Enable B2B Commerce Without Compromising Complexity
B2B Commerce is Not “B2C With a Login.”
It is a fundamentally different buying motion, one that blends self-service, sales-assisted workflows, and deep operational integration. McFadyen builds B2B commerce ecosystems that scale across customers, channels, and regions without forcing a tradeoff between buyer simplicity and business complexity.
Enterprise-grade complexity with buyer-grade simplicity.
Start With a Proven Foundation
SmartLaunch is McFadyen's accelerator for B2B commerce. Pre-built integrations, account-based pricing scaffolding, and composable architecture patterns give your implementation a head start, compressing time to value without sacrificing flexibility or scale.
B2B Commerce Is Complex Because Your Business Is
B2B commerce is not complicated because organizations want it that way. It is complicated because the business actually is that way. Contract pricing varies by account. Approval hierarchies span multiple levels. Punchout and EDI are table stakes for enterprise buyers. CPQ workflows are part of every major deal. Credit terms differ by customer segment. Catalogs run into the hundreds of thousands of SKUs.
The mistake most digital commerce implementations make is treating that complexity as a problem to eliminate. The result is a digital channel that handles low-value orders reasonably well and gets routed around the moment a real buyer shows up with a real order.
McFadyen Digital does not paper over B2B complexity. We digitize it accurately, so buyers can self-serve and reps can focus on the deals that actually need them.
Our B2B Commerce Enablement Approach
Designed for How B2B Buyers Actually Buy
B2B buying does not follow a single path. Buyers move between self-service and rep-assisted workflows depending on order complexity, account relationship, and contract status. Our enablement model is designed to meet buyers where they actually are and make every motion more efficient.
Account-Based Pricing & Contract Enforcement
Customer-specific price books enforced at the platform layer, not managed through workarounds or rep overrides
Tiered pricing, cost-plus, and list-less pricing models
Credit terms and payment rules by customer segment
Contract pricing that varies by account, region, or relationship tier
Shared payment accounts and multi-currency support
CPQ & Quote Management
Configure, Price, Quote integration — Salesforce CPQ, Epicor CPQ, Oracle CPQ
Digital quote generation and multi-level approval routing
CPQ-to-order workflow automation
Parallel RFQ/RFP management with bid comparison and award automation
AI-assisted quote generation and pricing validation
Procurement Integration
Punchout (OCI/cXML) for ERP-driven buying — Ariba, Coupa, SAP SRM, Jaggaer
EDI order acceptance and processing
Real-time order status and confirmation
Source-to-pay procurement platform integration
Invoice reconciliation and AP workflow connectivity
Buyer Organization & Access Management
Multi-level buyer org hierarchy configuration
Multiple customer admins with role-based permissions
Cost centers, spending limits per role, user, or department
Supplier policy enforcement including country of origin, supplier diversity, and compliance requirements
Tax exemption certificate management (Avalara, Vertex, Sovos integration)
Workflows & Approvals
Multi-step, role-based approval hierarchies for POs and quotes
Budget and spend limit enforcement with automatic escalation
Exception routing and override paths
Recurring orders and scheduled replenishment workflows
Multiple saved carts and shared shopping lists
Ordering & Fulfillment Operations
Quick-order, purchasing lists, and saved order templates
Order splitting and multi-ship-to address management
Freight and LTL shipping carrier integration (FedEx, UPS, carrier APIs)
Delivery scheduling and customer-specified carrier selection
Multi-warehouse inventory and fulfillment optimization
Systems Integration
ERP integration — SAP, Oracle, NetSuite, Epicor, Infor, Microsoft Dynamics
OMS/WMS/DOM integration — Manhattan, Blue Yonder, Fluent Commerce
DAM integration for MSDS, CAD files, and technical guides (Bynder, Canto)
PIM and MDM implementation — Akeneo, Salsify, inRiver
Returns and reverse logistics workflow integration
Buyer Portal UX
Purpose-designed buyer portals for complex B2B accounts
Account hierarchy views with contract-aware catalog display
Self-service configurator UX for complex product selection
Role-appropriate self-service flows — reduce rep dependency without losing sales
Mobile-first buying experience for field and branch buyers
Upstream Advisory
B2B Commerce Strategy
Buyer journey mapping across self-service, rep-assisted, and procurement-integrated buying motions
Digital channel strategy that defines what belongs online, what stays rep-assisted, and how each motion connects to the other
CPQ and pricing logic documented before the build starts, including rules, exceptions, and escalation paths
ERP integration sequenced to protect your systems of record at every milestone
Commerce operating model design covering roles, ownership, and governance so the platform has a clear owner after launch
Our Strategic Partners
Complex B2B Commerce Requires The Right Technology Partner
Where AI Fits In B2B Commerce
Intelligence That Accelerates the Sale Without Replacing the Rep
The best B2B AI implementations free human judgment for the decisions that actually require it. Routine tasks get automated. Complex deals get more rep attention, not less.
- VMI and vendor-managed inventory, supported by AI-assisted replenishment signals for vending machine and on-site inventory programs
Sales reps and CSRs work from a single AI-informed interface showing contract-aware pricing, order history, next-best-action recommendations, and quote assist. Self-service handles routine transactions. Reps focus on the orders that need them.
Client Success
Proven Across Complex B2B Environments
Zebra Technologies
Zebra needed a B2B commerce platform capable of supporting complex account hierarchies, contract pricing across thousands of enterprise customers, and global ERP integration, all without disrupting the sales rep relationships that drive their highest-value deals.
- Account-based pricing enforced across all digital channels
- Multi-level approval workflows integrated with SAP
- Rep-assisted selling interface deployed globally
Self-service adoption increased without displacing high-value rep activity
GFI
GFI needed a digital commerce platform that could handle the full operational reality of industrial distribution: large catalogs, tiered pricing by customer, procurement system integration, and branch-level fulfillment coordination across locations.
- Large SKU catalog with customer-specific pricing and entitlement
- Punchout and EDI integration for enterprise procurement buyers
- Multi-warehouse inventory and fulfillment optimization
Branch counter operations connected to the digital channel
Built for the Complexity That B2C Platforms Can't Handle
Distributors & Wholesalers
Manufacturers Selling Direct or Hybrid
Enterprises with Complex Procurement Integration
