Strategic Advisory Services

Unlock the potential of your digital commerce strategy with guidance from the experts.

McFadyen Digital’s Strategic Advisory Services offer unparalleled expertise and strategic insights to help businesses navigate the complexities of digital commerce. Our global team of seasoned professionals works closely with clients to develop and implement innovative strategies that drive growth, enhance customer engagement, and optimize operational efficiency. Whether you are looking to establish a new marketplace, expand your business model, or globalize your platform, McFadyen Digital provides the strategic direction and actionable plans needed to achieve your business objectives.

Strategic Advisory Services

Marketplace Grand Strategy

Our Marketplace Grand Strategy service helps large global companies establish and grow multiple marketplace business models. We develop comprehensive strategies that provide a roadmap for achieving long-term goals and objectives in the world of marketplaces and ecosystems. Our tailored framework equips you with the tools and resources needed to navigate the complexities of the marketplace landscape, unlock new revenue streams, and drive growth.

Business Model Expansion

The Business Model Expansion service is designed for clients looking to grow their business by expanding their digital operations. Whether diversifying revenue streams, reacting to market demand, or experimenting with new ideas, our experts build and guide strategies to maximize success. Our approach includes customer and market analysis, business model design, and strategic activation plans for B2C, B2B, dropship, and marketplace expansions.

Platform Globalization

McFadyen Digital’s Platform Globalization service helps businesses successfully expand their online marketplaces into new countries. We provide specialized expertise in marketplace operations, including local demographic analysis, legal considerations, cultural differences, and competition. Our comprehensive approach ensures an effective transition by adjusting user experiences, managing payments, and navigating regulatory requirements for each new market.

Marketplace Technology

Our Marketplace Technology service offers a thorough analysis and recommendations for your company’s technology stack, people, and processes. Ideal for businesses operating high-functioning eCommerce or marketplace platforms, we optimize your technology ecosystem. Our strategy includes architecture and software recommendations, a technology roadmap, and execution planning to ensure a smooth transition to new platforms and enhanced operational efficiency.

Circular Platforms

The Circular Platform Strategy service is essential for companies aiming to leverage circular economy opportunities. We provide valuable insights and a comprehensive framework to help businesses become orchestrators of circular marketplaces. Our services cover industries such as apparel, electronics, food, and industrial materials, enabling clients to unlock new revenue streams, enhance customer engagement, and drive sustainable growth.

Marketplace Branding

Our Marketplace Branding service helps companies navigate complex brand issues when expanding into new markets. We develop clear strategic destinations and provide guidance on brand architecture scenarios, balancing risk and reward. Our team analyzes brand and marketplace dynamics to create a comprehensive strategy that aligns with business objectives, ensuring seamless integration and enhancement of brand value.

Strategic Advisory Practice Leaders

Peter Evans

Chief Strategy Officer

Peter C. Evans is Chief Strategy Officer at McFadyen Digital. He has over 25 years of experience leading teams in identifying, framing, assessing, and communicating high-priority marketplace trends and disruptions that support business planning and investment prioritization. He developed deep expertise in platform strategy having worked with a wide range of clients from Fortune 500 companies, mid-size companies and startups.  Prior to joining McFadyen Digital, Peter held senior strategy at large global enterprises (former partner at KPMG, GM, Global Strategy & Planning, GE). He is the co-chair of the MIT Platform Strategy Summit and the NTWRK Summit in Barcelona, Spain and serves as an Advisory Board member to Marketplace Risk.

He is a lifetime member of the Council on Foreign Relations and served on the board of the National Association for Business Economics.  He is the Lead Instructor at Caltech Executive Education and was a visiting instructor teaching platform strategy and design for three years at Dartmouth College.  Peter received his BA from Hampshire College and his master’s degree and PhD degree from the Massachusetts Institute of Technology.

Alex Pesjak

Vice President, EMEA

Across 20+ years, Alex has meticulously carved his niche within global power houses like Coca-Cola and Kraft Foods (now MDLZ). From overseeing marketing across ten markets to sculpting product innovation and brand management, his experience is invaluable, especially for enterprises and top SMEs on the brink of marketplace, platform, and ecosystem exploration. In his stint in Coffee innovation, collaborating closely with Operations and managing the Stage-Gate Process, he anchored significant innovation projects. He led large direct and remote teams across many diverse cultures, nationalities, and diversities.

Over the last 11 years, Alex’s expertise has been a beacon for businesses navigating the complex corridors of digital transformation covering omnichannel retailers, manufacturers, and branded businesses. He successfully ran his own consulting business for over 6 years and has startup experience as well. In his current role at McFadyen Digital, he is leading the expansion and operations into this new geography, EMEA. He is engaging with global communities and actively contributes to the evolution of thought leadership in the space at the intersection of brand-innovation-change-platforms. He is publishing a weekly newsletter “Ecosystem Espresso” in this field with a growing number of subscribers.

Jeff Mikos

Senior Strategy Consultant

As a leader on McFadyen Digital’s Retail & Ecommerce Strategy team, Jeff Mikos spearheads a unique and holistic approach to assist clients in achieving their digital commerce marketplace objectives. With a firm belief in the synergy of business strategy, technology, and people, Jeff guides the team in developing comprehensive business deliverables, including customer and competitive analysis, value proposition, business model definition, marketing strategy, and various financial planning tools. Jeff ensures that McFadyen’s clients have the right organizational structure, roles, responsibilities, and skill sets aligned with their company culture to fully realize their marketplace’s potential. His expertise encompasses organizational development, technology integration, SWOT analysis, business strategy, e-commerce, organizational design, online marketplace, growth strategies, retail, B2B, and overall strategy planning and execution.

Tulio Martins

Marketplace Strategy Consultant

Tulio Martins brings over two decades of distinguished digital commerce experience to McFadyen Digital. With a background that includes pivotal roles at Avanade and Capgemini, Tulio has spearheaded digital transformation projects and developed innovative ecommerce solutions for global brands. His expertise in strategic planning, execution, and leveraging emerging technologies has consistently delivered high-impact results for Fortune 1000 companies. As a Senior Strategy Consultant at McFadyen Digital, Tulio’s deep industry insights and strategic acumen provide clients with tailored, forward-thinking solutions that enhance their digital commerce capabilities. His ability to translate market trends and customer needs into actionable strategies ensures that clients stay ahead in a rapidly evolving marketplace. Tulio’s commitment to excellence and innovation aligns with McFadyen Digital’s mission to deliver unparalleled strategic guidance and technology solutions.

Select Strategic Advisory Clients

Want to know more about our services?

Featured Thought Leadership

The MMM is a comprehensive framework developed by McFadyen Digital to guide businesses through the stages of developing and optimizing successful online marketplaces.

The Marketplace Suite Spot Report is an industry-first comparison guide produced by McFadyen Digital that evaluates and ranks the top marketplace platforms and technologies available today.

This white paper developed in partnership with Bosch, Rexroth, and SAP, explores innovative solutions for creating a sustainable and efficient ecosystem for repurposing used electric vehicle batteries across Europe.

In this episode of the Platform Disco podcast, Peter Evans and Alex Pesjak delve into the reasons why Europe lags in platform creation, discussing key challenges and opportunities for growth in the digital commerce landscape.