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Envision B2B 2022

JUNE 8-10 | CHICAGO, IL | BOOTH #203

McFadyen Digital at Envision B2B 2022

Let's Talk About Platforming the B2B Commerce Model...

McFadyen Digital is proud to be exhibiting, speaking, sponsoring, and attending Envision B2B 2022. It's great to be back in-person and we're excited to talk about how the marketplace model of platforming your business is adding demonstrable value to manufacturers, distributors, and CPG brands.

Our booth is on the exhibition show floor #203 where we have marketplace experts on-hand to talk about strategy, technology, go-live, performance management, and more. Be sure to check out a demo of our new Marketplace Performance Management dashboard and ask about our acceleration tool, The Marketplace Connector. More details on the McFadyen-involved sessions can be found below.

On the fun front, we're hosting B2B Social @ VU Rooftop, a social event featuring craft cocktails, live acoustic music, and stunning sunset views of Chicago. See more details below about how you can register to lock in your invitation.

So stop by booth #203 to say hi and be sure to request a free copy of of the Marketplace Best Practices book, an Amazon Best Seller. If you'd like to set aside some specific time to chat, please submit the ``Meeting Request`` form and we'll be happy to get something on the calendar.


B2B Social at VU Rooftop


Join Algolia, Balance, commercetools, and McFadyen Digital for a B2B social networking event at the stunning VU Rooftop the evening of Thursday, June 9th. In celebration of the EnvisionB2B show, your sponsors have created a first-class social experience at the famed VU Rooftop, just steps from McCormick Place.

Request an Invitation
VU Rooftop at Night

McFadyen-Involved Sessions

Winning the Ecommerce Race Right from the Gate

Thu Jun 09, 1:00 PM – 1:30 PM CDT (30 min.)

B2B ecommerce is a $1.4 trillion market with big opportunity for organizations of any size—even companies thinking about or just getting into the game. But to win against the competition, ecommerce newcomers and those with only limited experience need to get all aspects of their digital strategy and execution right from the start. From forming and executing a comprehensive ecommerce strategy to technology, website design, customer service, marketing and logistics/delivery, this track and its content will help newbies to get ecommerce right the first time, every time.

How to Win Sales On Marketplaces Without Slashing Prices

Fri Jun 10, 1:00 PM – 1:30 PM CDT (30 min.)

Online B2B marketplaces featuring many sellers are growing rapidly and provide big opportunities for increasing revenue and attracting new customers. But which products should you sell via marketplaces versus keeping exclusive to your own site? What kind of content can you provide on major marketplaces that can attract buyers, without joining the race to the bottom on price? As they rule more of B2B ecommerce, marketplaces present rewarding opportunities for the savvy seller.

Distributors Step Out

Fri Jun 10, 2:30 PM – 3:00 PM CDT (30 min.)

As distributors and manufacturers both seek to serve end customers while also dealing with channel conflict, one effective way to work together is for distributors to sell on manufacturers' marketplace sites. This session will show how distributors can differentiate themselves and bring value to a manufacturer’s marketplace by offering products and services that appeal to targeted customers.

Meet the McFadyen EnvisionB2B Team

Tom McFadyen

Tom McFadyen, CEO & Author

Author, Analyst, CEO, and true renaissance man, Tom is at the show to network, attend sessions, and to speak with our clients, partners, and other commerce professionals about the marketplace model and the platform economy. Ask him for an autographed copy of Marketplace Best Practices and he'll be happy to oblige.

Tom Gaydos Headshot

Thomas Gaydos, CMO & Marketing Practice Lead

A modern marketer, tech nerd, and long-time commerce pro, Tom is prone to geek-out over marketing tech or marketplace platforms. He's also a huge Philly sports fan, so don't take any booing personally.

Adam Thibodeaux

Adam Thibodeaux, SVP, Sales

Adam loves talking commerce and had gotten a bit punchy with a case of cabin fever (haven't we all) over the past two+ years. He's excited to be back at another in-person event and is looking forward to hearing about marketplace success and challenges. Hit him up for a coffee and a conversation.

Barrett Powell

Barrett Powell, Sales Director

Even though Barrett is an outdoor enthusiast, he's looking forward to some good old fashioned face-to-face networking. He's been in the marketplace game for a minute now with ChannelAdvisor and McFadyen Digital, and is at Shoptalk to meet with partners, customers, and ecommerce operators looking to launch a marketplace.

Jeremey Blanford

Jeremy Blanford, Sales Director

Jeremy is a new member of the McFadyen team and we're happy to have him. An experienced digital commerce guru, Jeremy is at Mirakl Summit to connect with digital commerce operators looking to take the next step in their evolution.

Wesley Hodges

Wesley Hodges, Business Development Representative

Wesley helps new clients discover their place along the marketplace journey. With experience from ChannelAdvisor and as a former digital commerce merchant, Wesley knows a thing or two about the marketplace space.

Related Content

Marketplace Best Practices Book
Marketplace Best

A 477 page reference guide to launching and operating an online marketplace

Marketplace Suite
Spot Report

Industry-first comparison report of the top marketplace platform vendors

Marketplace Maturity Model Guide
Marketplace Maturity
Model Guide

A well-defined framework to evolve from traditional ecommerce to the marketplace model

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