The recurring theme of the EnvisionB2B show was the consumerization of the B2B buying experience. Grainger CEO DG Macphearson discussed the importance of reducing the amount of time a customer spends seeking the right products, Rob Birse of Kellogg’s spoke...
Marketplace performance management is knowing which metrics are key to success and which levers to pull in order to grow those metrics. Many of the traditional Ecommerce metrics do matter to a marketplace operator, but the seller community adds an...
Introduction The inaugural edition of the NTWK Summit 2022 was held in Barcelona on the 5th and 6th of May 2022. To understand the objective of this event, we must understand the story of NTWK. In their own words, "The NTWK...
Introduction B2B Online is the world's leading eCommerce & digital marketing conference for manufacturers & distributors. It is an event targeted at B2B leaders from across the industry where they share the most disruptive digital, eCommerce, and omnichannel content. It happened...
Introduction VTEX Day took place in Sau Polo on April 12th & 13th. Now into its 10th year VTEX Day has become biggest technology, innovation, and retail event in Latin America, and undoubtedly one of the biggest in the world. It...
Introduction Shoptalk 2022, touted as the "Retails Big Reunion," lived up to its name. From Mar 27th -30th at Mandalay Bay, Las Vegas. With travel bans lifted and the industry ready to return, the exuberance level at the show was off...
A New Marketplace is Born UNFI, the largest publicly traded wholesale distributor of health and specialty food in the United States and Canada, has launched the UNFI Community Marketplace, the first-of-its-kind wholesale food industry marketplace in North America. Coming off of...
The acquisition continues McFadyen Digital’s expansion of its services and leadership team with talent and customer acquisition VIENNA, Va., February 23rd, 2021 – McFadyen Digital, a leading marketplace strategy and implementation agency, today announced that it has acquired Cerebrik, a full-service...
Adding top-tier industry veterans, McFadyen Digital hires Adam Thibodeaux and Lee Riesterer as the company expands strategic and technological commerce services to meet growing demand February 11, 2021 VIENNA, Virginia – McFadyen Digital, a leading global strategic commerce agency, is adding...
With online marketplaces now accounting for over 50% of global ecommerce purchases, the power of the marketplace model has become apparent. Platforming your business with a marketplace is a powerful way to evolve beyond traditional ecommerce, creating a scalable and...