Real-World E-commerce Insights for Digital Growth

Explore fresh ideas, practical strategies, and expert tips tailored for manufacturers and distributors looking to simplify the complex and stay ahead.
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Article

How to Win the Loyalty of Today’s Contractors in a Click

When it comes to ordering plumbing parts, Eddie Heil doesn’t mince words. As the owner of Heil Plumbing, he oversees the constant churn of keeping...
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17 Apr 2025
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Article

The B2B Ecommerce Personalization Checklist for 2025: Keys to Engaging the Modern Buyer

Download this actionable ecommerce personalization checklist perfect for 2025 planning. Personalization is a cost-effective way to maximize conversions and customer satisfaction, so be sure to
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06 Apr 2025
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Podcast Episodes

Episode 22 – Vom Großhandel zur digitalen Plattform: So schafft Elektromaterial den Wandel

Herzlich Willkommen zur nächsten Episode von “Platform Disco”! Heute begrüßen wir Pascal Willi, Leiter Digital & Marketing bei Elektro-Material AG. Das Schweizer Großhandelsunternehmen für Elektroinstallationsmaterial
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03 Apr 2025
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Article

Winning Against Pure-Play Online Distributors

How traditional wholesaler distributors can leverage unique advantages while rapidly transforming their digital commerce capabilities to combat the rising threat of online-only pure play distributors.
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02 Apr 2025
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Article

Making the Right B2B Ecommerce Platform Decision: Evaluating a Re-Platform

The B2B ecommerce market is expanding at an unprecedented rate, with global sales expected to reach $20.9 trillion by 2027, up from $14.9 trillion in
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28 Mar 2025
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Article

How a Generational Shift is Changing B2B Ecommerce

The landscape of B2B ecommerce is undergoing a profound transformation due to a generational shift in B2B decision-making power. With the retirement of the Baby
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08 Feb 2025
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Podcast Episodes

Episode 21 – Plattform-Insights: Wie North Data Unternehmen Transparenz und Kontrolle gibt

Herzlich Willkommen zur nächsten Episode von “Platform Disco”! Heute begrüßen wir Natascha Priemel, Sales Director von North Data. North Data ist eine SaaS-Plattform (Software as
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22 Jan 2025
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Events

Recap of NRF 2025: Retail’s Big Show

Download this actionable ecommerce personalization checklist perfect for 2025 planning. Personalization is a cost-effective way to maximize conversions and customer satisfaction, so be sure to
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21 Jan 2025
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News

McFadyen Digital Celebrates Consecutive Recognition On The Inc. 5000 List

McFadyen Digital, the leading B2B ecommerce consultancy, proudly announces its inclusion in the 2024 Inc. 5000 list of the fastest-growing private companies in America. This
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20 Jan 2025
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Podcast Episodes

Episode 20 – From Retail to B2B: The Journey of Mirakl and the Future of Digital Commerce

Welcome to the next episode of Platform Disco! Today, our guest is Dickel Sooriah, Global VP B2B offer of Mirakl. Mirakl, founded in 2012, initially
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18 Dec 2024
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