by Thiago Cruz | Jan 24, 2018 | Blog Article, Digital Commerce, Digital Marketing, Digital Transformation, Marketplaces, McFadyen News
The 2018 NRF Big Show featured one overriding theme amongst all the talk of transformation, efficiencies, data, and metrics; an intent focus on providing the kind of impactful customer moments that can endear a brand to an individual. Regardless of whether a...
by Thiago Cruz | Dec 8, 2017 | Blog Article, Digital Marketing, Thought Leadership
Lead scoring remains one of the most efficient ways to add a degree of automation to the top of a B2B sales funnel, but it’s usefulness can also be extended in other areas such as loyalty marketing. The big question then becomes; how do you do Lead Scoring the...
by Thiago Cruz | Sep 8, 2017 | Blog Article, Digital Marketing
“How do I staff my marketing team to take full advantage of digital tools and tactics?” This is a question we frequently hear from our clients as they struggle to find the right blend of roles, skills, responsibilities, structure, and execution models to...
