Real-World E-commerce Insights for Digital Growth

Explore fresh ideas, practical strategies, and expert tips tailored for manufacturers and distributors looking to simplify the complex and stay ahead.
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Article

Your Buyers Are Everywhere. You Can See Almost None of It.

The Chaos of the Journey The modern B2B customer journey has dissolved into highly fragmented chaos. As highlighted in a recent Adobe report, the average...
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06 Mar 2026
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Adobe LLM Optimizer (Brand Visibility): A B2B GEO Guide

The way buyers discover products and suppliers is fundamentally changing. Instead of clicking through search results, they’re increasingly asking AI assistants direct questions and getting
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25 Feb 2026
nrf 2026
News

The 12-Month Countdown: Why B2B is the Next Frontier for Agentic

There was a palpable tension at NRF this year. We’ve clearly moved past the ‘chatbot experiment’ phase into real Agentic Commerce—systems that don’t just answer
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19 Jan 2026
AI Bet Practices for Commerce Book
News

McFadyen Digital Launches New Book AI Best Practices for Commerce 

Book organizes 125+ real‑world use cases across the commerce value stream with an adoption playbook and technology primer  VIENNA, VA — January 12, 2026 — McFadyen Digital
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12 Jan 2026
McFadyen + Marketplacer
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From Sales Channel to Innovation Lab: A Conversation with Marketplacer and McFadyen Digital

The Future of B2B Commerce: A Conversation with Mirakl and McFadyen Digital
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07 Jan 2026
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The Future of B2B Commerce: A Conversation with Mirakl and McFadyen Digital

The Future of B2B Commerce: A Conversation with Mirakl and McFadyen Digital
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25 Nov 2025
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Today’s B2B Buying Maze: Why Complexity Is Your Biggest Risk 

B2B buying has become a high-stakes maze: more channels, more people, and more information to reconcile. Buyers jump across websites, chat, video calls, and in-person
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10 Nov 2025
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The New Rules of B2B Commerce: Why Distributors Can’t Afford to Delay Digital Modernization

SmartLaunch delivers pre-configured B2B capabilities for faster onboarding, unified data, and scalable commerce experiences.
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09 Oct 2025
SmartLaunch for BigCommerce
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McFadyen Digital and Commerce Launch “SmartLaunch” Accelerator for BigCommerce B2B Edition

SmartLaunch delivers pre-configured B2B capabilities for faster onboarding, unified data, and scalable commerce experiences.
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25 Sep 2025
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News

McFadyen Digital Included in The Commerce Services Landscape, Q3 2025 Report

Vienna, September 15, 2025 — McFadyen Digital, a global commerce systems integrator, today announced that it is included in The Commerce Services Landscape, Q3 2025,
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15 Sep 2025
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