Evans Will Lead Strategy Practice Helping Enterprises and Start-Ups Create, Innovate, and Scale Multi-Vendor Marketplaces September 14, 2022, VIENNA, Virginia – McFadyen Digital, the leading global agency for e-commerce marketplace strategy and implementation, is appointing Peter C. Evans, PhD, as their...
Economic downturn is presenting new challenges for digital commerce merchants and marketplace operators. Here's how you can navigate the headwinds. Introduction Apple, Microsoft, Spotify, Lyft, Coinbase, Tesla, Twitter, and Uber – what do they all have in common? All of them have...
In a typical marketplace, having sellers deeply engaged can make the difference between a profitable and unprofitable platform. But seller engagement is not easy—they often have their own systems, and are selling through multiple channels, meaning that they may or may...
Extending Magento 2 capabilities to support large number of total attributes (greater than 10,000) and large number of attributes per attribute set (greater than 1000 per set) Introduction Online marketplaces accounted for 67% of global e-commerce in 2021. $3.23 trillion was spent...
New platform helps D-I, D-II and D-III athletes benefit from NIL (Name, Image, and Likeness) rules with a centralized marketplace for fans and alumni to support student athletics. August 24th, 2022, VIENNA, Va – McFadyen Digital, the leading global strategy and...
Introduction NRF Nexus was created by merging two previous NRF events, NRF NXT and NRFtech with expanded topic areas to bring together senior retail leaders. NRF Nexus 2022 event took place at the Terranea Resort in Rancho Palos Verdes, CA, from...
It was yet another year of insightful conservations, panel discussions, and fireside chats at the annual workshop on platform-centered economics and management - The MIT Platform Strategy Summit 2022, held on July 14th, 2022. This year 2022, marks the 10th...
Introduction It was yet another year of blockbuster sales for the just concluded Amazon Prime Day. The Prime Day this year was held on the 12th and 13th of July across 20 markets of Amazon. In contrast, the event was...
The recurring theme of the EnvisionB2B show was the consumerization of the B2B buying experience. Grainger CEO DG Macphearson discussed the importance of reducing the amount of time a customer spends seeking the right products, Rob Birse of Kellogg’s spoke...
Marketplace performance management is knowing which metrics are key to success and which levers to pull in order to grow those metrics. Many of the traditional Ecommerce metrics do matter to a marketplace operator, but the seller community adds an...
Research shows that marketplaces are growing at twice the rate of overall ecommerce, which was a big topic of conversation at this year's Platform Pioneer Summit by Mirakl. Every year, Mirakl hosts a pair Summit events, one in Paris, one...
Introduction The last two years have seen continued growth and success of the marketplace powered by innovation and digital transformation turbocharged by the Covid 19 pandemic. Overall spending on digital initiatives has gone up significantly. Marketplaces are also seeing a lot...
Introduction The inaugural edition of the NTWK Summit 2022 was held in Barcelona on the 5th and 6th of May 2022. To understand the objective of this event, we must understand the story of NTWK. In their own words, "The NTWK...
Introduction B2B Online is the world's leading eCommerce & digital marketing conference for manufacturers & distributors. It is an event targeted at B2B leaders from across the industry where they share the most disruptive digital, eCommerce, and omnichannel content. It happened...
Introduction VTEX Day took place in Sau Polo on April 12th & 13th. Now into its 10th year VTEX Day has become biggest technology, innovation, and retail event in Latin America, and undoubtedly one of the biggest in the world. It...