- All
- Live Event
- Virtual Event
Choosing the Right Marketplace Development Platform
Join Mark Brohan of Digital Commerce 360 and author/CEO Tom McFadyen will discuss the top marketplace development platforms available today and how to apply the comparisons and profiles from analyst reports to your marketplace platform selection process.
Access video Virtual Event
The Varsity Gems NFT Marketplace: A New NIL Option for College Athletes
Join Varsity Gems Founder Thomas Coke, Author & CEO of McFadyen Digital, Tom McFadyen, strategist and Web3 expert Peter Evans, along with two student athletes and Varsity Gems early-adopters, football players Julius Wilkerson of Wayne State University and Cade Peterson of Grand Valley State University, to learn more about this innovative take on the marketplace model.
Access video Virtual Event
Selling via marketplaces: How retailers can be the disruptor instead of the disrupted. NRF Nexus ’22
Learn with Neel Grover, CEO of Shop Premium Outlets, and Tom McFadyen, CEO of McFadyen Digital & Author of Marketplace Best Practices, about: WHAT is the impact of the marketplace platform business model; WHY is the marketplace business model so disruptive; WHO leverages the marketplace platform business model; and HOW can you launch and operate a marketplace?
Access video Live Event
Future of the Retail Experience – MIT Platform Strategy Summit 2022
Recorded at MIT Media Labs on July 14th, 2022 in Cambridge, MA. Join our panel of experts as they discuss the latest trends and industry shifts with an eye on how that will shape the future of the retail experience. This lively discussion covers how the platform commerce model will be used, the importance of first party data, and how Web 3.0 will impact the retail world.
Access video Live Event
EnvisionB2B Session: How to Win Sales on Marketplaces Without Slashing Pricing
Adam Thibodeaux of McFadyen Digital was joined by Jeff McRitchie, President, Messenger Corp., to discuss practical actions that marketplace sellers can take in order to compete with an ever-growing seller ecosystem on today’s marketplaces in this session moderated by Mark Brohan.
Access video Live Event
EnvisionB2B Session: Winning the Ecommerce Race Right from the Gate
Tom McFadyen of McFadyen Digital was joined by Mike Powers, Director of Ecommerce & Digital Marketing at Alaska Rubber Group in this Mark Brohan moderated session.
Access video Live Event
EnvisionB2B Session: Technology for the Next Market Disruption
Adam Thibodeaux of McFadyen Digital and Brooke Logan, Director, B2B Digital, NAPA Auto Parts discuss the B2B commerce technologies and organizational technology approaches that will carry us into the coming years in this session moderated by Paul Demery.
Access video Live Event
Own the Disruption: How to Drive Scalable Profit with a Retail Marketplace
Join our marketplace experts to learn how the platform revolution of marketplaces transforms financial, payment, staffing, fulfillment, inventory, order management and other processes to enable greater scalability and profit.
Access video Live Event
EnvisionB2B Session: Distributors Step Out
Tom McFadyen of McFadyen Digital was joined by Mark Brohan for this informative session on how distributors can leverage the marketplace model to scale their business like never before. Recorded at EnvisionB2B on June 10th, 2022 at McCormick Place South, Chicago, IL.
Access video Live Event
How the ChemDirect Marketplace is Disrupting Chemical Distribution
Join ChemDirect CEO Tyler Ellison and Product Manager Grant Lacy, Marketplace guru/author Tom McFadyen, and a special guest from Adobe to learn how this top-flight user experience built on the Adobe Commerce platform is revolutionizing how chemicals are purchased in North America. Features technology from Adobe, WebKul, Algolia, Contentful, Cloudinary, and Vue Storefront.
Access video Virtual Event
Marketplace Investments, Returns, and Valuations
Watch as this panel of marketplace and financial experts discusses investments, returns, and valuations within the marketplace sphere from both the operator and seller sides. Returns focus on GMV, profit, cost reduction, nimbleness, data, and other benefits
Access video Virtual Event
Conflict Free D2C Direct Selling Without Channel Conflict
Join Michael von Bodungen, VTEX's Chief Customer Officer, and author and CEO or McFadyen Digital, Tom McFadyen, to learn how the marketplace model can bring harmony to your channel while bringing the data that comes from owning the user experience to you.
