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ON-DEMAND EVENTS

Keep yourself posted on our latest marketplace event recordings.
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Transforming Franchise Procurement – Leveraging Procurement Marketplaces for Strategic Growth

Discover how procurement marketplaces are revolutionizing franchise operations by streamlining purchasing, reducing costs, and enhancing supply chain resilience. In this on-demand webinar, experts Jeffrey Mikos and Larry Pethick dive into the transformative power of marketplace models and how they can help franchises overcome the challenges of outdated procurement processes to achieve a more efficient and competitive edge.

Better Together: Using Marketplace Dropship to Boost Retail Profitability – Mirakl Summit NYC 2024

In this session, recorded at the Mirakl Summit NYC 2024, Tom McFadyen talks about Using Marketplace & Dropship to Boost Retail Profitability with Dalia Seltzer, Maiosenette's VP of Merchandising and Fareeha Ali, Mirakl's VP of Marketing.

Circular Logistics Platform Strategy: Transforming Ecommerce Returns

As ecommerce continues to surge in popularity, a staggering $743 billion worth of products were returned in 2023. This return volume means that businesses now face an unprecedented challenge in managing these returns efficiently, sustainably, and even profitably. Diving in on this fascinating topic relevant to both retail and B2B digital commerce operators, we have McFadyen Digital's Chief Strategy Officer and Co-Chair of MIT's Platform Strategy Summit, Peter Evans, PhD moderating a discussion with two industry experts, the National Retail Federation's VP of CSR and Sustainability, Scot Case, and Rich Bulger, the author of Going Circular and a reverse logistics expert.

Marketplace Chat with Etienne Piccio from Virtual Expo at Mirakl Summit Paris 2024

In this Marketplace Chat, recorded at Mirakl Summit Paris 2024, Tom McFadyen speaks with Etienne Piccio, Director of Operations at Virtual Expo. Founded in 1998 with a paper catalog, Virtual Expo evolved through digital milestones, launching its marketplace in 2022. By 2024, they expanded into Germany, Spain, and Italy, with plans to enter the US. The platform supports 300K products and leverages Mirakl’s technology for secure, reliable transactions and AI-driven catalog enhancements. Virtual Expo aims to connect buyers and manufacturers globally, adding thousands of SKUs and expanding across Europe.

Marketplace Chat with Joe Kaziukenas from Marketplace Pulse at The NTWK Summit 2024

In this Marketplace Chat, recorded at The NTWK 2024 in Barcelona, Tom McFadyen speaks with Joe Kaziukenas, Founder & CEO of Marketplace Pulse. They discuss Chinese marketplaces, noting the shift from sourcing in China to direct consumer sales in the West, with lower prices due to no import taxes. Temu is growing but driving up SEO costs. The De Minimis tax loophole allows apps to avoid US import taxes, disadvantaging domestic sellers. They also cover TikTok’s scalability and impact on sales, the potential US ban, and Amazon Inspire’s attempt to clone TikTok’s model.

Marketplace Chat with Jack Moberger from Algolia at B2B Chicago Online 2024

In this Marketplace Chat, recorded at the B2B Online Chicago 2024 on May 6th in Chicago, Tom McFadyen talks with Jack Moberger, Algolia's Director of Sales Enablement.

Marketplace Chat with Marc Teulières from Mirakl at Mirakl Summit NYC

B2B marketplaces are prominent in three main categories: wholesalers/distributors (e.g., Sysco), manufacturers/brands (e.g., Coca-Cola), and group purchasing organizations (e.g., Accor Hotels). Mirakl supports essential B2B marketplace features such as customer-specific pricing, RFPs, recurring orders, and more. The Mirakl Catalog Platform also supports eCommerce operations, while Mirakl Connect integrates around 1,500 B2B sellers. Additional tools include Mirakl Invoicing for consolidating invoices, Mirakl PayOut for payment and KYC, and Mirakl Ads for trade marketing.

