McFadyen Digital is powering the platform revolution one marketplace at a time by offering organizations the strategic and technical capabilities to evolve their digital commerce experience

Marketplace Strategy and Technology

Ecommerce Strategy and Technology

Ongoing Innovation Services

Digital Marketing

User Experience and Interface Design

Contact Us

(703) 226-3800


8229 Boone Blvd. Suite 820, Vienna, VA 22182


Join us at Discover how to overcome challenges and prosper on B2B digital marketplaces. October 17th - 18th, 2022
Chicago’s historic Drake Hotel
On-Demand Events
Stay up-to-date on the latest in our thought leadership content and client success stories. View On-Demand Events Check out our
THE McFadyen Digital is powering the platform revolution, one marketplace at a time. Our customers are top brands and B2B organizations looking to take the next step in their digital commerce journey. We provide strategic, technical, tactical, and operational expertise to evolve their online buying experience in a meaningful, scalable way. MARKETPLACE
Manage key metrics. Gain actionable insights.
Sell the right products. To the right buyers.
From the right sellers. At the right time.
Marketplace Performance Management Dashboard by McFadyen Digital LEARN MORE >
FOR Q4 2021
Expanded evaluation of the top 7 marketplace development platforms... Learn More
Slide MARKETPLACE BEST PRACTICES A new book about transforming commerce in the platform economy with the online marketplace model AVAILABLE NOW! Teamwork background McFadyen Digital
and commercetools
Announce Partnership
Leading global digital commerce agency joins force with top micro-services-based commerce platform. commercetools logo Learn More
The Marketplace Maturity Model SM (MMM) is an industry-first model for Ecommerce operators to providing a reliable guide for implementing or iterating an online marketplace. AVAILABLE NOW!

The trusted partner for your marketplace journey.

Online Marketplace Enablement

Digital commerce is evolving into a platform-based approach leveraging the marketplace model. We help our clients succeed throughout the entire development cycle through strategic market evaluation and building a business case, to the build phase and launch, then continuing the scalable maturation and iteration process.

Enterprise Ecommerce Enablement

Ecommerce has been rapidly evolving from legacy monolithic platforms, to API-first commerce suites, and now to a composable commerce approach based on cloud-based microservices that offer headless front-end flexibility. We help our clients take a strategic approach to these key technologies, ensuring a world-class buying experience.

Who We Are

McFadyen Digital is the leading global agency for ecommerce marketplace strategy, implementation, and performance management. Supporting the complete marketplace operator journey, we take a collaborative approach to composable digital marketplace technology, strategy, architecture, and integrations, working with leading enterprises to ensure their customers are delighted by scalable and profitable shopping experiences.

As a truly global firm with active clients spanning five continents, we offer the competitive advantages of rapid deployment, world-class quality, and reduced costs. Global collaboration is ingrained into our culture, so we know how to make this flexible delivery model result in value for our clients and partners.

The Ecommerce & Marketplace Blog

The Ecommerce & Marketplace Newsletter

  • Welcome to the 72nd edition of the “Ecommerce & Marketplaces” weekly newsletter. We start this week with a DC360 story with data on how third-party sellers drive the 2021 rise in online marketplaces’ total GMV. It looks like the third-p

  • Welcome to the 71st edition of the “Ecommerce & Marketplaces” weekly newsletter. We are happy to announce the appointment of Peter C. Evans, Ph.D., as our Chief Strategy Officer at McFadyen Digital. Peter Evans has a Ph.D. and MCP from...

  • Welcome to the 70th edition of the “Ecommerce & Marketplaces” weekly newsletter. We start this edition with our blog “The Importance Of Democratizing Seller Data On Marketplaces.” Written by Robert Werkema, VP of Product Marketing