General

It is the policy of McFadyen Digital that data, such as your name, mailing address and email address, or telephone number is private and confidential. Since your privacy is important to us, McFadyen Digital maintains a website Privacy Policy to protect your information. We do not collect, use, or disclose your information for any purpose other than those identified below, except with your consent or as required by law.

For EU citizens, McFadyen Digital guarantees that we comply to the European privacy legislation, the General Data Protection Regulation (GDPR) by applying appropriate technical and organizational measures to secure data and by enabling you to execute your privacy rights such as the Right to Access, the Right to Change/Rectify, the Right to be Forgotten, the Right to restriction of Processing, the Right to object to Data Processing and the Right to object to automated decision-making and profiling.

The information we collect:

Cookies & Similar Technologies

Cookies are small text files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie. This data often consists of a string of numbers and letters that uniquely identifies your computer, but it can contain other information as well. Some cookies are placed by third parties acting on our behalf. We use cookies and similar technologies to store and honor your preferences and settings, enable you to sign-in, provide interest-based advertising, improve security, analyze how our content performs, and fulfill other legitimate purposes described below. Our website also contain beacons or other similar technologies as described below.

Our Use of Cookies and Similar Technologies

McFadyen Digital uses cookies and similar technologies for several purposes, depending on the context, including:

  • Storing Information you Provide to a Website. We use cookies to remember information you shared, making future interactions with our web properties more convenient and personalized to your interests.
  • Interest-Based Advertising. McFadyen Digital uses cookies to collect data about your online activity and identify your interests so that we can provide advertising that is most relevant to you.
  • Social Media. Some of our web properties include social media cookies, including those that enable users who are logged in to the social media service to share content via that service.
  • Performance. McFadyen Digital uses cookies to understand and improve how our web content performs, including our primary mcfadyen.com domain and related sub-domains and content properties.
  • Analytics. We use first- and third-party cookies and other identifiers to gather usage and performance data.

Third parties can also set cookies when you visit McFadyen Digital websites. For example:

  • Companies we hire to provide services on our behalf, such as site analytics, place cookies when you visit our sites. See opt-out links below.
  • Companies that deliver content, such as videos or news, place cookies on their own. These companies use the data they process in accordance with their privacy policies, which may enable these companies to collect and combine information about your activities across websites, apps, or online services.

How to Control Cookies

Most web browsers automatically accept cookies but provide controls that allow you to block or delete them. Please refer to your browser’s privacy or help documentation to find Instructions for blocking or deleting cookies in other browsers.

Our Use of Web Analytics Services

McFadyen Digital’s website uses technologies from third-party analytics providers (i.e.;Google Analytics, Pardot), which help us compile aggregated statistics about the effectiveness of our marketing campaigns, online content, and other digital operations. These technologies enable the analytics providers to set or read their own cookies or other identifiers on your device, through which they can collect information about your online activities across applications, websites or other properties. However, we prohibit these analytics providers from using technologies on our web properties which would expose your personally identifiable information (such as your name or email address). You can learn more or – in some cases – opt out of data collection/use by some of these providers via the following URLs:

  • Google Analytics: http://tools.google.com/dlpage/gaoptout
  • Twitter: https://help.twitter.com/en/rules-and-policies/twitter-cookies
  • Facebook: https://www.facebook.com/help/568137493302217
  • LinkedIn: https://www.linkedin.com/legal/cookie-policy
  • Google AdWords: https://policies.google.com/technologies/ads
  • Pardot: https://www.pardot.com/legal/permission-based-marketing-policy/

Site activity data

Every time a visitor comes to a McFadyen Digital web property, the web servers collect and log certain information. These logs are kept for a reasonable period of time. These logs include, but are not restricted to, your device’s TCP/IP address, your username (if applicable), date, time, and files accessed. These logs are used solely for performance, usability, site administration, security reviews, and to help improve the experience of visitors to our site. They are not sold or shared in any way to third-party organizations.

Advertising

Advertising allows us to provide, support, and improve some of our services. McFadyen Digital does not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files to target ads to you. We use other data, detailed below, for advertising on our properties and on third-party properties. For example:

  • We may share data we collect with third parties, such as Salesforce (Pardot), Google Analytics, LinkedIn, or Facebook (see below), so that the ads you see in other sites and apps serviced by these partners are more relevant and valuable to you.