Marketplace Chat with Matt Hassler from TradeCentric at B2B Chicago Online 2024

In this Marketplace Chat, recorded at B2B Online Chicago 2024, Tom McFadyen speaks with Matt Hassler, TradeCentric's Director of Strategic Partnerships. They discuss TradeCentric’s session, highlighting the strategic use of procurement to connect with customers and drive revenue. Hassler explains TradeCentric’s rebranding from PunchOut2Go, expanding services beyond transactions and supporting B2B trade through integrations. He emphasizes how top customers drive 60-80% of eCommerce and the focus on overcoming technical challenges to enhance revenue generation.

Marketplace Chat with Liz Slattery from Adobe at B2B Chicago Online 2024

In this Marketplace Chat, recorded at B2B Online Chicago 2024, Tom McFadyen speaks with Liz Slattery, Adobe's Enterprise Growth & Commerce Specialist. They discuss new Adobe B2B features, including solutions for complex hierarchical structures and plug-and-play capabilities. Recent successes include a catalogue service handling up to 500M SKUs without performance issues, and integrations for Johnson Control and Sunbelt Rentals. Adobe Sensei's GenAI product, tailored for B2B, enhances the Adobe Commerce platform, driven by customer feedback.

Marketplace Chat with Michael Scholz from commercetools at B2B Chicago Online 2024

In this Marketplace Chat, recorded at B2B Online Chicago 2024, Tom McFadyen talks with Michael Scholz, VP of Product & Customer Marketing at commercetools. They discuss commercetools' B2B Foundry offering for manufacturing, addressing perceived complexity and providing open-sourced, transparent solutions. McFadyen’s MACHcellerator enhances commercetools' ecosystem. Available for mid-market and enterprise, commercetools offers an easy API-based deployment and a Connect offering for seamless integration with ISVs and customizations.

B2B Channel Strategies Session with Tom McFadyen at VTEX Connected Commerce

B2B growth in 2023 remained flat, with a slight rise in manufacturing and a drop in distribution post-pandemic. Key sales channels include EDI, B2B eCommerce, PunchIn–PunchOut, and marketplaces. The shift from traditional linear supply chains to circular models, including reverse logistics, presents profit opportunities. The transition from sales reps to eCommerce, supported by advanced tools, is key. Additionally, manufacturers moving direct-to-consumer (DTC) face potential channel conflicts, while distribution benefits from marketplace collaboration.

Marketplace Chat with Lukas Hendrischke from VTEX at VTEX Connected Commerce

In this Marketplace Chat, recorded at VTEX Connected Commerce 2024 in Barcelona, Tom McFadyen speaks with Lukas Hendrischke, VTEX's Solutions Architect for the UK and Germany. They discuss VTEX's recent awards, including B2C & B2B Leader with IDC and Gartner Peer Insights' Customer’s Choice. Key new features include live shopping, integrated with social media, the Pick and Pack app, AI-driven returns detection, VTEX Shield for security, a centralized Data Pipeline, and Fast Store for improved website performance.

Marketplace Chat with Henri Vallet from Mirakl at B2B Chicago Online 2024

In this Marketplace Chat, recorded at B2B Online Chicago 2024, Tom McFadyen speaks with Henri Vallet, Mirakl's RVP of Sales (US B2B). They discuss Mirakl's work with one of the largest global food distributors, highlighting a fast and successful B2B launch. Vallet shares success stories like Grey Bar and details the Mirakl Catalogue Platform, a spinoff for distributors used by companies like Gray Bar and Labviva. He also emphasizes the rapid onboarding of sellers and the efficiency in getting products live.

Marketplace Chat with George Trantas from Avalara at B2B Chicago Online 2024

In this Marketplace Chat, recorded at B2B Online Chicago 2024, Tom McFadyen speaks with George Trantas, Avalara's Sr. Director of Global Marketplaces. They discuss tax complexities, where items are taxable but exemptions make them non-taxable, and how this applies to both B2B and B2C. George also explores marketplace monetization models, including embedded finance, and the fulfillment side of marketplaces, such as transactions through IoT and Vendor Managed Inventory solutions like lockers and vending machines.

