Case Study
Accelerating B2B Ecommerce While Maximizing Existing Investments
Executive Summary
TriMark USA, a leader in food services equipment, faced limitations with its Oracle Commerce-based B2B ecommerce platform, which restricted broader customer adoption and increased operational overhead. To address this, TriMark partnered with McFadyen Digital, leveraging their expertise in Oracle Commerce and B2B ecommerce. McFadyen recommended a significant platform upgrade along with strategic structural and process improvements. The result was the successful onboarding of customers across 14 divisions onto a unified ecommerce platform, leading to increased online order flow and reduced overhead. The collaboration continues, with ongoing iterations to further enhance the digital commerce experience for TriMark’s customers.
Executive Summary
TriMark USA, a leader in food services equipment, faced limitations with its Oracle Commerce-based B2B ecommerce platform, which restricted broader customer adoption and increased operational overhead. To address this, TriMark partnered with McFadyen Digital, leveraging their expertise in Oracle Commerce and B2B ecommerce. McFadyen recommended a significant platform upgrade along with strategic structural and process improvements. The result was the successful onboarding of customers across 14 divisions onto a unified ecommerce platform, leading to increased online order flow and reduced overhead. The collaboration continues, with ongoing iterations to further enhance the digital commerce experience for TriMark’s customers.
About the Client
TriMark USA is one of the nation’s largest providers of foodservice equipment, supplies, and design solutions. Serving a broad range of industries including restaurants, hospitality, healthcare, and education, TriMark is known for its comprehensive offerings that include everything from commercial kitchen equipment to expert design and installation services. With a commitment to customer satisfaction and operational excellence, TriMark partners with clients to deliver tailored solutions that meet their specific foodservice needs.
Project Highlights
Oracle Commerce
Oracle Commerce
User Interface/User Experience
User Interface/User Experience
B2B Digital Commerce Consulting
B2B Digital Commerce Consulting
The Challenge
TriMark USA, a leading provider of food service equipment, was facing challenges with its existing Oracle Commerce-based B2B ecommerce platform. The system had become outdated, limiting the company’s ability to fully launch ecommerce capabilities to its broad customer base. This constraint led to higher operational overhead as alternative methods of accepting customer orders were inefficient and resource-intensive.
The Solution
To resolve these issues, TriMark enlisted the expertise of McFadyen Digital, who brought a wealth of experience in both Oracle-based platforms and B2B ecommerce. McFadyen recommended a major version upgrade of the ecommerce platform, along with key structural and process enhancements aimed at streamlining operations. These improvements enabled TriMark to onboard customers from 14 divisions onto a single, unified ecommerce platform. The upgrade resulted in enhanced customer satisfaction, increased online order volume, and a reduction in the overhead associated with order processing. The partnership between McFadyen and TriMark remains ongoing, with both teams continually refining and improving the ecommerce experience.
