Marketing Services

Driving growth through strategic digital marketing solutions.

Our Marketing Services are designed to enhance the visibility and performance of your eCommerce and marketplace platforms. We offer a comprehensive range of digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing. By leveraging data-driven insights and industry best practices, we create targeted campaigns that attract, engage, and convert your audience, driving sustainable growth for your business.

Companies that adopt data-driven marketing are

six times more more likely to be profitable year-over-year.

Forbes

Use Cases

Search Engine Optimization (SEO)

Improving website visibility and search rankings through on-page and off-page optimization techniques.

Search Engine Marketing (SEM)

Creating and managing PPC campaigns to drive targeted traffic and maximize ROI.

Social Media Marketing

Building and engaging with your audience across social media platforms to increase brand awareness and loyalty.

Email Marketing

Developing personalized email campaigns that nurture leads and drive conversions.

Content Marketing

Creating valuable and relevant content that attracts and retains a clearly defined audience.

Featured Thought Leadership

The MMM is a comprehensive framework developed by McFadyen Digital to guide businesses through the stages of developing and optimizing successful online marketplaces.

The Marketplace Suite Spot Report is an industry-first comparison guide produced by McFadyen Digital that evaluates and ranks the top marketplace platforms and technologies available today.

This white paper developed in partnership with Bosch, Rexroth, and SAP, explores innovative solutions for creating a sustainable and efficient ecosystem for repurposing used electric vehicle batteries across Europe.

In this episode of the Platform Disco podcast, Peter Evans and Alex Pesjak delve into the reasons why Europe lags in platform creation, discussing key challenges and opportunities for growth in the digital commerce landscape.

The Ecommerce & Marketplace Blog

Actionable insights from the commerce experts

McFadyen Digital Joins BigCommerce Agency Partner Program

McFadyen Digital offers almost thirty years of strategic and technology expertise to help BigCommerce’s fast-growing B2B brands to modernize and scale their digital commerce capabilities  Vienna, VA – August 26, 2024 — McFadyen Digital, a leading B2B ecommerce consultancy, today announced it...

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How a Generational Shift is Changing B2B Ecommerce

How a Generational Shift is Changing B2B Ecommerce

The landscape of B2B ecommerce is undergoing a profound transformation due to a generational shift in B2B decision-making power. With the retirement of the Baby Boomer generation, younger professionals are now stepping into roles as primary decision-makers and influencers in...

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Retail Reinvention: Embracing the Future of Ecommerce

The retail landscape is undergoing a profound transformation, driven by digitalization, evolving consumer expectations, and the emergence of new business models. Euromonitor International's report, in conjunction with the National Retail Federation, titled "Retail Reinvention: A Framework for...

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