Real-World E-commerce Insights for Digital Growth

Explore fresh ideas, practical strategies, and expert tips tailored for manufacturers and distributors looking to simplify the complex and stay ahead.
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Article

Brand Visibility in the Age of AI: What It Is, Why It Matters, and How to Optimize for Discovery

TL;DR: AI brand visibility is how often, how accurately and how favorably AI tools such as ChatGPT, Perplexity, Microsoft Copilot and Google AI Overviews mention,...
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01 Nov 2026
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Article

Decision Latency: How Commerce Teams Turn Databricks Data Into Decisions

How commerce teams close decision latency with governed data and explainable models on Databricks. TL;DR: A dashboard can tell you sales fell 12%. It can
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22 Oct 2026
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Events

Databricks Unity Gateway: Key Takeaways from Data + AI World Tour Dallas

You can’t govern what you can’t see: what we saw at the Databricks Data + AI World Tour in Dallas The short version: Databricks’ Unity Gateway
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22 Oct 2026
Retail Club AI Festival 2026
Article

Five Lessons From RetailClub AI Festival for Distributors Getting Ready for AI Buyers

RetailClub AI 2026 recap: what Walmart, Target, Amazon and others said about AI agents and product data, and what B2B distributors should do next.
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30 Sep 2026
Product catalog on a desk
Article

Your Storefront Can Take the Order. It Cannot Help the Customer Decide What to Order.

37 of North America’s largest distributors, scored on AI in the buying experience. Where the gap sits, why it exists, and the first move that
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30 Sep 2026
B2B Customer Hierarchy
Article

B2B Customer Hierarchy: Why One Customer Is Never One Record

Entity resolution can match your customer records. It cannot decide whether a subsidiary’s orders count toward the parent. Four checks to run first.
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24 Sep 2026
man at a computer
Article

When a Full Migration Isn’t Feasible Yet, Adobe Commerce Optimizer Still Moves You Forward

Adobe Commerce 2.4.6 is out of standard support, and a full move to Adobe Commerce as a Cloud Service is not always in this year’s
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14 Sep 2026
empty shelves of a warehouse
Article

B2B Agentic Commerce in 2026: What Actually Works, in Four Tiers

Four agent protocols, six commerce platforms, four readiness tiers. What B2B sellers can deploy today, and why contract pricing is still the blocker.
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03 Sep 2026
Tools and parts on a shelf
Article

Punchout Puts You Where Your Largest Customers Already Buy

Punchout for distributors is not a platform feature and not a one-time buy. What it actually requires on your side, and what to ask before
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19 Aug 2026
man in a warehouse looking at his data on a computer screen
Article

Your AI Pilots Aren’t Failing. Your Commerce Layer Is.

Most distributors have adopted AI and seen no return. The problem is rarely the model. It is the commerce layer underneath. Here is what separates
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06 Aug 2026
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