Marketplace Chat with Rich Bulger at The NTWK Summit 2024

In this Marketplace Chat, recorded at The NTWK 2024 in Barcelona, Tom McFadyen talks with Rich Bulger about his 17-year career at Verizon, where he managed operational costs and marketing, created the trade-in program that generated over $1B in revenue, and led reverse logistics. Rich also discusses his book "Going Circular," which teaches the next generation about the circular economy. He highlights the $1.5T impact of reverse logistics and Gen Z’s growing preference for circular products.

The Marketplace 50 2024 European Preview at TheNTWKSummit24

The Marketplace 50 is an exclusive list of the top influencers in various categories of platform commerce and digital network ecosystem innovation. These leaders are promoting multi-vendor network ecosystem commerce models and other network-based models from a business, technology, investment, and conceptual point of view. This highly competitive annual distinction accounts for dozens of factors and seeks to recognize those making a meaningful impact on this space.

Marketplace Chat with Judith Bloch from Mirakl at Mirakl Summit Paris

In this Marketplace Chat, recorded at the Mirakl Summit Paris 2024 on May 28th in Paris France, Tom McFadyen sits down with Judith Bloch, Mirakl's Solution Engineer Manager, EMEA. The conversation focuses on the Mirakl Catalog Platform and its significance in helping retailers and distributors overcome catalog challenges.

Mastering Channel Strategies Optimizing B2B Ecommerce Marketplace Dropship DTC and More

A standout moment at B2B Online Chicago 2024 was Tom McFadyen's session, "Mastering Channel Strategies: Optimizing B2B Ecommerce, Marketplace, Dropship, DTC, and More." As CEO of McFadyen Digital, Tom shared his vision for how manufacturers and distributors can increase sales across new channels while driving channel collaboration instead of channel conflict. He also covered the need to have a comprehensive marketplace strategy, whether pushing offerings to other marketplaces or pulling third-party sellers into an owned marketplace, how to sell direct-to-consumer without damaging existing channel sales, and the key differences between marketplace and dropship.

Selecting the Right Marketplace Development Platform: The 2023 Marketplace Suite Spot Report

The Marketplace Suite Spot Report is the industry's first and most comprehensive report detailing the top Enterprise-grade platforms available for those who wish to operate their own marketplace. The fourth annual edition of the Marketplace Suite Spot Report will contain 21 total vendors and will be released first to the attendees of this webinar on November 29th, then made available to the public the following day.

Retail Marketplace Monetization: How Marketplace 20 Maximizes Profits

Many of the most profitable, fastest growing, and valuable retailers operate a marketplace. But how does this business model generate top-line sales and bottom-line profit? This session will describe popular marketplace monetization techniques like commissions, subscriptions, embedded finance, retail media, cross-border, fulfillment services, data, and more. We’ll also discuss how the marketplace business model reduces CapEx and OpEx costs like inventory costs, fulfillment, merchandising, markdowns, SEM, warehouse construction, returns processing, and more. You’ll gain an understanding of the business and financial implications of operating marketplaces.

Marketplace Chat with Tzipi Avioz and Octavie Gosselin from Mirakl at the NRF Big Show 2024

This Marketplace Chat sees CEO and Author Tom McFadyen sit down with Mirakl's Tzipi Avioz, GM of APAC and Customer Delivery, and Octavie Gosselin, VP of Mirakl Ads to discuss the various strategies in which a marketplace operator can monetize their commerce platform. From retail media to with the Mirakl Ads platform, to commision fees, and more, check out this video to learn more from this experienced trio.

Marketplace Chat with Fred Howland of PayPair at the NRF Big Show

This Marketplace Chat sees CEO and Author Tom McFadyen sit down with Fred Howland, the Senior Marketplace Manager at McFadyen customer PayPair, a home goods marketplace with an innovative financing option structure. They discuss PayPair's unique model that combines a multi-vendor product offer with multi-vendor financing options, the value of embedded fintech, and marketplace monetization strategies.

