by Thiago Cruz | Jan 21, 2025 | Blog Article, Digital Commerce, Digital Transformation
NRF 2025 once again demonstrated why it’s considered the premier event for the retail industry. Held at the Jacob Javits Convention Center in New York City,this year’s event brought together the brightest minds and the most innovative solutions to explore the future...
by Tom Gaydos | Nov 21, 2024 | Blog Article, Digital Commerce, Digital Transformation
Exploring essential strategies for delivering a personalized B2B ecommerce experience, covering technologies, testing, and data-driven approaches to meet evolving buyer expectations. Personalization in B2B ecommerce has moved from being a nice-to-have feature to an...
by Tom Gaydos | Oct 25, 2024 | Blog Article, Digital Commerce, Digital Transformation
How traditional wholesaler distributors can leverage unique advantages while rapidly transforming their digital commerce capabilities to combat the rising threat of online-only pure play distributors. The Growing Landscape of Wholesale Distribution The wholesale...
by Thiago Cruz | Aug 8, 2024 | Blog Article, Digital Commerce, Digital Transformation, Thought Leadership
The landscape of B2B ecommerce is undergoing a profound transformation due to a generational shift in B2B decision-making power. With the retirement of the Baby Boomer generation, younger professionals are now stepping into roles as primary decision-makers and...
by Thiago Cruz | Jun 28, 2024 | Blog Article, Digital Commerce, Digital Transformation, Thought Leadership
The B2B ecommerce market is expanding at an unprecedented rate, with global sales expected to reach $20.9 trillion by 2027, up from $14.9 trillion in 2020 (Payback Group). This explosive growth underscores the importance for manufacturers and distributors to stay...
