Branding Strategy
Elevate Your Brand with a Strategic Approach
A strong branding strategy is key to establishing market presence and customer loyalty. McFadyen Digital crafts compelling brand narratives and visual identities that resonate with your target audience and drive engagement. We offer comprehensive branding services, including market positioning, brand messaging, and multi-channel campaign execution.
Our team of experts will work with you to analyze your brand and marketplace, identify key issues and risks, and develop a comprehensive brand strategy that aligns with your business objectives. We will help you make informed decisions about branding, messaging and briefing the development of evolutions in the Visual Identity System to ensure that your marketplace is seamlessly integrated into your strategy.
Companies with well-defined brand strategies achieve
23% higher revenue growth than those without, ensuring your brand stands out in a crowded marketplace.
Practical use cases include rebranding initiatives, integrated marketing campaigns, and brand experience enhancements. We helped a financial services company revamp their brand identity, resulting in a stronger market presence and increased client acquisition. Another project involved executing a multi-channel marketing campaign for a tech startup, boosting brand awareness and customer engagement. Additionally, we assisted a retail chain in enhancing their in-store brand experience, leading to higher customer satisfaction and sales.
Featured Thought Leadership
The MMM is a comprehensive framework developed by McFadyen Digital to guide businesses through the stages of developing and optimizing successful online marketplaces.
The Marketplace Suite Spot Report is an industry-first comparison guide produced by McFadyen Digital that evaluates and ranks the top marketplace platforms and technologies available today.
This white paper developed in partnership with Bosch, Rexroth, and SAP, explores innovative solutions for creating a sustainable and efficient ecosystem for repurposing used electric vehicle batteries across Europe.
In this episode of the Platform Disco podcast, Peter Evans and Alex Pesjak delve into the reasons why Europe lags in platform creation, discussing key challenges and opportunities for growth in the digital commerce landscape.
The Ecommerce & Marketplace Blog
Actionable insights from the commerce experts
The B2B Ecommerce Personalization Checklist for 2025: Keys to Engaging the Modern Buyer
Exploring essential strategies for delivering a personalized B2B ecommerce experience, covering technologies, testing, and data-driven approaches to meet evolving buyer expectations. Personalization in B2B ecommerce has moved from being a nice-to-have feature to an essential driver of success....
Traditional vs. Co-operative Franchise Models: Which One Wins the Procurement Game?
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Optimizing Franchise Procurement with a Closed Marketplace
Discover how operating a closed marketplace can revolutionize franchise procurement with multi-sided cost savings, efficiencies, and flexibility The best franchisors understand the impact an efficient procurement process can have. It can literally make or break a franchise's success. Yet...
Winning Against Pure-Play Online Distributors
How traditional wholesaler distributors can leverage unique advantages while rapidly transforming their digital commerce capabilities to combat the rising threat of online-only pure play distributors. The Growing Landscape of Wholesale Distribution The wholesale distribution industry is a...
Franchise Procurement Marketplaces: Maximizing Ecosystem Growth
McFadyen Digital surveyed over 300 franchise executives to learn how centralized procurement platforms are transforming franchise operations, from reducing costs to driving growth. Modern franchise-based businesses are constantly looking for ways to streamline operations, enhance profitability,...
McFadyen Digital Joins BigCommerce Agency Partner Program
McFadyen Digital offers almost thirty years of strategic and technology expertise to help BigCommerce’s fast-growing B2B brands to modernize and scale their digital commerce capabilities Vienna, VA – August 26, 2024 — McFadyen Digital, a leading B2B ecommerce consultancy, today announced it...
McFadyen Digital Celebrates Consecutive Recognition On The Inc. 5000 List
Leading digital commerce firm recognized for second consecutive year as one of America’s fastest growing private companies VIENNA, Va., August 13th, 2024 (Newswire.com) – McFadyen Digital, the leading B2B ecommerce consultancy, proudly announces its inclusion in the 2024 Inc. 5000 list of the...
How a Generational Shift is Changing B2B Ecommerce
The landscape of B2B ecommerce is undergoing a profound transformation due to a generational shift in B2B decision-making power. With the retirement of the Baby Boomer generation, younger professionals are now stepping into roles as primary decision-makers and influencers in...
Embracing Composable MACH Architecture When Replatforming Retail Ecommerce
The retail landscape for retail digital is constantly shifting, with consumer expectations higher than ever, heightened by an increased reliance on digital shopping has taken hold in a post-pandemic world. According to a recent report by Forrester, companies that replatform every three to five...
Retail Reinvention: Embracing the Future of Ecommerce
The retail landscape is undergoing a profound transformation, driven by digitalization, evolving consumer expectations, and the emergence of new business models. Euromonitor International's report, in conjunction with the National Retail Federation, titled "Retail Reinvention: A Framework for...