Real-World E-commerce Insights for Digital Growth

Explore fresh ideas, practical strategies, and expert tips tailored for manufacturers and distributors looking to simplify the complex and stay ahead.

Oracle Commerce Cloud is the #1 Digital Experience Platform: Forrester Research study

A new Forrester Research study has revealed that OCC is the industry leading digital experience platform (DXP). The analyst study evaluated the 14 most significant...

B2B Lead Scoring is the Tip of the Automation Spear

Lead scoring remains one of the most efficient ways to add a degree of automation to the top of a B2B sales funnel, but it’s

Maximizing Your Oracle Commerce / ATG Investment

“We’re not ready to consider commerce in the cloud just yet, how can we maximize the investment we’ve made in Oracle Commerce?” We hear this question

Why Businesses Should Consider B2B Commerce in the Cloud

The Scenario: A 2017 Forrester study reveals B2B commerce is the fastest growing segment in the ecommerce space. B2B commerce refers to commercial transactions taking

Growing Your Market in the Amazon Marketplace Shadow

On October 26, 2017, Amazon announced one of its best quarters yet, with net sales up 33.7% Year-on-Year. THE STATS As Internet Retailer has reported, Amazon’s sales and operating

Top 5 Killer Features of Oracle Commerce Cloud

“Cloud computing is not only the future of computing, but the present and the entire past of computing.” – Larry Ellison, CEO, Oracle There has

McFadyen Digital Announces Two Key Executive Hires Amid Strategic Growth Push

Adding Leadership Impetus to its Strategic Growth, McFadyen Digital hires Thomas Gaydos and Larry McGann as the Company Expands Services and Accelerates Growth in the

5 Reasons Why Marketplaces Matter

Marketplaces are changing the world by connecting buyers and sellers at a global scale. Marketplaces are becoming the new department stores, allowing customers to buy in

Staffing a Modern Digital Marketing Team

“How do I staff my marketing team to take full advantage of digital tools and tactics?” This is a question we frequently hear from our clients

Marketplaces: the Antidote for Amazon

On July 11, 2017, Amazon decimated ecommerce competition again with a record setting $2.2 billion of online sales during Prime Day. In a global retail

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