Capabilities
Leverage the power of more than 27 years worth of digital commerce best practices and insights for your own strategic planning or technology platform implementation.
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Building Winning Digital Commerce Experiences
Building a profitable and scalable digital commerce experience that your customers enjoy using shouldn’t be a difficult thing. At McFadyen Digital, we help simplify the process of creating a strategy that will lead to profit and higher customer satisfaction rates while also handling the technology platform implementations. Through your entire commerce journey, be it traditional first party ecommerce, online marketplace, drop shipping or a hybrid approach, the McFadyen team has the experts to ensure success.
How We Can Help
Supporting our client’s entire commerce and marketplace journey.
STRATEGIC CONSULTING
Targeted strategic advice from some of the best minds in the ecommerce and marketplace space. If your organization is seeking to expand your business model, globalize, go direct-to-consumer, go circular, or get a handle on your overarching channel strategy, our experts can help.
IMPLEMENTATION
For over 27 years, McFadyen’s implementation practice has been delivering ecommerce and marketplace experiences for some of the most complex and demanding use-cases. From the architecture phase, to the build and testing, through to the go-live and beyond, our team’s implementation capabilities remain unmatched.
ONGOING INNOVATION
Whether your site just launched or you need assistance with an existing commerce property, our team of strategic and technical resources are here to help. Via engagements such as health checks, performance reviews, UX assessments, or using our team to augment yours, McFadyen’s experts stand ready to assist.
USER EXPERIENCE
Great design is at the heart of every special shopping experience and data-backed design is at the heart of profitable commerce sites. Engage our team of user experience and user interface experts to ensure that your site provides customers with a modern and enjoyable shopping experience that keeps them coming back.
MARKETING
Building a stellar shopping experience means nothing unless your customers and sellers know that is exists. From SEO and SEM to persona and campaign development, you can trust McFadyen Digital’s marketing practice to help you deliver the right messaging to the right person at the right time.
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Insights from the Experts
Featured content to help your digital commerce journey
A comprehensive guide to unlocking the secrets of monetizing multi-vendor ecommerce sites
A 477 page reference guide to launching and operating an online marketplace
Industry-first comparison report of the top marketplace platform vendors
The Ecommerce & Marketplace Blog
Actionable insights from the commerce experts
Recap of NRF 2025: Retail’s Big Show
NRF 2025 once again demonstrated why it’s considered the premier event for the retail industry. Held at the Jacob Javits Convention Center in New York City,this year’s event brought together the brightest minds and the most innovative solutions to explore the future of retail. With...
The B2B Ecommerce Personalization Checklist for 2025: Keys to Engaging the Modern Buyer
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Traditional vs. Co-operative Franchise Models: Which One Wins the Procurement Game?
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Optimizing Franchise Procurement with a Closed Marketplace
Discover how operating a closed marketplace can revolutionize franchise procurement with multi-sided cost savings, efficiencies, and flexibility The best franchisors understand the impact an efficient procurement process can have. It can literally make or break a franchise's success. Yet...
Winning Against Pure-Play Online Distributors
How traditional wholesaler distributors can leverage unique advantages while rapidly transforming their digital commerce capabilities to combat the rising threat of online-only pure play distributors. The Growing Landscape of Wholesale Distribution The wholesale distribution industry is a...
Franchise Procurement Marketplaces: Maximizing Ecosystem Growth
McFadyen Digital surveyed over 300 franchise executives to learn how centralized procurement platforms are transforming franchise operations, from reducing costs to driving growth. Modern franchise-based businesses are constantly looking for ways to streamline operations, enhance profitability,...
McFadyen Digital Joins BigCommerce Agency Partner Program
McFadyen Digital offers almost thirty years of strategic and technology expertise to help BigCommerce’s fast-growing B2B brands to modernize and scale their digital commerce capabilities Vienna, VA – August 26, 2024 — McFadyen Digital, a leading B2B ecommerce consultancy, today announced it...
McFadyen Digital Celebrates Consecutive Recognition On The Inc. 5000 List
Leading digital commerce firm recognized for second consecutive year as one of America’s fastest growing private companies VIENNA, Va., August 13th, 2024 (Newswire.com) – McFadyen Digital, the leading B2B ecommerce consultancy, proudly announces its inclusion in the 2024 Inc. 5000 list of the...
How a Generational Shift is Changing B2B Ecommerce
The landscape of B2B ecommerce is undergoing a profound transformation due to a generational shift in B2B decision-making power. With the retirement of the Baby Boomer generation, younger professionals are now stepping into roles as primary decision-makers and influencers in...
Embracing Composable MACH Architecture When Replatforming Retail Ecommerce
The retail landscape for retail digital is constantly shifting, with consumer expectations higher than ever, heightened by an increased reliance on digital shopping has taken hold in a post-pandemic world. According to a recent report by Forrester, companies that replatform every three to five...