The ads that you see may be selected based on data we process about you, such as your interests and favorites, your location, or the content you view.

The ads that you see may also be selected based on other information learned about you over time using demographic data, location data, search queries, interests and favorites, usage data from our sites, as well as the sites and apps of our advertisers and partners. We refer to these ads as “interest-based advertising” in this statement.

Personal information

Personal information, such as your name, postal and email address, or telephone number is collected only when you voluntarily provide it. Such information is received when you send an email through the site or make some other specific contact, such as completing an online form or utilizing the “refer a colleague” feature. The information you provide to McFadyen Digital is used only to respond to a request for information. If you use the “refer a colleague” feature, your information is only used to transmit your message to the recipient(s) you specified. Your information will not be sold or rented to any third parties.

Information we collect, other than described above, may be used by McFadyen Digital to provide service to you, to advertise or market our business, promotions, or services, keep and maintain accounts, keep records of transactions, and for financial management of our business. Thus, for instance, if you provide us with your email address, we may send you emails (which you may unsubscribe from) informing you about McFadyen Digital services, offers and partnerships. See the Section titled “Email Communications” below, for more information about how and why we may email you.

Your Information may be transferred to persons within the European Union or to persons within countries outside the EU whose legislation may or may not ensure an adequate level of protection. We shall endeavor to comply with the laws of the country from which your Information was transferred if we consider the laws of the country to which Your Information was transferred as not ensuring an adequate level of protection.

E-mail communications:

We may:

  • Send out emails with information regarding McFadyen Digital or our partners including promotions and events.
  • Receive a confirmation when you open an e-mail from McFadyen Digital and use this information to help us customize the emails we send to you and enhance their relevance to you.
  • Use your email address to send you information regarding McFadyen Digital, our services and our partners and partnerships, if you complete the request form on the Site for additional information about the Service.

You may opt out of all marketing and corporate communications by sending an email to marketing@mcfadyen.com or by unsubscribing through the unsubscribe link in any email we send you.

We may use third party service providers to assist us in any of the above email and marketing functions, but when we do so, we require those providers to enter into legally binding confidentiality and nondisclosure agreements.

Information from other sources:

In order to enhance our ability to provide relevant marketing, offers and services to you, we may obtain information about you from third-party sources and add it to our account information.

Information that you share on our site:

Our site may provide you with opportunities to post comments and identifying information, such as to our Blog. When you post to the blog, this information may appear in public ways, such as through search engines or other publicly available platforms and may be “crawled” or searched by third parties. Please do not post any information that you are not comfortable revealing to the public at large.

Unsubscribing / Opting out:

McFadyen Digital respects your privacy and has no desire to contact you if do not find value in our communications. If, for any reason, you wish to stop receiving messages from McFadyen Digital, please send an email to marketing@mcfadyen.com with a subject line of “Unsubscribe”, including any other details that will help us fulfill your request. You may also click on the “unsubscribe” link at the footer of any email you receive from McFadyen Digital.

Will McFadyen Digital share any of the information it receives?

Our customer’s information is a core part of our business. We neither rent nor sell your information to any third party. We share your information only with entities that are controlled by or under common control of McFadyen Digital.

Notification of other disclosures:

Except as set forth above, you will be notified when your information may be shared with third parties.

Transfer of information:

Your information may be transferred among the divisions within McFadyen Digital for the purpose of conducting our operations and offering our services.

Is information about me secure?

All customer information collected and stored by McFadyen Digital is maintained in secure corporate data centers and/or otherwise subject to best practices access protection. Only employees who need customer information to perform a specific job (for example, a customer service representative) are granted access to it.

How can I correct or remove information about me?

If you feel that any information about you that has been collected and stored by McFadyen Digital might be incorrect, or you would like us to remove you from our systems, please notify us at marketing@mcfadyen.com so that we may correct or delete the information.

Policy revisions:

Any changes to McFadyen Digital’s Privacy Policy will be communicated via mcfadyen.com.