All sectors and players are touched by circularity and the platform revolution. Platform strategies are being adopted not only by digital natives but also by firms spanning just about every industry. This is a multi-client program designed for senior decision makers in any organization thinking seriously about circularity strategies with high ambitions or necessities. Leaders and specialist teams that need guidance and decision making support where to go with marketplaces for circularity.

A multi-client study offers the opportunity for your organization to fund in-depth and actionable research on a topic of strategic importance jointly with other enterprises interested in experience platforms. You shape the focus and key questions covered by the study, while we conduct the data collection, undertake the analysis, and deliver the conclusions an implications. This approach provides an opportunity for you to gain strategic insights more quickly and at a much lower cost than if you undertook the study on your own.

This multi-client study will identify and explore the critical dimensions of circular platforms and how they can support and enhance your business objectives. Some specific insight areas will be where circular marketplaces are most likely to succeed, and under what conditions. How your organization can best leverage circular platforms to gain competitive advantage. How participation in circular platforms can build brand equity. As well as an exploration of the opportunities and pitfalls associated with circularity.

This study will be lead by experts from McFadyen Digital with deep expertise in the areas of platform strategy, technology, and brand transformation. These core experts will be augmented with top industry thought-leaders and practitioners from some of the largest brands in existence. This presents a unique opportunity to learn-from and network-with some of the brightest minds in the industry.