Real-World E-commerce Insights for Digital Growth

Explore fresh ideas, practical strategies, and expert tips tailored for manufacturers and distributors looking to simplify the complex and stay ahead.
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Article

Brand Visibility in the Age of AI: What It Is, Why It Matters, and How to Optimize for Discovery

TL;DR: AI brand visibility is how often, how accurately and how favorably AI tools such as ChatGPT, Perplexity, Microsoft Copilot and Google AI Overviews mention,...
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01 Nov 2026
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Article

Intelligent Commerce Is Already Here. Is Your Operation?

Adrien Nussenbaum opened the Mirakl Summit in New York this month with a declaration: the era of telling people that marketplaces are the future of
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19 Jun 2026
MDM Shift 2026
Article

Six Things I Took Home from MDM SHIFT 2026 

The conversations were candid, the data was sobering, and one theme kept surfacing across every session: this is a leadership and change management story before
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21 May 2026
Adobe Commerce
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Adobe Commerce Enters the Agentic Era

Adobe just took the stage at Summit 2026 and made the message unmistakable: your storefront now has two audiences. The humans you’ve always served, and
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21 Apr 2026
McFadyen Digital and Adobe Gold Solution Partner logos
News

McFadyen Digital named an Adobe Gold Solution Partner

Vienna, Virginia — April 15, 2026 — McFadyen Digital, a global commerce consultancy and systems integrator, announced today, that they have achieved Adobe Gold Solution
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15 Apr 2026
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Adobe Commerce in the Age of AI: What the Platform Can Do That Most Teams Haven’t Touched Yet

Buying the suite is not the same as activating it. Most organizations running Adobe Commerce today have access to a sophisticated layer of AI-driven commerce
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19 Mar 2026
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Article

Most Organizations Invest in the Top of the AI Stack. Winners Design Across It.

Every week, another AI tool promises to transform commerce. Teams evaluate AI-powered search. They demo dynamic pricing engines. They pilot product recommendation systems. They invest
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12 Mar 2026
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Article

Your Buyers Are Everywhere. You Can See Almost None of It.

The Chaos of the Journey The modern B2B customer journey has dissolved into highly fragmented chaos. As highlighted in a recent Adobe report, the average
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06 Mar 2026
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Article

Adobe LLM Optimizer (Brand Visibility): A B2B GEO Guide

The way buyers discover products and suppliers is fundamentally changing. Instead of clicking through search results, they’re increasingly asking AI assistants direct questions and getting
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25 Feb 2026
nrf 2026
News

The 12-Month Countdown: Why B2B is the Next Frontier for Agentic

There was a palpable tension at NRF this year. We’ve clearly moved past the ‘chatbot experiment’ phase into real Agentic Commerce—systems that don’t just answer
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19 Jan 2026
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