Access video Virtual Event
How to Build a Strong Marketplace Business Case Webinar
Join our expert hosts who help businesses build these business cases and assess the market every day, as they discuss the secrets of the trade and what you need to do in order to turn your marketplace dreams into a fully-funded reality
Access video Virtual Event
How to Create a Winning Marketplace Performance Management Strategy
Join marketplace gurus from Digital Commerce 360, McFadyen Digital, and ChemDirect to discuss how to create a marketplace performance management strategy that measures the right KPIs, performs regular analysis, and makes meaningful adjustments that enable growth and scale via an easy-to-understand set of dashboards and reports.
Access video Virtual Event
Organizational Design for the Platform Revolution
Join Peter Evans of the Platform Strategy Institute, Shaun Budnik of Throughline, and Tom McFadyen, author of Marketplace Best Practices, for a discussion on how the platform business model is impacting organizational design considerations.
Access video Virtual Event
Unpacking the Economics of the Marketplace Model
Join Mirakl CEO Adrien Nussenbaum, McFadyen CEO and author, Tom McFadyen, and Fareeha Ali, editor and analyst for Digital Commerce 360 for this interesting session.
Access video Virtual Event
Choosing the Right Marketplace Development Platform
In this session, marketplace experts Mark Brohan of Digital Commerce 360 and author/CEO Tom McFadyen will discuss the top marketplace development platforms available today and how to apply the comparisons and profiles from analyst reports to your marketplace platform selection process.
Access video Virtual Event
Progressive Web Applications: Beyond Headless
Recorded live at the Insight 2020 Virtual Conference, join McFadyen Digital's Tom Gaydos to explore Progressive Web Applications. Topics covered include defining a PWA, the benefits, and real-world use cases.
Access video Virtual Event
Marketplace Best Practices Book Launch Event
Join host Fareeha Ali of Digital Commerce 360, book author Tom McFadyen, and special guests from successful marketplace operators for this virtual book launch event. We’ll explore why the marketplace model is the next great ecommerce approach, who is currently succeeding with this model and why, and how your organization can innovate and grow by platforming with a marketplace.
Access video Virtual Event
Marketplace Maturity Model Master Class
This Master Class session explains how to launch and reliably mature an online marketplace business by following The Marketplace Maturity Model, a growth and scale model, developed by commerce agency McFadyen Digital. Tom McFadyen, founder and CEO of McFadyen Digital, delivers this Master Class at the Marketplace and Platform Summit 2019 by Mirakl in Boston, MA on July 11th of 2019.
Access video Virtual Event
How $52B Beverage Giant AB InBev Disrupted Distribution in Emerging Markets
Learn how a $52 Billion multinational beverage giant is transforming the food and beverage distribution game in fast-emerging markets. In this webinar, we will learn about Z-Tech’s motivations for the MiMercado Marketplace, how technology enabled a rapid deployment with fast adoption, and how choosing the right partners made it all come together.
Access video Virtual Event
B2B Marketplace Roundtable
Join Mirakl's Tzipi Avioz, Adobe's Shannon Hane, McFadyen Digital's Tom McFadyen, and host Tom Gaydos for.a discussion at B2B Next about B2B online marketplaces.
Access video Virtual Event
Marketplaces: The Future of Retail
In this Big Ideas NRF NXT session, we will examine what the marketplace opportunity means for retailers, who should be taking advantage, and how to launch and scale a profitable retail marketplace
Access video Virtual Event
Payment & Tax for Online Marketplaces
Join experts from McFadyen Digital, Avalara, and Stripe as they discuss real-life examples of the challenges presented and the solutions enacted for their mutual online marketplace customers.
Access video Virtual Event