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Marketplace Monetization Webinar On-Demand
Join the CEOs of Mirakl, Balance, and McFadyen as they discuss how to make money operating a multi-vendor ecommerce business. Beyond the category expansion and commission monetization of Marketplace 1.0, lies the more complex business models and parallel monetization channels of Marketplace 2.0.
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MDM Webcast: The Marketplace Opportunity Facing Distributors in 2023
Join our expert panel hosted by Tom Gale (MDM) and featuring Tom McFadyen (McFadyen Digital CEO * Author of Marketplace Best Practices), along with distribution industry marketplace leaders as they discuss the evolving landscape of marketplaces, highlighting key strategies for success in this dynamic sector.
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Powering the Circular Economy with Platform Business Models
Join us in this session to explore the challenges and opportunities that arise when developing platform-based circular models, including issues around technology, monetization, policy, and stakeholder engagement.
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Marketplace Chat with Christopher Holley of commercetools at Shoptalk 2023
At Shoptalk 2023, McFadyen Digital's SVP of Sales, Adam Thibodeaux, talks with Christopher Holley from commercetools about the new Marketplace Connector and Mirakl accelerator, improving integration by 30%. They also discuss composable architecture and the MACH Alliance's advocacy for microservices, API-based, cloud-hosted, headless commerce and marketplaces.
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Mirakl + commercetools demo session using the McFadyen Marketplace Connector
This is a demo of the Mirakl marketplace platform integrated with the commercetools ecommerce platform using McFadyen Digital's Marketplace Connector accelerator. The demo session is lead by McFadyen's Adam Thibodeaux and also features Mirakl's Tzipi Avioz and commercetool's Chirstopher Holley. It was filmed at the Mirakl booth at Shoptalk 2023 in Las Vegas, NV on Match 27th, 2023.
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Marketplace Chat with Jordan Jewell of VTEX for NRF Big Show 2023
At NRF Big Show 2023, McFadyen Digital's CEO, Tom McFadyen, talks with Jordan Jewell from VTEX about the next trends in the ecommerce and investments field.
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Marketplace Chat with Jason Wyatt of Marketplacer at the NRF Big Show 2023
At NRF Big Show 2023, McFadyen Digital's CEO, Tom McFadyen, talks with Jason Wyatt from Marketplacer about the company's story success and its impact on the marketplaces and ecommerce industry growth.
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Marketplace Chat with Ryan Lee of Nautical Commerce at the NRF Big Show 2023
At NRF Big Show 2023, McFadyen Digital's CMO, Tom Gaydos, talks with Ryan Lee from Nautical Commerce about the differents paths to build a marketplace and which elements can serve as selection indicators for digital commerce platforms.
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Web3: Retail’s 3-Year Roadmap – NRF Big Show 2023
The dawning of Web3 brings many exciting possibilities for retailers to further engage with customers and drive scalable profit. But do new innovations such as the Metaverse, NFTs, Cryptocurrencies, AI (i.e., ChatGPT) and digital goods marketplaces new channels to growth and customer engagement or high-risk ventures with uncertain returns?
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Marketplace, Dropship, or Hybrid: Strategies for Multi-Vendor Ecommerce Expansion – NRF Big Show ‘23
In this session from the NRF Big Show 2023, Janae Pasquinelli, Walgreens Senior Director of Digital Merchandising and Tom McFadyen, CEO of McFadyen Digital, discussed the best ways to approach retail multi-vendor sales.
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Marketplace Chat with Peyman Zamani of Logicbroker at NRF Big Show 2023
Tom McFadyen, CEO & Author, sits down with Logicbroker CEO Peyman Zamani at the NRF Big Show 2023. They discuss Logicbroker's clients, the increasing hybridization of the marketplace and drop ship models, the modernization of supply chain management, and more.
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Marketplace Chat with Ryan Green of Adobe at the NRF Big Show 2023
McFadyen Digital Chief Marketing Officer Thomas Gaydos sits down with Adobe's Ryan Green, Principal, Product Marketing for Adobe Commerce. The duo discuss what's new with the Adobe Commerce platform, how customers are finding multi-vendor marketplace success using Adobe Commerce/Magento, and what it's like to have the NRF Big Show back in full force after years of cancellations and drawn-down experiences.
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Marketplace Chat with Adrien Nussenbaum of Mirakl at the NRF Big Show 2023
Tom McFadyen, CEO & Author, McFadyen Digital and Adrien Nussenbaum, Co-CEO & Co-Founder of Mirakl discuss marketplace success at the NRF Big Show 2023 in New York City. They discuss the recent release of the Macy's Marketplace, retail motivations for starting a marketplace, and right sizing a multi-vendor strategy between traditional ecommerce, drop shipping, and the marketplace model.