Marketplace Chat with Niklas Halusa of Nautical Commerce at NRF Big Show 2024

This Marketplace Chat sees McFadyen Digital CEO and Author Tom McFadyen sit down with Nautical Commerce CEO and Co-Founder Niklas Halusa. They discuss Nautical's composable approach to marketplace and drop ship, the evolution of the marketplace space, and expected retail trends in 2024.

Marketplace Chat with Steve Norris from Logicbroker at NRF 2024

This Marketplace Chat sees McFadyen Digital senior strategist sit down with Logicbroker's VP of Digital Commerce. They discuss Logicbroker's recent acquisition of marketplace platform Cortina, what Logicbroker's clients are experiencing from a hybrid drop ship and marketplace perspective, and what trends are going to be hot in 2024 and beyond.

Marketplace Chat with George Trantas of Avalara at the NRF Big Show 2024

This Marketplace Chat sees McFadyen Digital retail strategy lead sitting down with Avalara's Senior Director of Global Marketplaces, George Trantas. The duo discuss the unique tax and compliance needs of marketplaces, expanding via cross-border internationalization, and expected trends for 2024.

Marketplace Chat with Ellie Williams of Rithum at the NRF Big Show 2024

This Marketplace Chat sees McFadyen Digital CEO and Author Tom McFadyen sit down with Rithum's VP of Product Marketing & Design, Ellie Williams. They discuss Rithum's recent rebranding from the combination of CommerceHub, ChannelAdvisor, and other acquisitions, Rithum's history of drop ship enablement and their extension into the marketplace model, in addition to expected trends and market movements in 2024.

Choosing the Right Marketplace Development Platform

In this session, marketplace experts Mark Brohan of Digital Commerce 360 and author/CEO Tom McFadyen will discuss the top marketplace development platforms available today and how to apply the comparisons and profiles from analyst reports to your marketplace platform selection process.

Introducing The Marketplace 50

Join Marketplace 50 Honorees Tom McFadyen (CEO & Author, McFadyen Digital), Mark Brohan (Senior Vice President, B2B and Market Research at Digital Commerce 360), Marina Planas (Co-Founder and CEO at TheNTWK), and Rick Watson (Founder at RMW Commerce) for this virtual event to celebrate marketplace excellence.

EnvisionB2B Marketplace Chat: Balance and the Consumerization of B2B Checkout

McFadyen CMO Tom Gaydos chats with Max Zuckerman, VP, Sales at Balance to learn more about how Balance helps B2B marketplace operators to offer simplified checkout and unified terms to their customers.

Payment & Tax for Online Marketplaces

Join experts from McFadyen Digital, Avalara, and Stripe as they discuss real-life examples of the challenges presented and the solutions enacted for their mutual online marketplace customers.

Marketplaces: The Future of Retail

In this Big Ideas NRF NXT session, we will examine what the marketplace opportunity means for retailers, who should be taking advantage, and how to launch and scale a profitable retail marketplace

B2B Marketplace Roundtable

Join Mirakl's Tzipi Avioz, Adobe's Shannon Hane, McFadyen Digital's Tom McFadyen, and host Tom Gaydos for.a discussion at B2B Next about B2B online marketplaces.

How $52B Beverage Giant AB InBev Disrupted Distribution in Emerging Markets

Learn how a $52 Billion multinational beverage giant is transforming the food and beverage distribution game in fast-emerging markets. In this webinar, we will learn about Z-Tech’s motivations for the MiMercado Marketplace, how technology enabled a rapid deployment with fast adoption, and how choosing the right partners made it all come together.

Marketplace Maturity Model Master Class

This Master Class session explains how to launch and reliably mature an online marketplace business by following The Marketplace Maturity Model, a growth and scale model, developed by commerce agency McFadyen Digital. Tom McFadyen, founder and CEO of McFadyen Digital, delivers this Master Class at the Marketplace and Platform Summit 2019 by Mirakl in Boston, MA on July 11th of 2019.

