McFadyen Digital is powering the platform revolution one marketplace at a time by offering organizations the strategic and technical capabilities to evolve their digital commerce experience

Marketplace Strategy and Technology

Ecommerce Strategy and Technology

Ongoing Innovation Services

Digital Marketing

User Experience and Interface Design

Contact Us

(703) 226-3800


8229 Boone Blvd. Suite 820, Vienna, VA 22182


User Experience & Interface Design

Creating digital shopping experiences that delight

Any online shopping site, be it traditional ecommerce or an online marketplace, is only as good as the experience that it provides the end-customer. Meeting lofty modern customer expectations means providing an Amazon-like experience that is both differentiated and true to your brand. Our full-cycle user experience and user interface design services put your customer at the heart of every interaction. From conceiving a user experience strategy, to mapping the customer journey, through to the design and implementation of the user interface, our UX experts deliver results that convert that drive conversion and loyalty.


User Experience and Interface Design for Marketplace Operators

User Experience Strategy

Our systematic approach to UX strategy design looks at every interaction and decision through the eyes of the customer in order to provide them with the best possible experience.

User Interface Design

With over 23 years experience in designing award-winning user interfaces, our team of experts will design an attractive, mobile-first experience that converts.

UX Health Check

If your site could use a refresh, let us perform a health check via heuristic analysis and process evaluation to determine the right path to improve your customer experience.

Checkout Process Optimization

With average cart abandonment rates over 75%, there’s a lot of opportunity to gain revenue by removing obstacles your customers may be facing. Performance Optimization.

Performance Optimization

Web site speed, particularly mobile speed, is a primary factor that influences purchasing. Let our experts performance tune your site up to industry-leading standards.

ADA/Accessibility Optimization

Ensure that your online store is accessible to all who wish to shop your site. Accessibility optimization rewards both your customers and you SEO scores.

Related Content

Marketplace Best Practices Book
Marketplace Best

A 477 page reference guide to launching and operating an online marketplace

Marketplace Suite
Spot Report

Industry-first comparison report of the top marketplace platform vendors

Marketplace Maturity Model Guide
Marketplace Maturity
Model Guide

A well-defined framework to evolve from traditional ecommerce to the marketplace model

How We Can Help You

Complimentary User Experience Assessment

The evolution of digital commerce strategies, tactics, and technologies is happening at an increasingly fast pace. With online ordering taking on even more importance to buyers in recent times, many organizations are struggling to keep up, let alone determine what's next. That's where we add the most value.

Complete the form to the right and qualifying organizations will receive a 90 minute user experience assessment with McFadyen Digital's experts. We'll examine your current online shopping experience and interface, creating actionable steps to take things to the next level. No risk. No commitment. Just answers.

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