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NRF Associate Member Council (AMC) Panel Discussion – NRF Big Show 2023
At the Big Show 2023, the AMC held a private panel discussion hosted by AMC Chairman Tom McFadyen with guests Glenn Allison of Tractor Supply, Jim Bahrenburg of Good Food Holdings, and AJ Javaid of Amazon. Topics ranged between in-store (smart carts, more payments methods, touch-less checkout), online (digital chopping experience, loyalty programs, retention), and hybrid (buy online pick-up in store, deliver from local) innovations along with the increased benefits of cloud-based hosting and SaaS-based solutions.
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EnvisionB2B Marketplace Chat: Balance and the Consumerization of B2B Checkout
McFadyen CMO Tom Gaydos chats with Max Zuckerman, VP, Sales at Balance to learn more about how Balance helps B2B marketplace operators to offer simplified checkout and unified terms to their customers.
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EnvisionB2B Marketplace Chat with ChemDirect and Algolia
McFadyen CEO Tom McFadyen chats with Algolia B2B Lead Jack Moberger and ChemDirect Marketplace product lead Grant Lacy about the importance of search and discoverability on a high-SKU marketplace and how proper performance management can democratize data both internally and to the seller audience.
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Demystifying Online Marketplaces – MM22IN
A session from Meet Magento 22 India edition held on 4th Feb 2022. Sudhanshu Rawat, Head of Magento Practice at McFadyen Digital provides an overview of marketplace model and how it is powering Magento based marketplace solutions.
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Best Practices For Expanding Your Retail Assortment
Microsoft, McFadyen Digital, and Logicbroker teamed up to deliver the tips & tricks you need to expand your retail assortment in this insightful webinar.
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Introducing The Marketplace 50
Join Marketplace 50 Honorees Tom McFadyen (CEO & Author, McFadyen Digital), Mark Brohan (Senior Vice President, B2B and Market Research at Digital Commerce 360), Marina Planas (Co-Founder and CEO at TheNTWK), and Rick Watson (Founder at RMW Commerce) for this virtual event to celebrate marketplace excellence.
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Choosing the Right Marketplace Development Platform
Join Mark Brohan of Digital Commerce 360 and author/CEO Tom McFadyen will discuss the top marketplace development platforms available today and how to apply the comparisons and profiles from analyst reports to your marketplace platform selection process.
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The Varsity Gems NFT Marketplace: A New NIL Option for College Athletes
Join Varsity Gems Founder Thomas Coke, Author & CEO of McFadyen Digital, Tom McFadyen, strategist and Web3 expert Peter Evans, along with two student athletes and Varsity Gems early-adopters, football players Julius Wilkerson of Wayne State University and Cade Peterson of Grand Valley State University, to learn more about this innovative take on the marketplace model.
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Selling via marketplaces: How retailers can be the disruptor instead of the disrupted. NRF Nexus ’22
Learn with Neel Grover, CEO of Shop Premium Outlets, and Tom McFadyen, CEO of McFadyen Digital & Author of Marketplace Best Practices, about: WHAT is the impact of the marketplace platform business model; WHY is the marketplace business model so disruptive; WHO leverages the marketplace platform business model; and HOW can you launch and operate a marketplace?
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Future of the Retail Experience – MIT Platform Strategy Summit 2022
Recorded at MIT Media Labs on July 14th, 2022 in Cambridge, MA. Join our panel of experts as they discuss the latest trends and industry shifts with an eye on how that will shape the future of the retail experience. This lively discussion covers how the platform commerce model will be used, the importance of first party data, and how Web 3.0 will impact the retail world.
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EnvisionB2B Session: How to Win Sales on Marketplaces Without Slashing Pricing
Adam Thibodeaux of McFadyen Digital was joined by Jeff McRitchie, President, Messenger Corp., to discuss practical actions that marketplace sellers can take in order to compete with an ever-growing seller ecosystem on today’s marketplaces in this session moderated by Mark Brohan.
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EnvisionB2B Session: Winning the Ecommerce Race Right from the Gate
Tom McFadyen of McFadyen Digital was joined by Mike Powers, Director of Ecommerce & Digital Marketing at Alaska Rubber Group in this Mark Brohan moderated session.
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EnvisionB2B Session: Technology for the Next Market Disruption
Adam Thibodeaux of McFadyen Digital and Brooke Logan, Director, B2B Digital, NAPA Auto Parts discuss the B2B commerce technologies and organizational technology approaches that will carry us into the coming years in this session moderated by Paul Demery.
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Own the Disruption: How to Drive Scalable Profit with a Retail Marketplace
Join our marketplace experts to learn how the platform revolution of marketplaces transforms financial, payment, staffing, fulfillment, inventory, order management and other processes to enable greater scalability and profit.
