User Experience Services
Crafting exceptional digital experiences that delight and convert.
User Experience Design (UX)
Our User Experience Design service focuses on creating intuitive and engaging experiences for eCommerce and marketplace platforms. By understanding the needs and behaviors of your users, we design user flows and interactions that enhance satisfaction and drive conversions. Our UX experts employ user research, prototyping, and testing to ensure that every touchpoint is optimized for ease of use and effectiveness, resulting in a seamless and enjoyable customer journey.
A well-designed user interface could raise your website’s conversion rate BY UP TO 200% and a better UX Design could yield conversion rates UP TO 400%
Use Cases
User Research and Analysis
Conducting in-depth research to understand user needs, behaviors, and pain points.
Prototyping and Testing
Creating prototypes and conducting usability tests to refine designs based on user feedback.
User Flow Optimization
Designing intuitive user flows that guide customers seamlessly from discovery to purchase.
User Interface Design (UI)
Our User Interface Design service aims to create visually appealing and highly functional interfaces for eCommerce and marketplace platforms. We focus on the aesthetics, layout, and interactivity of the digital experience, ensuring that each element enhances usability and brand consistency. Our UI design process involves detailed wireframing, high-fidelity mockups, and interaction design, all tailored to deliver a compelling and cohesive visual experience that resonates with your target audience.
94% of first impressions are design-related, and
75% of users judge a company’s credibility based on its website design.
Use Cases
Wireframing and Mockups
Developing detailed wireframes and high-fidelity mockups to visualize the interface design.
Brand Consistency
Ensuring that all design elements are aligned with your brand identity and guidelines.
Interaction Design
Creating interactive elements that enhance the user experience and facilitate engagement.
Featured Thought Leadership
The MMM is a comprehensive framework developed by McFadyen Digital to guide businesses through the stages of developing and optimizing successful online marketplaces.
The Marketplace Suite Spot Report is an industry-first comparison guide produced by McFadyen Digital that evaluates and ranks the top marketplace platforms and technologies available today.
This white paper developed in partnership with Bosch, Rexroth, and SAP, explores innovative solutions for creating a sustainable and efficient ecosystem for repurposing used electric vehicle batteries across Europe.
In this episode of the Platform Disco podcast, Peter Evans and Alex Pesjak delve into the reasons why Europe lags in platform creation, discussing key challenges and opportunities for growth in the digital commerce landscape.
The Ecommerce & Marketplace Blog
Actionable insights from the commerce experts
The B2B Ecommerce Personalization Checklist for 2025: Keys to Engaging the Modern Buyer
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Traditional vs. Co-operative Franchise Models: Which One Wins the Procurement Game?
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McFadyen Digital Joins BigCommerce Agency Partner Program
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McFadyen Digital Celebrates Consecutive Recognition On The Inc. 5000 List
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How a Generational Shift is Changing B2B Ecommerce
The landscape of B2B ecommerce is undergoing a profound transformation due to a generational shift in B2B decision-making power. With the retirement of the Baby Boomer generation, younger professionals are now stepping into roles as primary decision-makers and influencers in...
Embracing Composable MACH Architecture When Replatforming Retail Ecommerce
The retail landscape for retail digital is constantly shifting, with consumer expectations higher than ever, heightened by an increased reliance on digital shopping has taken hold in a post-pandemic world. According to a recent report by Forrester, companies that replatform every three to five...
Retail Reinvention: Embracing the Future of Ecommerce
The retail landscape is undergoing a profound transformation, driven by digitalization, evolving consumer expectations, and the emergence of new business models. Euromonitor International's report, in conjunction with the National Retail Federation, titled "Retail Reinvention: A Framework for...