Customer expectations are rapidly driving digital commerce transformation for manufacturers. The pandemic has been compressing innovation cycles up to 5-years or more and a post-pandemic world is shaping up to see those online buying trends become a permanent behavioral change. This consumerization of B2B buying means a growing expectation for that Amazon-like experience that extends into full assortment personalized catalog ordering, spare parts visibility, simple re-ordering, and even complex configurations.
Creating a winning digital strategy for manufacturers requires an understanding of customer needs and expectations, building a solid, scalable, ecommerce foundation, and having a defined marketplace plan. Our clients know their customers and they know their businesses, so we turn that knowledge into actionable roadmaps with clearly articulated strategic objectives and tactical enablement steps.
Legacy technology can be a barrier to success, yet modernization can often be costly and time consuming. The right technology and architecture approach will depend on several factors, but the goal is always the same. To build a stable, reliable, yet flexible commerce foundation where best-of-breed solutions can be implemented at every key position in the stack.
Any ecommerce or marketplace site is only as good as the customer experience it delivers. The consumerization of the online business buying experience means that manufacturers are expected to offer features that are often several steps beyond what is currently in place. Our User Experience experts will create an optimized experience based on real customer journeys and our interface designers will make it a reality your customers will enjoy using.
B2B commerce marketing is a multi-faceted discipline involving multiple internal and external audiences. Manufacturer’s marketing teams should have a clear plan to engage their customers, partners, sellers (marketplace-specific), and need to align closely with the sales team. Our team of strategists and tacticians can help with marketing strategy, technology, and tactical delivery for email, social, SEO, SEM, and more.
Whether you’ve just built and launched a new ecommerce or marketplace site or are seeking to maximize and existing property, manufacturers should continually be evaluating and improving their commerce performance. Our success and innovation services represent an ongoing partnership where we provide strategic, technical, and tactical support to ensure that our clients are pulling the right levers to affect the desired outcomes.
Learn how to plan for what's now and what's next with B2B digital commerce architecture
How manufacturers can profit by adopting the online marketplace model
The evolution of digital commerce strategies, tactics, and technologies is happening at an increasingly fast pace. With online ordering taking on even more importance to buyers in recent times, many organizations are struggling to keep up, let alone determine what's next. That's where we add the most value.
Complete the form to the right and qualifying organizations will receive a 90 minute digital commerce assessment with McFadyen Digital's experts. We'll examine your current online shopping strategy and technology, creating actionable steps to take things to the next level. No risk. No commitment. Just answers.