McFadyen Digital is powering the platform revolution one marketplace at a time by offering organizations the strategic and technical capabilities to evolve their digital commerce experience

Marketplace Strategy and Technology

Ecommerce Strategy and Technology

Ongoing Innovation Services

Digital Marketing

User Experience and Interface Design

Contact Us

(703) 226-3800


8229 Boone Blvd. Suite 820, Vienna, VA 22182


FOR Q4 2022
Multi-vendor marketplace enablement report featuring Logicbroker, Marketplacer, Mirakl, Spryker, Virto Commerce, VTEX, Unirgy, and Webkul Learn More
Newspaper: Composable Marketplace Architecture with commercetools Composable Marketplace In this white paper, we explore how using commercetools as the ecommerce backbone of such a marketplace provides numerous advantages. AVAILABLE NOW! Architecture with commercetools On-Demand Events
Stay up-to-date on the latest in our thought leadership content and client success stories. View On-Demand Events Check out our
THE McFadyen Digital is powering the platform revolution, one marketplace at a time. Our customers are top brands and B2B organizations looking to take the next step in their digital commerce journey. We provide strategic, technical, tactical, and operational expertise to evolve their online buying experience in a meaningful, scalable way. MARKETPLACE
Manage key metrics. Gain actionable insights.
Sell the right products. To the right buyers.
From the right sellers. At the right time.
Marketplace Performance Management Dashboard by McFadyen Digital LEARN MORE >
MBP Book MARKETPLACE BEST PRACTICES A new book about transforming commerce in the platform economy with the online marketplace model AVAILABLE NOW! The MMM THE MARKETPLACE
The Marketplace Maturity Model SM (MMM) is an industry-first model for Ecommerce operators to providing a reliable guide for implementing or iterating an online marketplace. AVAILABLE NOW!

The trusted partner for your marketplace journey.

Online Marketplace Enablement

Digital commerce is evolving into a platform-based approach leveraging the marketplace model. We help our clients succeed throughout the entire development cycle through strategic market evaluation and building a business case, to the build phase and launch, then continuing the scalable maturation and iteration process.

Enterprise Ecommerce Enablement

Ecommerce has been rapidly evolving from legacy monolithic platforms, to API-first commerce suites, and now to a composable commerce approach based on cloud-based microservices that offer headless front-end flexibility. We help our clients take a strategic approach to these key technologies, ensuring a world-class buying experience.

Who We Are

McFadyen Digital is the leading global agency for ecommerce marketplace strategy, implementation, and performance management. Supporting the complete marketplace operator journey, we take a collaborative approach to composable digital marketplace technology, strategy, architecture, and integrations, working with leading enterprises to ensure their customers are delighted by scalable and profitable shopping experiences.

As a truly global firm with active clients spanning five continents, we offer the competitive advantages of rapid deployment, world-class quality, and reduced costs. Global collaboration is ingrained into our culture, so we know how to make this flexible delivery model result in value for our clients and partners.

The Ecommerce & Marketplace Blog

The Ecommerce & Marketplace Newsletter

  • Welcome to the 81st edition of the “Ecommerce & Marketplaces” weekly newsletter. With Alibaba’s Singles Day behind us, we bring a detailed story on highlights and lowlights of the World’s Biggest Online Shopping Festival. As a bar

  • Welcome to the 80th edition of the “Ecommerce & Marketplaces” weekly newsletter. We kick off this edition with the announcement of McFadyen’s release of the 2022 Multi-Vendor Marketplace Vendor Comparison Report called the Suite Spot. T

  • Welcome to the 79th edition of the “Ecommerce & Marketplaces” weekly newsletter. We are delighted to announce that we have been named “Partner of the Year” for the mid-market segment by leading composable commerce platform commerc