Cyber Monday sales in 2019 have hit new highs as the ecommerce sales continue to gathers steam with more and more shoppers preferring to go online. It remains the largest online shopping day in the US.
As per the latest reports from Adobe Analytics shoppers have spent a whopping $9.2 billion this holiday season Thanksgiving through Cyber Monday. This is a clear growth of 16.9% over last year. Also during the peak hour the shoppers were spending an average of $11 million per minute.
Here are some of the key highlights and stats from the just concluded holiday season.
Solid Start – Thanksgiving holiday weekend provided a strong start to Cyber Monday. On Saturday, 30th of Nov, U.S. online sales grew 18.0% to $3.59 billion as per finding of Adobe Analytics. Overall there was 19.6% online growth on Friday and 14.5% online growth on Thanksgiving Day.
Record Sales – Black Friday online shopping hit a new record of $5.4 billion which is a huge 22.3% growth over last year. Thanksgiving Online Sales – for the first time ever the Thanksgiving Day online sales breached the $4 billion mark.
Sales Via Smartphones – Online sales via smartphones registered a new sales record at $3.0 billion which is 33% of Cyber Monday sales. This is a huge growth of 46% growth over last year.
Smartphones as Traffic Drivers – At 54% majority of visits to retail sites was driven by smartphones. That again is a huge 19% growth over 2018.
BOPIS Rocks – Another trend that received huge impetus this holiday was BOPIS (buy online, pickup in-store/curbside) services. It registered phenomenal growth at 43% over last year providing shoppers with speed and convenience, while creating more value with physical stores.
Top Sellers – Here are the top sellers from the Holiday season/ Cyber Monday – Frozen 2 Toys, L.O.L Surprise Dolls, NERF products, Madden 20, Nintendo Switch, Jedi Fallen Order, Samsung TVs, Fire TV, Airpods and Air Fryers.
Star Product – In terms of best discounts Televisions were the star products, Cyber Monday TV deals had an average discount rate of 19%.
Giants Rule Still – As has been the trend the ecommerce giants (over $1B in revenue) continued to outperform their smaller counterparts (less than $50M in revenue). While the ecommerce biggies saw a 71% boost in revenue over the holidays the medium and smaller retailers grew by only 32% in the holiday season.
Key Advertising Platform – In terms of main platform for driving sales, it was paid search which was responsible for driving revenue at 24.4% of share of sales (5% growth YoY). This was followed by direct traffic at 21.2% and organic search at 18.8%.
Weather Helped Online Grow – During the holiday season the inclement weather ensured that most people stayed home and purchased online than venture into the stores. For instance states that received more than 2 inches of snow showed 7% higher online sales when compared to other states that didn’t. ShopperTrak which tracks footfalls to physical stores reported a drop of 6.2% in in-store traffic.