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Episode 22 – Vom Großhandel zur digitalen Plattform: So schafft Elektromaterial den Wandel

Herzlich Willkommen zur nächsten Episode von “Platform Disco”! Heute begrüßen wir Pascal Willi, Leiter Digital & Marketing bei Elektro-Material AG.

Das Schweizer Großhandelsunternehmen für Elektroinstallationsmaterial betreibt eine eigene E-Commerce-Plattform und setzt auf digitale Innovationen, um den Kundenservice zu optimieren.

WORUM GEHT ES IN DER EPISODE?

In der Episode sprechen wir über die Digitalisierung des B2B-Handels. Die Elektromaterial AG setzt auf moderne Technologien wie KI-gestützte Chatbots, personalisierte Konfiguratoren und eine effiziente Logistik, um Kunden schnell und zuverlässig zu bedienen. Auch die Bedeutung von UX und Kundenfokus wird hervorgehoben – statt auf aggressive Preiskämpfe setzt das Unternehmen auf ein starkes Gesamtpaket aus Service, Beratung und schneller Lieferung.

Neben Technologie spricht Pascal auch über die Rolle des Menschen in der digitalen Transformation und betont, dass KI nicht dazu da ist, Mitarbeiter zu ersetzen, sondern sie in ihrer Arbeit zu unterstützen. Er erzählt von der unternehmensweiten AI-Taskforce, die neue Einsatzmöglichkeiten für Künstliche Intelligenz erforscht und erfolgreich umsetzt.

Zum Abschluss gibt Pascal spannende Einblicke in die Unternehmenskultur der Elektromaterial AG. Er betont, wie wichtig ein motiviertes Team und schnelle Entscheidungswege für den Erfolg eines digitalen Unternehmens sind. Besonders hervor hebt er die Offenheit für neue Technologien und die Bereitschaft, kontinuierlich zu lernen und sich weiterzuentwickeln. 

Alle Links zu und Pascal und Elektro Material:

Pascal: https://www.linkedin.com/in/pascal-willi/

Elektro: https://www.elektro-material.ch/de/cms/home

Alle Links zu David, Paul und McFadyen Digital:

David: https://www.linkedin.com/in/daviddetjen/

Paul: https://www.linkedin.com/in/paul-krauss-ba89605b/

McFadyen Digital: https://mcfadyen.com
Podcast produced by: https://www.lehnertmedia.de

About the Podcast

Gain firsthand insights into the challenges and triumphs experienced by top executives, providing you with the knowledge and inspiration to effectively design, build, and expand your marketplace initiatives.  

Platform Disco has episodes in English and German with new releases dropping 7 AM CEST every Wednesday. To learn more, explore the individual episode listings below.

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Meet the Hosts

Alex Pesjak

VP, EMEA

Alex is a seasoned platform professional who is passionate about creating value in ecosystems and platforms. With a deep understanding of strategy, transformation, and innovation, he is driven by the vision of a thriving Ecosystem Economy across Europe and beyond. Pesjak specializes in aligning purpose, ambition, and circularity to create strategic frameworks that drive success. He is skilled in transforming legacy businesses while simultaneously leading ecosystems through agile and dual operating models.

Alex has a 20 year Brand and Innovation Background in Coca-Cola and Kraft Foods while working as a consultant for the last 12 years in the fields above. With a passion for creating value for all stakeholders, he is dedicated to driving the transformation to networked business models and organizations. Alex currently serves as McFadyen Digital’s VP, EMEA as a leader in their Strategic Advisory practice.

David Detjen

Sales Director

David is a digital professional with over 15 years in e-commerce as well as on the operator and partner sides of the equation in a variety of roles. This experience, both operating a platform in the form of an online marketplace, and serving in more of a consultative role, provides David with a unique perspective, able to “walk in the shoes” of far more than most while providing solutions.

Prior to joining McFadyen Digital, David honed his skills at the likes of Siemens, Arvatis, Mindcurv (Accenture Song), and Eccelerate, helping clients to transform their digital commerce capabilities. With McFadyen Digital, David continues this work leveraging the advantages of composable MACH approach to technology while utilizing the latest platform business models to provide scalable growth to his clients.

Peter C. Evans

Chief Strategy Officer

Before becoming the Chief Strategy Officer at McFadyen Digital, Peter Evans was a Managing Partner at the Platform Strategy Institute, a consultancy dedicated to management strategy and application of platform business models across a wide range of sectors. Dr. Evans has over 20 years of experience leading teams in identifying, framing, assessing, and communicating high-priority marketplace trends and disruptions that support business planning and investment prioritization.

Peter received his master’s degree and Ph.D. degree from the Massachusetts Institute of Technology and is a lifetime member of the Council on Foreign Relations and an International Academy of Management Fellow. He is also the co-chair of the MIT Platform Strategy Summit and the Founder of MusicTech Connect in Atlanta.

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