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Adobe Commerce Reconnections, NY – Event Recap

Recap of the Adobe’s premiere commerce event where Adobe Commerce executives, key merchants, retailers and top customers share their commerce stories.


The New York edition of Adobe’s premiere commerce event of the year took place on October 19th, 2022, at the William Vale Hotel, Brooklyn. The event had a fantastic turnout with over 150 plus industry leaders, which included Adobe Commerce executives & leaders, key merchants, retailers, and top Adobe customers who shared their commerce stories. As usual, there was a lot of engaging discussion around Adobe’s product roadmap and how it could enable users and customers to realize their organization’s digital goals.

McFadyen’s Participation

McFadyen Digital participated as a sponsor, and it was great to be back in person at these events. It was a fantastic opportunity for McFadyen Digital to discuss how the marketplace approach of platforming business can be accomplished with Adobe Commerce as the core of the stack. Refer to our case studies to learn how McFadyen is helping World’s Top Brands succeed. McFadyen was represented by Barrett Powell, Sales Director, and Wesley Hodges, Business Development Representative. Barrett moderated McFadyen Digital Roundtable: What’s Your Marketplace Strategy?

The Sessions

It was a glorious, jam-packed day from 8.00 am to 6.00 pm. The event allowed attendees to experience sessions that raised their knowledge of AI and Headless and provided more profound insight into B2B & B2C commerce trends. The key areas and topics of discussion covered were Adobe Commerce Roadmap, Improving site KPIs with personalization, payments & optimized checkout, and customer success stories. So, let’s get into it.

The day began with breakfast hosted by Adobe. Adobe Commerce Roadmap immediately followed this. It offered the participants a view of the future upgrades and likely release schedules. It described the architecture approach that Adobe Commerce is taking through the advances made via true headless capabilities. Up next were three sessions that happened simultaneously. “Private Merchant to Merchant Session: Share your pain points and solutions to win” had connections that enabled merchants to discuss their pain points and learn from each other on what solution they deployed. The other two sessions were by Adobe which covered “Adobe Commerce go-to-market strategy & ideal customer profile” and “Personalization at scale.”

McFadyen Digital Roundtable on “What’s Your Marketplace Strategy?” gave the participants some fascinating questions. The roundtable discussed the marketplace strategy taken by the participant’s companies. At its highest level, a marketplace strategy is a push vs. pull. This determines whether an organization will be pushing their products out to other marketplaces (i.e.; selling on Amazon, Walmart, Arrow, Global Sources, etc.), or creating their marketplace or drop ship driven site (offer first-party products and onboarding 3rd party sellers), or a hybrid approach where both approaches are in play.

Some of the other exciting sessions were “Optimizing payments to win at the checkout cart”, “Content + Commerce: What you need to know to make the right decision for the most optimized customer experience”, and “Orchestrating global experiences: How Xbox enables made to order commerce at scale”. For those interested in the Adobe Experience Platform, a real-time demo helped them understand its full suite of features and capabilities. Adobe also provided a sneak peek to showcase Adobe’s advantage on personalization across the customer experience and how it helps unlock customer data for real-time activation with real-time CDP audiences in Commerce​. A fantastic session led by Adobe product leaders.

The day ended with a panel discussion where Adobe customers spoke about the obstacles they faced and how they overcame them. Overall, a great day filled with learning and insights as Adobe Commerce executives, key merchants, retailers, and top Adobe customers connected, shared best practices, and provided answers to prevailing questions expected in the marketplace industry. Give us a shout if you want to know how platforming your business can be accomplished with Adobe Commerce as the stack’s core.


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