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Our new this week is topped by the story of an innovative marketplace called ChemDirect disrupting the chemical distribution game. The ChemDirect team will be featured on a webinar coming up this Thursday September 23rd, where their CEO and Marketplace Product Manager will discuss how their VC-backed venture is turning a once-complicated B2B buying process into a simple online transaction akin to ordering from Amazon. We also have Mirakl, the marketplace engine behind ChemDirect, discussing...

This week has us feeling that post Labor Day "let's go get it" energy and that's A-OK. Luxury goods merchants are feeling that hi-test flow while enjoying an increased amount of success with the marketplace model. Once a reticent space concerned with diluting their exclusivity, more high-end goods than ever are being sold on marketplace, as Forbes reports in our lead story. The haute couture-ists aren't having all of the marketplace fun, however, as NielPatel.com...

Marketplaces were the focus for the past week with B2B marketplaces in particular taking center stage. Businesses are learning how to maximize the value of platforming with a marketplace, a trend that should continue for many years to come. In retail marketplace news, we see Amazon reacting to a tsunami of customer complaints about the quality of goods and extensive delivery times when ordering from sellers based in China by banning them from the platform....

The dog days of summer are firmly upon us as we see some big players making big moves. Leading our news this week is retail giant Target teaming up with Disney to add 100 Disney Shops collocated within Target location around the country. This can be seen as a counter to Macy's similar arrangement with the newly resurrected Toys R Us. Not to be outdone, Amazon continues to evolve their approach to brick and mortar...

This past week saw some big news for ecommerce retailers in terms of growth and progress. VC-backed ChemDirect launched the 2.0 version of their B2B chemical marketplace, boasting over 300k SKUs and a fast 3.5 day average fulfillment time, they saw web traffic increase 50% during their soft launch period and are now hitting the gas. They're a company to keep any eye on. Speaking of growth strategies, McKinsey is talking about how leaders need...

New B2B Marketplace is the Result of a Strategic Approach to User Experience and Technology Implementation McFadyen Digital, a leading marketplace strategy and implementation agency, recently assisted client ChemDirect, an online B2B marketplace for on-demand, direct ship chemicals, in the launch of their redesigned marketplace experience. The new site offers chemical buyers an efficient, easy-to-use, secure online ordering process with fast delivery times while providing chemical suppliers with an additional sales channel, a new way to connect...

The dog days of summer still have us thinking about holiday 2021 preparations, always looking for ways to connect with customers and improve the digital buying experience. Salesforce thinks it has a new avenue of attack, becoming the Netflix of Business content by delivering an on-demand version of the Dreamforce experience. Amazon is testing out paid-delivery-as-a-revenue-stream with it's Whole Foods brand. RetailX is taking a look at how smaller brands are taking on the big...

For digital commerce merchants, the holiday season is rapidly approaching, so for the next few weeks, we're focusing a bit more on things that can help holiday preparations. Topics like marketing, planning a platform strategy, shipping challenges, and talking about how to use marketplaces to make your own experience better. Kicking things off, we have MIT's Sloan School talking about why right now is the time to move on your platform strategy planning, followed by...

This week in digital commerce saw positive growth results for ecommerce platform provider Shopify as digital commerce numbers continue to be a positive sign of economic growth. Part of that rosy outlook for digital commerce is due to the explosive growth of the marketplace model. Peter Evans of the Platform Strategy Institute offers up insights on how platforms are driving that growth. Speaking of marketplaces, two MACH Alliance members, newly public commerce and marketplace platform...

Leading marketplace strategy and implementation agency joins forces with fast-growing digital commerce platform VIENNA, Va., July 29, 2021 – McFadyen Digital, a leading marketplace strategy and implementation agency, today announced that it has formed a strategic partnership with VTEX, the world's fastest-growing1 commerce platform with native marketplace and order management capabilities, to transform businesses with modern platform-economy technology. This partnership offers enterprises operating B2C, B2B and B2B2C e-commerce models the strength and flexibility of VTEX's combined marketplace, e-commerce and...

Leading Enterprise technology provider Oracle announced that Zebra Technologies had won their prestigious The Pinnacle Award for Best Overall Customer Experience—Enterprise at the 2021 Markie Awards. This category was open to Enterprises with more than $500 Million in yearly revenue as Oracle asked entrants to show "how your organization architected a standout customer experience that shifted your focus from driving transactions to building brand advocates. Zebra won on the strength of a best-in-the-business B2B...

This was a big week for the digital commerce space with ecommerce-marketplace-order management platform VTEX launching their IPO and immediately surging to a $4.6B value. The Softbank-backed company has seen rapid growth amidst expansion into new markets, continual investment into its platform, and the maturation of it's partner ecosystem. VTEX is exactly the type of business discussed at the MIT PLatform Strategy Summit. The event's 9th annual recurrence was a virtual affair that saw many...

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