Grocery consumer behavior has permanently changed due to the global pandemic. The changes and disruptions to to daily life has seen more consumers turning to online channels, many times to be frustrated by poor user experiences. The opportunity to prepare for a post-pandemic world is now. Our digital commerce strategists can help you provide an experience customers expect in a way that provides a scalable and profitable digital commerce platform ready for what comes next.
Digital commerce strategy for retail grocers has to take into account the seismic shift in demand that the pandemic has brought to online grocery. What was once seen as a niche service for the well-to-do, is now a part of everyday life for tens of millions of people. A strong online strategy that involves mobile capabilities, online ordering for pick up and delivery, a broader selection of items via a marketplace, and in-store local tie-ins should be on the priority list for all retail grocers.
Legacy ecommerce technology can be a barrier to innovation and grocers cannot afford to be limited in today's hyper-competitive landscape. The goal for a modern retail commerce architecture should consist of a stable, reliable, yet flexible commerce foundation where best-of-breed solutions can be implemented at every key position in the stack. This approach will allow grocers to keep up with the modern consumer demands and seemingly endless feature augmentations.
Today's grocery customers demand easy online shopping with the expectation of a fast mobile experience that will allow for ordering online while picking up in-store or having the order delivered to the home. Our User Experience experts will create a conversion-optimized experience based on real customer's grocery buying journeys and our interface designers will make it a reality your customers will enjoy using.
Grocery marketing is an increasingly competitive multi-dimensional discipline requiring coordination and consistency across digital and physical channels. Understanding the customer and seller (in the case of a marketplace) audiences are the key to effective messaging. Combine that knowledge with the right technology and in-store promotions, and our team of strategists and tacticians can help deliver the right messages to the right customers at the right time.
Whether you’ve just built and launched a new ecommerce or marketplace site or are seeking to maximize and existing property, online grocery merchants should continually be evaluating and improving their commerce performance. Our success and innovation services represent an ongoing partnership where we provide strategic, technical, and tactical support to ensure that our clients are pulling the right levers to affect the desired outcomes.
What the marketplace opportunity means for retailers and how to take advantage
Learn how to keep up with growing customer demand for online grocery ordering and delivery
The evolution of online grocery strategies, tactics, and technologies was severely compressed by the pandemic. With online grocery ordering taking on even more importance to consumers, many organizations have been struggling to keep up with expectations, let alone determine what's next. That's where we add the most value.
Complete the form to the right and qualifying organizations will receive a 90 minute digital commerce assessment with McFadyen Digital's experts. We'll examine your current online shopping strategy and technology, creating actionable steps to take things to the next level. No risk. No commitment. Just answers.