Marketplace Best Practices Book Launch Event

Join host Fareeha Ali of Digital Commerce 360, book author Tom McFadyen, and special guests from successful marketplace operators for this virtual book launch event. We’ll explore why the marketplace model is the next great ecommerce approach, who is currently succeeding with this model and why, and how your organization can innovate and grow by platforming with a marketplace.

Progressive Web Applications: Beyond Headless

Recorded live at the Insight 2020 Virtual Conference, join McFadyen Digital's Tom Gaydos to explore Progressive Web Applications. Topics covered include defining a PWA, the benefits, and real-world use cases.

Choosing the Right Marketplace Development Platform

Join Mark Brohan of Digital Commerce 360 and author/CEO Tom McFadyen will discuss the top marketplace development platforms available today and how to apply the comparisons and profiles from analyst reports to your marketplace platform selection process.

Unpacking the Economics of the Marketplace Model

Join Mirakl CEO Adrien Nussenbaum, McFadyen CEO and author, Tom McFadyen, and Fareeha Ali, editor and analyst for Digital Commerce 360 for this interesting session.

Organizational Design for the Platform Revolution

Join Peter Evans of the Platform Strategy Institute, Shaun Budnik of Throughline, and Tom McFadyen, author of Marketplace Best Practices, for a discussion on how the platform business model is impacting organizational design considerations.

How to Create a Winning Marketplace Performance Management Strategy

Join marketplace gurus from Digital Commerce 360, McFadyen Digital, and ChemDirect to discuss how to create a marketplace performance management strategy that measures the right KPIs, performs regular analysis, and makes meaningful adjustments that enable growth and scale via an easy-to-understand set of dashboards and reports.

How to Build a Strong Marketplace Business Case Webinar

Join our expert hosts who help businesses build these business cases and assess the market every day, as they discuss the secrets of the trade and what you need to do in order to turn your marketplace dreams into a fully-funded reality

Conflict Free D2C Direct Selling Without Channel Conflict

Join Michael von Bodungen, VTEX's Chief Customer Officer, and author and CEO or McFadyen Digital, Tom McFadyen, to learn how the marketplace model can bring harmony to your channel while bringing the data that comes from owning the user experience to you.

Marketplace Investments, Returns, and Valuations

Watch as this panel of marketplace and financial experts discusses investments, returns, and valuations within the marketplace sphere from both the operator and seller sides. Returns focus on GMV, profit, cost reduction, nimbleness, data, and other benefits

How the ChemDirect Marketplace is Disrupting Chemical Distribution

Join ChemDirect CEO Tyler Ellison and Product Manager Grant Lacy, Marketplace guru/author Tom McFadyen, and a special guest from Adobe to learn how this top-flight user experience built on the Adobe Commerce platform is revolutionizing how chemicals are purchased in North America. Features technology from Adobe, WebKul, Algolia, Contentful, Cloudinary, and Vue Storefront.

EnvisionB2B Session: Distributors Step Out

Tom McFadyen of McFadyen Digital was joined by Mark Brohan for this informative session on how distributors can leverage the marketplace model to scale their business like never before. Recorded at EnvisionB2B on June 10th, 2022 at McCormick Place South, Chicago, IL.

Own the Disruption: How to Drive Scalable Profit with a Retail Marketplace

Join our marketplace experts to learn how the platform revolution of marketplaces transforms financial, payment, staffing, fulfillment, inventory, order management and other processes to enable greater scalability and profit.

EnvisionB2B Session: Technology for the Next Market Disruption

Adam Thibodeaux of McFadyen Digital and Brooke Logan, Director, B2B Digital, NAPA Auto Parts discuss the B2B commerce technologies and organizational technology approaches that will carry us into the coming years in this session moderated by Paul Demery.

