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Welcome to the 60th edition of the "Ecommerce & Marketplaces" weekly newsletter. With almost 80% of Americans regularly purchasing on marketplaces, it's no wonder that sites enabling third-party vendors are gaining value at double the pace of traditional e-commerce businesses. But what makes this digital commerce model so appealing to consumers, investors, and site operators alike? Why is this platform-style business model gaining such traction? Join hosts Peter Evans, co-chair of the MIT Platform Strategy...

Welcome to the 59th edition of our weekly newsletter. We kick off this edition with a story from the Search Engine Journal. In the wake of Apple providing users with the option to limit cross-platform tracking, Tik Tok has been seeking new ways to target advertising. This consists of a plan to include more contextual targeting and expand its live shopping functionality. In other news, influencer marketing platform Aspire has launched a new "reverse influencer...

Welcome to the 58th edition of our weekly newsletter. It's raining roadshows for McFadyen Digital, and our first story covers EnvisionB2B. Premiering on June 8-10, EnvisionB2B is a new in-person conference and exhibition connecting e-commerce professionals and expert researchers with B2B professionals that need help building a super-charged digital B2B strategy. The event provides a platform to help manufacturers, distributors, wholesalers, and more compete in an industry where buyers look at speed and differentiated purchasing...

The recurring theme of the EnvisionB2B show was the consumerization of the B2B buying experience. Grainger CEO DG Macphearson discussed the importance of reducing the amount of time a customer spends seeking the right products, Rob Birse of Kellogg’s spoke about building a better buyer experience, and MSC Industrial Supply’s Mark Pickett said that today’s B2B buyer expects a personalized consumer-like experience, even when shopping for business purposes. The opening keynote from Mr. Macphearson established this...

B2B marketplaces are showing explosive growth, and that's what our first story from Retail Touchpoints covers. It talks about the evolution of B2B marketplaces and how it is changing vendor sourcing—authored by Ryan Lee, Founder and CEO of multi-vendor marketplace enablement platform Nautical Commerce; it's an insightful read. VentureBeat has a take on how marketplaces will continue to drive new experiences. It emphasizes how social + marketplaces are creating new experiences and driving the growth...

The marketplace juggernaut doesn't show any signs of a slowdown. In our first story, Digital Commerce 360 reports better-than-expected sales from two of the giants of China's booming marketplace industry. The marketplace model of China's most prominent businesses has found ways to wade through strict COVID-19 restrictions in key cities. It is good news in light of the gloom that had beset the industry due to COVID-19 lockdowns. There is now hope for better consumption...

Marketplace performance management is knowing which metrics are key to success and which levers to pull in order to grow those metrics. Many of the traditional Ecommerce metrics do matter to a marketplace operator, but the seller community adds an entirely different dimension that requires quantification and continual adjustment. Interest in Marketplaces is high because marketplaces have shown explosive growth compared to traditional ecommerce models—according to the NYU Stern School of Business, Marketplaces are three...

It's been a busy month at McFadyen with many roadshows lined up. We kick this week off with the round-up from the most significant marketplace platform-focussed conference on the planet - Platform Pioneer 2022 By Mirakl. McFadyen Digital was a proud Platinum sponsor this year along with Adobe, Deloitte Digital, SAP, and other industry leaders. McFadyen had a considerable presence at the show with an 8-member team in attendance and leading/sponsoring two networking roundtable sessions....

Research shows that marketplaces are growing at twice the rate of overall ecommerce, which was a big topic of conversation at this year's Platform Pioneer Summit by Mirakl. Every year, Mirakl hosts a pair Summit events, one in Paris, one in Boston, designed to bring together this community of marketplace operators, aspiring marketplace operators, partners, and industry experts to share knowledge and experiences amidst the desire to see this rising marketplace tide raise all proverbial...

Introduction The last two years have seen continued growth and success of the marketplace powered by innovation and digital transformation turbocharged by the Covid 19 pandemic. Overall spending on digital initiatives has gone up significantly. Marketplaces are also seeing a lot of investor activity. Marketplaces are growing at a quicker pace than pure 1st party eCommerce both across B2C as well as B2B. For B2C, the marketplace model provides broader assortments, lower prices, and free/ expedited...

Our first story in this edition is from DC 360; marketplaces are growing very dominant in the B2B space. Oliver Siodmak of Deloitte Digital and Angela Troccoli of Mirakl provides steps that help both sellers and marketplace operator leverage the opportunity. Sellers and operators should start creating their marketplace strategy if they haven't already. You can also learn more about best practices through the book Marketplace Best Practices. An exciting poll result published by Ipsos...

We kick off this week's edition with a story from Forbes on Niche Marketplaces. Also called vertical marketplaces, they are the way forward. The key lesson for entrepreneurs going up against the might of Walmart and Amazon is to think small and focus on creating unique consumer experiences. All the booming vertical marketplace are thriving by having curated a highly specific catalog around a unique service proposition and a unique group of consumers. That's the...