The B2B Ecommerce Personalization Checklist for 2025: Keys to Engaging the Modern Buyer

by Tom Gaydos | Nov 21, 2024 | Blog Article, Digital Commerce, Digital Transformation

Exploring essential strategies for delivering a personalized B2B ecommerce experience, covering technologies, testing, and data-driven approaches to meet evolving buyer expectations. Personalization in B2B ecommerce has moved from being a nice-to-have feature to an...

Traditional vs. Co-operative Franchise Models: Which One Wins the Procurement Game?

by Tom Gaydos | Nov 13, 2024 | Blog Article, Digital Commerce, Digital Transformation, Marketplaces, Thought Leadership

Exploring procurement strategies and if traditional and co-operative franchise models benefit from marketplaces The restaurant industry is a highly competitive space, and the operational model that franchisees adopt can make a significant difference in the success of...

Optimizing Franchise Procurement with a Closed Marketplace

by Tom Gaydos | Oct 29, 2024 | Blog Article, Digital Commerce, Digital Transformation, Marketplaces, Thought Leadership

Discover how operating a closed marketplace can revolutionize franchise procurement with multi-sided cost savings, efficiencies, and flexibility The best franchisors understand the impact an efficient procurement process can have. It can literally make or break a...

Winning Against Pure-Play Online Distributors

by Tom Gaydos | Oct 25, 2024 | Blog Article, Digital Commerce, Digital Transformation

How traditional wholesaler distributors can leverage unique advantages while rapidly transforming their digital commerce capabilities to combat the rising threat of online-only pure play distributors. The Growing Landscape of Wholesale Distribution The wholesale...

Franchise Procurement Marketplaces: Maximizing Ecosystem Growth

by Tom Gaydos | Sep 18, 2024 | Blog Article, Company News, Digital Transformation

McFadyen Digital surveyed over 300 franchise executives to learn how centralized procurement platforms are transforming franchise operations, from reducing costs to driving growth. Modern franchise-based businesses are constantly looking for ways to streamline...

McFadyen Digital Joins BigCommerce Agency Partner Program

by Thiago Cruz | Aug 26, 2024 | Blog Article, Company News, Digital Transformation

McFadyen Digital offers almost thirty years of strategic and technology expertise to help BigCommerce’s fast-growing B2B brands to modernize and scale their digital commerce capabilities  Vienna, VA – August 26, 2024 — McFadyen Digital, a leading B2B ecommerce...