Case Study
Global Innovation Powerhouse Engages McFadyen Digital for Digital Commerce Strategy
Executive Summary
Through strategic consulting and in-depth analysis, McFadyen Digital provided 3M with actionable recommendations aimed at transforming its digital commerce capabilities. The outcome was a comprehensive plan arming their Board of Directors with a framework for 3M’s future digital growth and profitability.
Executive Summary
Through strategic consulting and in-depth analysis, McFadyen Digital provided 3M with actionable recommendations aimed at transforming its digital commerce capabilities. The outcome was a comprehensive plan arming their Board of Directors with a framework for 3M’s future digital growth and profitability.
About the Client
3M is a global conglomerate known for its innovation and production excellence across various industries, including healthcare, consumer goods, and industrial applications. With a presence in more than 70 countries and over 60,000 products, 3M has established itself as a leader in scientific research and development. However, despite its strong product portfolio, 3M recognized the need to enhance its digital commerce capabilities to remain competitive in an increasingly digital marketplace.
The Challenge
3M faced a significant challenge in creating a unified and scalable digital ecommerce framework. The company operated within a complex organizational structure that included multiple business groups and regions, each with its distinct e-commerce needs. This fragmentation made it difficult to implement a cohesive digital strategy. Additionally, 3M’s existing digital operations were lagging behind industry leaders, creating an urgency to modernize and streamline its digital commerce activities.
The Solution
McFadyen Digital was engaged to provide strategic consulting aimed at addressing 3M’s digital commerce challenges. The engagement began with a thorough assessment of 3M’s current digital operations, involving interviews with over 60 stakeholders across all four business groups. This assessment revealed key insights into the existing gaps and opportunities within 3M’s digital commerce landscape.
The partnership between 3M and McFadyen Digital resulted in a clear, actionable plan to be presented 3M’s Board of Directors for consideration. The strategic engagement not only addressed the immediate challenges but also provided a roadmap for sustained digital growth and profitability.
The successful collaboration underscores McFadyen Digital’s expertise in ecommerce marketplace strategy and implementation, reaffirming its position as a trusted partner for global enterprises aiming to excel in the digital age.