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EnvisionB2B Session: Distributors Step Out
Tom McFadyen of McFadyen Digital was joined by Mark Brohan for this informative session on how distributors can leverage the marketplace model to scale their business like never before. Recorded at EnvisionB2B on June 10th, 2022 at McCormick Place South, Chicago, IL.
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How the ChemDirect Marketplace is Disrupting Chemical Distribution
Join ChemDirect CEO Tyler Ellison and Product Manager Grant Lacy, Marketplace guru/author Tom McFadyen, and a special guest from Adobe to learn how this top-flight user experience built on the Adobe Commerce platform is revolutionizing how chemicals are purchased in North America. Features technology from Adobe, WebKul, Algolia, Contentful, Cloudinary, and Vue Storefront.
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Marketplace Investments, Returns, and Valuations
Watch as this panel of marketplace and financial experts discusses investments, returns, and valuations within the marketplace sphere from both the operator and seller sides. Returns focus on GMV, profit, cost reduction, nimbleness, data, and other benefits
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Conflict Free D2C Direct Selling Without Channel Conflict
Join Michael von Bodungen, VTEX's Chief Customer Officer, and author and CEO or McFadyen Digital, Tom McFadyen, to learn how the marketplace model can bring harmony to your channel while bringing the data that comes from owning the user experience to you.
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How to Build a Strong Marketplace Business Case Webinar
Join our expert hosts who help businesses build these business cases and assess the market every day, as they discuss the secrets of the trade and what you need to do in order to turn your marketplace dreams into a fully-funded reality
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How to Create a Winning Marketplace Performance Management Strategy
Join marketplace gurus from Digital Commerce 360, McFadyen Digital, and ChemDirect to discuss how to create a marketplace performance management strategy that measures the right KPIs, performs regular analysis, and makes meaningful adjustments that enable growth and scale via an easy-to-understand set of dashboards and reports.
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Organizational Design for the Platform Revolution
Join Peter Evans of the Platform Strategy Institute, Shaun Budnik of Throughline, and Tom McFadyen, author of Marketplace Best Practices, for a discussion on how the platform business model is impacting organizational design considerations.
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Unpacking the Economics of the Marketplace Model
Join Mirakl CEO Adrien Nussenbaum, McFadyen CEO and author, Tom McFadyen, and Fareeha Ali, editor and analyst for Digital Commerce 360 for this interesting session.
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Choosing the Right Marketplace Development Platform
In this session, marketplace experts Mark Brohan of Digital Commerce 360 and author/CEO Tom McFadyen will discuss the top marketplace development platforms available today and how to apply the comparisons and profiles from analyst reports to your marketplace platform selection process.
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Progressive Web Applications: Beyond Headless
Recorded live at the Insight 2020 Virtual Conference, join McFadyen Digital's Tom Gaydos to explore Progressive Web Applications. Topics covered include defining a PWA, the benefits, and real-world use cases.
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Marketplace Best Practices Book Launch Event
Join host Fareeha Ali of Digital Commerce 360, book author Tom McFadyen, and special guests from successful marketplace operators for this virtual book launch event. We’ll explore why the marketplace model is the next great ecommerce approach, who is currently succeeding with this model and why, and how your organization can innovate and grow by platforming with a marketplace.
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Marketplace Maturity Model Master Class
This Master Class session explains how to launch and reliably mature an online marketplace business by following The Marketplace Maturity Model, a growth and scale model, developed by commerce agency McFadyen Digital. Tom McFadyen, founder and CEO of McFadyen Digital, delivers this Master Class at the Marketplace and Platform Summit 2019 by Mirakl in Boston, MA on July 11th of 2019.
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How $52B Beverage Giant AB InBev Disrupted Distribution in Emerging Markets
Learn how a $52 Billion multinational beverage giant is transforming the food and beverage distribution game in fast-emerging markets. In this webinar, we will learn about Z-Tech’s motivations for the MiMercado Marketplace, how technology enabled a rapid deployment with fast adoption, and how choosing the right partners made it all come together.
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B2B Marketplace Roundtable
Join Mirakl's Tzipi Avioz, Adobe's Shannon Hane, McFadyen Digital's Tom McFadyen, and host Tom Gaydos for.a discussion at B2B Next about B2B online marketplaces.
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Marketplaces: The Future of Retail
In this Big Ideas NRF NXT session, we will examine what the marketplace opportunity means for retailers, who should be taking advantage, and how to launch and scale a profitable retail marketplace
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Payment & Tax for Online Marketplaces
Join experts from McFadyen Digital, Avalara, and Stripe as they discuss real-life examples of the challenges presented and the solutions enacted for their mutual online marketplace customers.
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