EnvisionB2B Session: Winning the Ecommerce Race Right from the Gate

Tom McFadyen of McFadyen Digital was joined by Mike Powers, Director of Ecommerce & Digital Marketing at Alaska Rubber Group in this Mark Brohan moderated session.

EnvisionB2B Session: How to Win Sales on Marketplaces Without Slashing Pricing

Adam Thibodeaux of McFadyen Digital was joined by Jeff McRitchie, President, Messenger Corp., to discuss practical actions that marketplace sellers can take in order to compete with an ever-growing seller ecosystem on today’s marketplaces in this session moderated by Mark Brohan.

Future of the Retail Experience – MIT Platform Strategy Summit 2022

Recorded at MIT Media Labs on July 14th, 2022 in Cambridge, MA. Join our panel of experts as they discuss the latest trends and industry shifts with an eye on how that will shape the future of the retail experience. This lively discussion covers how the platform commerce model will be used, the importance of first party data, and how Web 3.0 will impact the retail world.

Selling via marketplaces: How retailers can be the disruptor instead of the disrupted. NRF Nexus ’22

Learn with Neel Grover, CEO of Shop Premium Outlets, and Tom McFadyen, CEO of McFadyen Digital & Author of Marketplace Best Practices, about: WHAT is the impact of the marketplace platform business model; WHY is the marketplace business model so disruptive; WHO leverages the marketplace platform business model; and HOW can you launch and operate a marketplace?

The Varsity Gems NFT Marketplace: A New NIL Option for College Athletes

Join Varsity Gems Founder Thomas Coke, Author & CEO of McFadyen Digital, Tom McFadyen, strategist and Web3 expert Peter Evans, along with two student athletes and Varsity Gems early-adopters, football players Julius Wilkerson of Wayne State University and Cade Peterson of Grand Valley State University, to learn more about this innovative take on the marketplace model.

Best Practices For Expanding Your Retail Assortment

Microsoft, McFadyen Digital, and Logicbroker teamed up to deliver the tips & tricks you need to expand your retail assortment in this insightful webinar.

Demystifying Online Marketplaces – MM22IN

A session from Meet Magento 22 India edition held on 4th Feb 2022. Sudhanshu Rawat, Head of Magento Practice at McFadyen Digital provides an overview of marketplace model and how it is powering Magento based marketplace solutions.

EnvisionB2B Marketplace Chat with ChemDirect and Algolia

McFadyen CEO Tom McFadyen chats with Algolia B2B Lead Jack Moberger and ChemDirect Marketplace product lead Grant Lacy about the importance of search and discoverability on a high-SKU marketplace and how proper performance management can democratize data both internally and to the seller audience.

NRF Associate Member Council (AMC) Panel Discussion – NRF Big Show 2023

At the Big Show 2023, the AMC held a private panel discussion hosted by AMC Chairman Tom McFadyen with guests Glenn Allison of Tractor Supply, Jim Bahrenburg of Good Food Holdings, and AJ Javaid of Amazon. Topics ranged between in-store (smart carts, more payments methods, touch-less checkout), online (digital chopping experience, loyalty programs, retention), and hybrid (buy online pick-up in store, deliver from local) innovations along with the increased benefits of cloud-based hosting and SaaS-based solutions.

Marketplace Chat with Adrien Nussenbaum of Mirakl at the NRF Big Show 2023

Tom McFadyen, CEO & Author, McFadyen Digital and Adrien Nussenbaum, Co-CEO & Co-Founder of Mirakl discuss marketplace success at the NRF Big Show 2023 in New York City. They discuss the recent release of the Macy's Marketplace, retail motivations for starting a marketplace, and right sizing a multi-vendor strategy between traditional ecommerce, drop shipping, and the marketplace model.

Marketplace Chat with Ryan Green of Adobe at the NRF Big Show 2023

McFadyen Digital Chief Marketing Officer Thomas Gaydos sits down with Adobe's Ryan Green, Principal, Product Marketing for Adobe Commerce. The duo discuss what's new with the Adobe Commerce platform, how customers are finding multi-vendor marketplace success using Adobe Commerce/Magento, and what it's like to have the NRF Big Show back in full force after years of cancellations and drawn-down experiences.

