Envision B2B 2022

LET'S CELEBRATE BEING BACK TOGETHER BY EATING, DRINKING, AND NETWORKING WITH LIVE MUSIC AND STUNNING SUNSET VIEWS OF CHICAGO.

Join Algolia, Balance, commercetools, and McFadyen Digital for a B2B social networking event at the stunning VU Rooftop the evening of Thursday, June 9th. In celebration of the EnvisionB2B show, your sponsors have created a first-class social experience at the famed VU Rooftop, just steps from McCormick Place.

B2B ecommerce is a $1.4 trillion market with big opportunity for organizations of any size—even companies thinking about or just getting into the game. But to win against the competition, ecommerce newcomers and those with only limited experience need to get all aspects of their digital strategy and execution right from the start. From forming and executing a comprehensive ecommerce strategy to technology, website design, customer service, marketing and logistics/delivery, this track and its content will help newbies to get ecommerce right the first time, every time.

Online B2B marketplaces featuring many sellers are growing rapidly and provide big opportunities for increasing revenue and attracting new customers. But which products should you sell via marketplaces versus keeping exclusive to your own site? What kind of content can you provide on major marketplaces that can attract buyers, without joining the race to the bottom on price? As they rule more of B2B ecommerce, marketplaces present rewarding opportunities for the savvy seller.

As distributors and manufacturers both seek to serve end customers while also dealing with channel conflict, one effective way to work together is for distributors to sell on manufacturers' marketplace sites. This session will show how distributors can differentiate themselves and bring value to a manufacturer’s marketplace by offering products and services that appeal to targeted customers.

Author, Analyst, CEO, and true renaissance man, Tom is at the show to network, attend sessions, and to speak with our clients, partners, and other commerce professionals about the marketplace model and the platform economy. Ask him for an autographed copy of Marketplace Best Practices and he'll be happy to oblige.

A modern marketer, tech nerd, and long-time commerce pro, Tom is prone to geek-out over marketing tech or marketplace platforms. He's also a huge Philly sports fan, so don't take any booing personally.

Adam loves talking commerce and had gotten a bit punchy with a case of cabin fever (haven't we all) over the past two+ years. He's excited to be back at another in-person event and is looking forward to hearing about marketplace success and challenges. Hit him up for a coffee and a conversation.

Even though Barrett is an outdoor enthusiast, he's looking forward to some good old fashioned face-to-face networking. He's been in the marketplace game for a minute now with ChannelAdvisor and McFadyen Digital, and is at Shoptalk to meet with partners, customers, and ecommerce operators looking to launch a marketplace.

Jeremy is a new member of the McFadyen team and we're happy to have him. An experienced digital commerce guru, Jeremy is at Mirakl Summit to connect with digital commerce operators looking to take the next step in their evolution.

Wesley helps new clients discover their place along the marketplace journey. With experience from ChannelAdvisor and as a former digital commerce merchant, Wesley knows a thing or two about the marketplace space.