McFadyen Digital is powering the platform revolution one marketplace at a time by offering organizations the strategic and technical capabilities to evolve their digital commerce experience

Marketplace Strategy and Technology

Ecommerce Strategy and Technology

Ongoing Innovation Services

Digital Marketing

User Experience and Interface Design

Contact Us

(703) 226-3800


8229 Boone Blvd. Suite 820, Vienna, VA 22182


Master Class July 13th, 2022
1:00 PM - 6:00 PM
REGISTER The Why, Who, How
of the Marketplace Model
and What Comes Next
Best Practices
THE McFadyen Digital is powering the platform revolution, one marketplace at a time. Our customers are top brands and B2B organizations looking to take the next step in their digital commerce journey. We provide strategic, technical, tactical, and operational expertise to evolve their online buying experience in a meaningful, scalable way. MARKETPLACE
Manage key metrics. Gain actionable insights.
Sell the right products. To the right buyers.
From the right sellers. At the right time.
Marketplace Performance Management Dashboard by McFadyen Digital LEARN MORE >
FOR Q4 2021
Expanded evaluation of the top 7 marketplace development platforms... Learn More
Slide MARKETPLACE BEST PRACTICES A new book about transforming commerce in the platform economy with the online marketplace model AVAILABLE NOW! Teamwork background McFadyen Digital
and commercetools
Announce Partnership
Leading global digital commerce agency joins force with top micro-services-based commerce platform. commercetools logo Learn More
The Marketplace Maturity Model SM (MMM) is an industry-first model for Ecommerce operators to providing a reliable guide for implementing or iterating an online marketplace. AVAILABLE NOW!

The trusted partner for your marketplace journey.

Online Marketplace Enablement

Digital commerce is evolving into a platform-based approach leveraging the marketplace model. We help our clients succeed throughout the entire development cycle through strategic market evaluation and building a business case, to the build phase and launch, then continuing the scalable maturation and iteration process.

Enterprise Ecommerce Enablement

Ecommerce has been rapidly evolving from legacy monolithic platforms, to API-first commerce suites, and now to a composable commerce approach based on cloud-based microservices that offer headless front-end flexibility. We help our clients take a strategic approach to these key technologies, ensuring a world-class buying experience.

Who We Are

McFadyen Digital is the leading global agency for ecommerce marketplace strategy, implementation, and performance management. Supporting the complete marketplace operator journey, we take a collaborative approach to composable digital marketplace technology, strategy, architecture, and integrations, working with leading enterprises to ensure their customers are delighted by scalable and profitable shopping experiences.

As a truly global firm with active clients spanning five continents, we offer the competitive advantages of rapid deployment, world-class quality, and reduced costs. Global collaboration is ingrained into our culture, so we know how to make this flexible delivery model result in value for our clients and partners.

The Ecommerce & Marketplace Blog

  • The recurring theme of the EnvisionB2B show was the consumerization of the B2B buying experience. Grainger CEO DG Macphearson discussed the importance of reducing the amount of time a customer spends seeking the right products, Rob Birse of Kellogg’s spoke

  • Marketplace performance management is knowing which metrics are key to success and which levers to pull in order to grow those metrics. Many of the traditional Ecommerce metrics do matter to a marketplace operator, but the seller community adds an...

  • Research shows that marketplaces are growing at twice the rate of overall ecommerce, which was a big topic of conversation at this year’s Platform Pioneer Summit by Mirakl. Every year, Mirakl hosts a pair Summit events, one in Paris, one...

The Ecommerce & Marketplace Newsletter

  • Welcome to the 60th edition of the “Ecommerce & Marketplaces” weekly newsletter. With almost 80% of Americans regularly purchasing on marketplaces, it’s no wonder that sites enabling third-party vendors are gaining value at double the p

  • Welcome to the 59th edition of our weekly newsletter. We kick off this edition with a story from the Search Engine Journal. In the wake of Apple providing users with the option to limit cross-platform tracking, Tik Tok has been...

  • Welcome to the 58th edition of our weekly newsletter. It’s raining roadshows for McFadyen Digital, and our first story covers EnvisionB2B. Premiering on June 8-10, EnvisionB2B is a new in-person conference and exhibition connecting e-commerce professio