Marketplace Chat with Peyman Zamani of Logicbroker at NRF Big Show 2023

Tom McFadyen, CEO & Author, sits down with Logicbroker CEO Peyman Zamani at the NRF Big Show 2023. They discuss Logicbroker's clients, the increasing hybridization of the marketplace and drop ship models, the modernization of supply chain management, and more.

Marketplace, Dropship, or Hybrid: Strategies for Multi-Vendor Ecommerce Expansion – NRF Big Show ‘23

In this session from the NRF Big Show 2023, Janae Pasquinelli, Walgreens Senior Director of Digital Merchandising and Tom McFadyen, CEO of McFadyen Digital, discussed the best ways to approach retail multi-vendor sales.

Web3: Retail’s 3-Year Roadmap – NRF Big Show 2023

The dawning of Web3 brings many exciting possibilities for retailers to further engage with customers and drive scalable profit. But do new innovations such as the Metaverse, NFTs, Cryptocurrencies, AI (i.e., ChatGPT) and digital goods marketplaces new channels to growth and customer engagement or high-risk ventures with uncertain returns?

Marketplace Chat with Ryan Lee of Nautical Commerce at the NRF Big Show 2023

At NRF Big Show 2023, McFadyen Digital's CMO, Tom Gaydos, talks with Ryan Lee from Nautical Commerce about the differents paths to build a marketplace and which elements can serve as selection indicators for digital commerce platforms.

Marketplace Chat with Jason Wyatt of Marketplacer at the NRF Big Show 2023

At NRF Big Show 2023, McFadyen Digital's CEO, Tom McFadyen, talks with Jason Wyatt from Marketplacer about the company's story success and its impact on the marketplaces and ecommerce industry growth.

Marketplace Chat with Jordan Jewell of VTEX for NRF Big Show 2023

At NRF Big Show 2023, McFadyen Digital's CEO, Tom McFadyen, talks with Jordan Jewell from VTEX about the next trends in the ecommerce and investments field.

Mirakl + commercetools demo session using the McFadyen Marketplace Connector

This is a demo of the Mirakl marketplace platform integrated with the commercetools ecommerce platform using McFadyen Digital's Marketplace Connector accelerator. The demo session is lead by McFadyen's Adam Thibodeaux and also features Mirakl's Tzipi Avioz and commercetool's Chirstopher Holley. It was filmed at the Mirakl booth at Shoptalk 2023 in Las Vegas, NV on Match 27th, 2023.

Marketplace Chat with Christopher Holley of commercetools at Shoptalk 2023

At Shoptalk 2023, McFadyen Digital's SVP of Sales, Adam Thibodeaux, talks with Christopher Holley from commercetools about the new Marketplace Connector and Mirakl accelerator, improving integration by 30%. They also discuss composable architecture and the MACH Alliance's advocacy for microservices, API-based, cloud-hosted, headless commerce and marketplaces.

Powering the Circular Economy with Platform Business Models

Join us in this session to explore the challenges and opportunities that arise when developing platform-based circular models, including issues around technology, monetization, policy, and stakeholder engagement.

MDM Webcast: The Marketplace Opportunity Facing Distributors in 2023

Join our expert panel hosted by Tom Gale (MDM) and featuring Tom McFadyen (McFadyen Digital CEO * Author of Marketplace Best Practices), along with distribution industry marketplace leaders as they discuss the evolving landscape of marketplaces, highlighting key strategies for success in this dynamic sector.

Marketplace Monetization Webinar On-Demand

Join the CEOs of Mirakl, Balance, and McFadyen as they discuss how to make money operating a multi-vendor ecommerce business. Beyond the category expansion and commission monetization of Marketplace 1.0, lies the more complex business models and parallel monetization channels of Marketplace 2.0.