Marketing Services
Driving growth through strategic digital marketing solutions.
Our Marketing Services are designed to enhance the visibility and performance of your eCommerce and marketplace platforms. We offer a comprehensive range of digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing. By leveraging data-driven insights and industry best practices, we create targeted campaigns that attract, engage, and convert your audience, driving sustainable growth for your business.
Companies that adopt data-driven marketing are
six times more more likely to be profitable year-over-year.
Use Cases
Search Engine Optimization (SEO)
Improving website visibility and search rankings through on-page and off-page optimization techniques.
Search Engine Marketing (SEM)
Creating and managing PPC campaigns to drive targeted traffic and maximize ROI.
Social Media Marketing
Building and engaging with your audience across social media platforms to increase brand awareness and loyalty.
Email Marketing
Developing personalized email campaigns that nurture leads and drive conversions.
Content Marketing
Creating valuable and relevant content that attracts and retains a clearly defined audience.
Featured Thought Leadership
The MMM is a comprehensive framework developed by McFadyen Digital to guide businesses through the stages of developing and optimizing successful online marketplaces.
The Marketplace Suite Spot Report is an industry-first comparison guide produced by McFadyen Digital that evaluates and ranks the top marketplace platforms and technologies available today.
This white paper developed in partnership with Bosch, Rexroth, and SAP, explores innovative solutions for creating a sustainable and efficient ecosystem for repurposing used electric vehicle batteries across Europe.
In this episode of the Platform Disco podcast, Peter Evans and Alex Pesjak delve into the reasons why Europe lags in platform creation, discussing key challenges and opportunities for growth in the digital commerce landscape.
The Ecommerce & Marketplace Blog
Actionable insights from the commerce experts
McFadyen Digital Joins BigCommerce Agency Partner Program
McFadyen Digital offers almost thirty years of strategic and technology expertise to help BigCommerce’s fast-growing B2B brands to modernize and scale their digital commerce capabilities Vienna, VA – August 26, 2024 — McFadyen Digital, a leading B2B ecommerce consultancy, today announced it...
McFadyen Digital Celebrates Consecutive Recognition On The Inc. 5000 List
Leading digital commerce firm recognized for second consecutive year as one of America’s fastest growing private companies VIENNA, Va., August 13th, 2024 (Newswire.com) – McFadyen Digital, the leading B2B ecommerce consultancy, proudly announces its inclusion in the 2024 Inc. 5000 list of the...
How a Generational Shift is Changing B2B Ecommerce
The landscape of B2B ecommerce is undergoing a profound transformation due to a generational shift in B2B decision-making power. With the retirement of the Baby Boomer generation, younger professionals are now stepping into roles as primary decision-makers and influencers in...
Embracing Composable MACH Architecture When Replatforming Retail Ecommerce
The retail landscape for retail digital is constantly shifting, with consumer expectations higher than ever, heightened by an increased reliance on digital shopping has taken hold in a post-pandemic world. According to a recent report by Forrester, companies that replatform every three to five...
Retail Reinvention: Embracing the Future of Ecommerce
The retail landscape is undergoing a profound transformation, driven by digitalization, evolving consumer expectations, and the emergence of new business models. Euromonitor International's report, in conjunction with the National Retail Federation, titled "Retail Reinvention: A Framework for...
Making the Right B2B Ecommerce Platform Decision: Evaluating a Re-Platform
The B2B ecommerce market is expanding at an unprecedented rate, with global sales expected to reach $20.9 trillion by 2027, up from $14.9 trillion in 2020 (Payback Group). This explosive growth underscores the importance for manufacturers and distributors to stay ahead of the curve by...
Mirakl Summit New York City 2024 Recap: How to Win with Marketplace & Dropship
The 2024 iteration of Mirakl's Summit in New York City marked an immediate highlight to the digital commerce calendar, with McFadyen Digital proudly serving as a Titanium sponsor of both the event and the welcome party. Mirakl, a premier enterprise online marketplace and drop ship platform, has...
How to Select the Right Platform When Building an Online Marketplace
The online marketplace model's flexibility and scalability have made it a dominant force in ecommerce. According to Digital Commerce 360, 2024 saw the top 100 global online marketplaces are projected to achieve a total Gross Merchandise Value (GMV) of $3.832 trillion,demonstrating remarkable...
The NTWK Summit 2024 Recap: European Innovation and the Power of Platforms On Display
TheNTWK Summit, one of Europe's premier gatherings for platform and ecosystem innovation, took place from May 28-29, 2024, in the historic Casa Llotja de Mar in Barcelona. This year's summit drew over 500 attendees, encompassing ten diverse topic tracks, and featured key themes that are shaping...
Mastering Channel Strategies: Optimizing B2B E-commerce, Marketplace, Dropship, DTC, and More
A Featured Session from B2B Online Chicago 2024 Highlighting B2B Channel Strategies In a session titled "Mastering Channel Strategies: Optimizing B2B Ecommerce, Marketplace, Dropship, DTC, and More" at the B2B Online 2024 event, presenter Tom McFadyen, CEO of McFadyen Digital and author of...