McFadyen Digital is powering the platform revolution one marketplace at a time by offering organizations the strategic and technical capabilities to evolve their digital commerce experience

Marketplace Strategy and Technology

Ecommerce Strategy and Technology

Ongoing Innovation Services

Digital Marketing

User Experience and Interface Design

Contact Us

(703) 226-3800


8229 Boone Blvd. Suite 820, Vienna, VA 22182



Experienced commerce and marketplace leaders who vigilantly remain on the vanguard of digital commerce best practices

The McFadyen Digital Executive Team

Tom McFadyen

Tom McFadyen

President and CEO

Tom McFadyen founded McFadyen Digital 30+ years ago and has built a team of several hundred employees across North America, South America, and Asia.  During 20+ years of digital commerce focus Tom has overseen 200+ large-scale implementations which cumulatively generate tens of billions of dollars of annual revenue.  During 10+ years of focus on digital marketplaces he’s also overseen implementations which generate billions of dollars.  He is a frequent speaker at IRCE, NRF, Shop.Org, and other eCommerce events.  Tom also holds board & council positions at NRF, YPO, and the Oracle Commerce User Group.


Ed Coke

Chief Revenue Officer

Ed Coke brings 15 years of Ecommerce experience to solving customer challenges for McFadyen Digital while serving as their Chief Revenue Officer. Since joining ATG in the early days of the Ecommerce explosion Ed has led teams across the globe.  A short time after the acquisition of ATG by Oracle, Ed ran the Global Commerce selling teams, ultimately serving as the Vice President of Global Strategy for Oracle’s Retail Global Business Unit. Ed also advises emerging companies with innovative and transformational solutions including Tulip Retail, Mirakl, Envoy Commerce and others.


Richard “Chip” Frank

Chief Financial Officer

Chip Frank leads McFadyen’s business operations, bringing 22 years of experience (11 years of financial leadership of software/services companies on top of 11 years of consulting experience) to the company. Holding an MBA from Darden (UVA) and CPA, Chip has led the acquisition of a new venture tech company, a shopping center, as well as the startup of a restaurant. He also led the financial aspects of the sale of software product firm. Chip leads the Finance, HR, Recruiting, and IT departments.


Umapathy Gandhi

Senior Vice President of Global Delivery

Uma Gandhi, an expert in the Retail and Telecom spaces, is a technology enthusiast who heads the global delivery efforts for McFadyen Digital. Uma has been with McFadyen for more than 8 years and has close to 20 years in IT with a focus on Ecommerce projects. His expertise is in solution architecture, planning, and delivery for large-scale projects including Ecommerce, marketing automation, PoS and online marketplace projects. An alumnus of prestigious College of Engineering Guindy, Uma’s career that has taken him from Stockholm, Sweden to Minneapolis and now to Washington, DC with McFadyen Digital. Along the way he has worked with some of the biggest e-commerce brands including IKEA, Target and Best Buy.


Fran McFadyen

Director & Brazil Operations Lead

Fran leads McFadyen’s Brazil operations and manages sales, delivery, finance, staffing and general operations. A native of Brazil and a trilingual talent, Fran has been with the company for over a decade and developed the Brazil offices to service clients in Brazil and North America (nearshore).  Fran holds two Masters degrees, a Masters of Management from INDECS (Brazil), and a Masters of Science from George Washington University, to go along with 20+ years of prior work experience, including IBM.  Fran has managed teams of 300 professionals and budgets over $10 million.

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Shaji Nair

Senior Vice President of Delivery

Shaji Nair, an expert in delivering ecommerce programs for more than ten years, heads India operations of McFadyen Digital. Prior to McFadyen, Shaji lead global Oracle Commerce delivery for a top-tier IT company. An expert in onshore-offshore model, he is well known within IT circles for using innovative global delivery methods. Shaji’s stint with a “big 3” consulting firm in the US gave him exposure to the consulting side of business as he has managed program delivery. FOr the past ten years, Shaji has been exclusively delivering Ecommerce programs and is consulted by McFadyen’s clients for his expertise and thought leadership.


Thomas Gaydos

Chief Marketing Officer & Marketing Practice Lead

Tom Gaydos leads McFadyen’s internal marketing and client-facing digital marketing practice. With 20 years of client engagement and Ecommerce experience since graduating La Salle University, Tom’s successes include leading the marketing efforts for a successful startup and helping digitally transform Fortune 500’s as a marketing practice lead for a major consultancy. Having spoken at events such as Dreamforce, Sales 2.0, and GE’s Digital Summit, Tom is a sought after thought-leader who helps McFadyen’s clients evolve their audience engagement.

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Lee Riesterer

Chief Digital Officer

Lee leads our Advisory Services Practice helping McFadyen clients develop winning marketplace strategies and driving innovation for their online marketplace and ecommerce businesses. Lee brings over thirty years of strategy and technology expertise having held executive level roles at leading technology and consulting firms where he has advised clients across a broad cross section of industries, ranging from large global enterprises to early stage digitally native start-ups.  Lee not only embraces the notion of ‘clients for life’ but also has had the pleasure of maintaining many professional and personal relationships with former clients spanning over twenty years.  Lee is an avid outdoor sports enthusiast and can be found either on the water with friends and family, or on two wheels riding a motorcycle most weekends.

Adam Thibodeaux

Adam Thibodeaux

SVP of Sales

Adam brings 20+ years of Ecommerce experience to McFadyen Digital. Adam offers unique Ecommerce perspectives to McFadyen Clients, given he has held several different seats at the table. He’s been a practitioner, running the Digital Strategy and Commerce PMO at JCPenney, he’s worked on the product side with Oracle Commerce, he’s been a leader at several Systems Integrators who have built top household name Ecommerce Sites, and he has also had a marketing role from an agency perspective. These unique perspectives help Adam understand and connect with our clients’ business needs and offer both business and technical solutions to help our clients be successful.

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Kiran Raghunathan

Chief Technology Officer

Kiran Raghunathan is McFadyen Digital’s Chief Technology Officer and brings over 22 years of technology and strategy expertise having worked for large brands such as Sony, Capital One, and Nike. His experience in leading international teams and consistently delivering multi-million dollar projects with the highest quality and under budget is invaluable to our enterprise clientele. Kiran’s experience includes architecture, design and implementation of retail online commerce sites, omni channel commerce, major financial services and retail chain applications, including but not limited to POS, ERP, WMS, OMS, Call Center Applications, Automated underwriting solutions, Business Process Re-engineering enabled by the use of technology like workflow, human task management and documents workflow and Banking Integration with various third party solutions.

How We Can Help You

Complimentary Commerce Assessment

The evolution of digital commerce strategies, tactics, and technologies is happening at an increasingly fast pace. With online ordering taking on even more importance to consumers in recent times, many organizations are struggling to keep up, let alone determine what's next. That's where we add the most value.

Complete the form to the right and qualifying organizations will receive a 90 minute digital commerce assessment with McFadyen Digital's experts. We'll examine your current online shopping strategy and technology, creating actionable steps to take things to the next level. No risk. No commitment. Just answers.