Case Study
ABB Electrification shocks the industry with eMart, a one-stop portal for home and industrial products and solutions
Executive Summary
ABB Electrification sought to gain a competitive advantage in India, one of the fastest growing ecommerce markets in the world by creating a new marketplace where ABB products could be sold to both consumers and businesses alongside items from other sellers.
Executive Summary
ABB Electrification sought to gain a competitive advantage in India, one of the fastest growing ecommerce markets in the world by creating a new marketplace where ABB products could be sold to both consumers and businesses alongside items from other sellers.
About the Client
ABB Electrification is a global leader in providing safe, smart, and sustainable electrification solutions that empower businesses and communities. With a strong commitment to driving energy efficiency and innovation, ABB Electrification delivers cutting-edge products and services across industries, enhancing energy reliability and productivity. In India and Brazil, ABB Electrification has established a significant presence, contributing to the advancement of critical infrastructure projects and supporting the growing demand for sustainable electrification. These key markets play a vital role in ABB’s global strategy, helping to deliver innovative solutions that meet the unique needs of diverse economies while promoting a greener future.
The Solution
McFadyen’s certified marketplace experts worked closely with the ABB, Mirakl, and Adobe teams to create a fast and intuitive site that meets the needs of ABB, their sellers, and buyers. With Magento Commerce and Mirakl tightly integrated and forming the core of the eMart commerce platform, expansion and scale are welcomed and assumed. At launch, eMart offered more than 6,000 ABB Electrification products for home and industrial buyers. This first-of-its-kind commerce site provides a dynamic model enabling sellers to set their own product pricing, offering the buyers both better selection and better deals. The well curated shopping experience also allows buyers to access technical specifications and interactive product images for each item. With expansions on the horizon, both near-and-long-term, this marketplace will continue to grow.