McFadyen Digital is your perfect partner for creating a new medical supply marketplace or optimizing the performance of an existing marketplace property. The pandemic has shown us all how a supply chain can be disrupted, while the type of supply network that a marketplace platform provides ensures a more steady stream of available supplies. Our marketplace strategists and technologists can help you choose the right path to building a flexible and scalable medical marketplace.
Digital commerce strategy for distribution and wholesale clients means understanding the competitive landscape and the needs of the customer. The opportunity for commerce innovation has never been greater, and with more and more sales pushed online as a result of the pandemic, the post-pandemic world will continue to trend in the direction of digital. Increasingly personal shopping experiences and expanded selection will go a long way towards earning loyal customers.
The right technology and architecture approach for a new medical supply marketplace will depend on several factors, but the goal is always the same. To build a stable, reliable, yet flexible business where best-of-breed solutions can be implemented at every key position in the stack.
Any medical supply site is only as good as the customer experience it delivers. The consumerization of the online business buying experience means that even B2B merchants are expected to offer features found in the top retail sites. Our User Experience experts will create an optimized experience based on real customer journeys and our interface designers will make it a reality your customers will enjoy using.
Medical supply marketing is a multi-faceted discipline involving multiple internal and external audiences. Marketing teams should have a clear plan to engage their customers, partners, sellers (marketplace-specific), and need to align closely with the sales team. Our team of strategists and tacticians can help with marketing strategy, technology, and tactical delivery for email, social, SEO, SEM, and more.
Whether you’ve just built and launched a new medical supply marketplace or are seeking to modernize existing capabilities, continually assessing and striving to improve site performance is the key to building real scale. Our success and innovation services represent an ongoing partnership where we provide strategic, technical, and tactical support to ensure that our clients are pulling the right levers to affect the desired outcomes.
Industry-first comparison report of the top marketplace platform vendors
Learn how to plan for what's now and what's next with B2B digital commerce architecture
The evolution of digital commerce strategies, tactics, and technologies is happening at an increasingly fast pace. With online ordering taking on even more importance to buyers in recent times, many organizations are struggling to keep up, let alone determine what's next. That's where we add the most value.
Complete the form to the right and qualifying organizations will receive a 90 minute digital commerce assessment with McFadyen Digital's experts. We'll examine your current online shopping strategy and technology, creating actionable steps to take things to the next level. No risk. No commitment. Just answers.