Your Commerce Stack Has to Work for AI Buyers. We Make Sure It Does.
Commerce is no longer just a channel.
It's the operating system your business runs on.
AI is already changing how your buyers find, evaluate, and shortlist suppliers — and most B2B organizations aren't ready. Not because they lack ambition, but because they're sitting on infrastructure that wasn't built for this moment: inconsistent product data, pricing APIs that weren't designed for machine consumption, and platforms that work fine for human browsers but fail AI procurement tools.
Practical AI doesn't start with a model. It starts with getting your commerce foundation right. McFadyen has been doing exactly that for 29 years, We've documented 130+ commerce-specific AI use cases to prove what works and what doesn't.
AI Buyers Don't Browse. They Query, Compare, and Shortlist.
Procurement teams are already using AI tools to source and evaluate suppliers before a human ever gets involved. AI-powered search recommends the suppliers whose data is clean, structured, and machine-readable. The ones whose data isn't ready don't make the shortlist. They don't even make the first query.
Getting agent-ready isn't a future project. It's the infrastructure work that determines whether your catalog shows up or your competitor's does.
What agent-ready looks like in practice:
- Machine-readable product data, structured for AI consumption and not just human browsing
- Pricing APIs with real-time signals, reliable enough for an automated system to act on
- AEO/GEO optimization so your catalog is cited when AI tools answer buyer queries
- MCP-compatible API architecture, ready for the next wave of agentic procurement
We Digitize B2B Complexity. We Don't Paper Over It.
Most commerce platforms handle simple orders well. They break or get bypassed the moment a real B2B buyer shows up with contract pricing, multi-level approvals, punchout requirements, and an ERP that can't be touched. The instinct is to simplify the complexity away. The result is a digital channel your sales reps route around.
We build digital commerce that reflects how your business actually operates. The complexity doesn't disappear. It gets digitized accurately, so buyers can self-serve and reps can focus on the deals that need them.
What that looks like in your stack:
- CPQ integration: Salesforce CPQ, Epicor CPQ, Oracle CPQ
- Procurement connectivity: Ariba, Coupa, SAP SRM, Jaggaer
- ERP integration: SAP, Oracle, NetSuite, Epicor, Infor, Microsoft Dynamics
- OMS/WMS: Manhattan, Blue Yonder, Fluent Commerce
AI Best Practices for Commerce
McFadyen Digital’s published guide to moving AI from experimentation to production, covering governance, data readiness, use case prioritization, and the adoption frameworks that make AI stick in complex B2B organizations.
The only commerce SI that has put its AI methodology in writing. No other partner has done this.
Solving the Problems
Holding Your Business Back.
Tailored Solutions Every Step of the Way
Trade & Construction Supply
Industrial & Machine Parts
Medical & Safety Supplies
Foodservice & Restaurant Supply
Office & Business Supply
Direct to Consumer & Retail
Industry Recognition
McFadyen Digital is included in the Forrester Commerce Services Landscape — one of a select number of commerce partners recognized by the industry's leading analyst firm.
Real Results. Real Growth Explore How Our Clients Transformed Their Business.
Michael Eichinger
COO, Bay Fastening Systems
Natalie Scott
Data Governance & Business Process Manager,GFI
Don’t Let Outdated Systems Limit Your Growth
