Case Study
Multinational manufacturer dramatically evolves B2B buying experience for over 14,000 customer accounts
Executive Summary
Zebra Technologies, a leader in marking, tracking, and computer printing technologies, faced significant challenges with their outdated B2B ordering system, which relied heavily on fax and phone orders. With over 14,000 accounts requiring individual catalog and pricing configurations, Zebra sought to modernize their ecommerce platform. McFadyen Digital was selected to lead the transformation by implementing an Oracle Commerce Cloud-based solution and designing an intuitive user interface integrated with Oracle CPQ Cloud. The result was a streamlined, next-gen B2B ecommerce experience that has dramatically improved order efficiency and reduced reliance on manual processes.
Executive Summary
Zebra Technologies, a leader in marking, tracking, and computer printing technologies, faced significant challenges with their outdated B2B ordering system, which relied heavily on fax and phone orders. With over 14,000 accounts requiring individual catalog and pricing configurations, Zebra sought to modernize their ecommerce platform. McFadyen Digital was selected to lead the transformation by implementing an Oracle Commerce Cloud-based solution and designing an intuitive user interface integrated with Oracle CPQ Cloud. The result was a streamlined, next-gen B2B ecommerce experience that has dramatically improved order efficiency and reduced reliance on manual processes.
About the Client
Zebra Technologies Corporation is a global leader in providing solutions that enable businesses to gain visibility and insights into their operations. Specializing in marking, tracking, and computer printing technologies, Zebra serves key industries such as manufacturing, retail, healthcare, and government. Zebra’s innovative products and services—including mobile computers, barcode scanners, RFID technologies, and printers—help companies enhance efficiency, streamline workflows, and improve business outcomes.
Project Highlights
Oracle Commerce Cloud
Oracle Commerce Cloud
Oracle CPQ Cloud (BigMachines)
Oracle CPQ Cloud (BigMachines)
User Interface/User Experience
B2B Digital Commerce Consulting
B2B Digital Commerce Consulting
The Challenge
Zebra Technologies, a global leader in manufacturing and selling marking, tracking, and computer printing technologies, was burdened with an outdated B2B ecommerce system that made ordering cumbersome. This inefficiency forced most orders to be processed through fax or phone calls to sales and service representatives, creating unnecessary overhead. Despite having over 14,000 accounts, each requiring individualized catalogs and pricing, Zebra recognized the urgent need for a modernized B2B commerce solution.
The Solution
To address these challenges, Zebra formed a specialized team tasked with reimagining their online ordering experience and evaluated several global partners. McFadyen Digital was selected to architect and implement an Oracle Commerce Cloud (OCC)-based B2B ecommerce platform. This solution was integrated with Oracle CPQ Cloud to manage Zebra’s complex configurable items. McFadyen’s team of OCC and UX/UI experts worked closely with Zebra and other preferred partners, including AccelAlpha for CPQ implementation, to ensure a seamless and robust user experience built on a solid foundation.
The end result was a modern and intuitive B2B ecommerce platform that rivals the ease and functionality of top retail sites. Zebra successfully onboarded its vast customer base, significantly reducing the volume of fax and phone-in orders, and improving overall efficiency in the ordering process.
