It’s been the spotlight deal of year so far in 2018. Magento—widely considered the world’s most popular ecommerce platform—was acquired by Adobe Corporation for $1.68 billion on May 22, 2018. Magento is the confluence of an active community of 300,000 developers, 800 technology partners and 350+ system integration partners.
What this means in market terms is that the ability of Adobe, the leader in designing and delivering digital experiences now meets commerce capabilities of Magento, the world’s most robust and flexible ecommerce platform. Together Adobe and Magento will offer a single, end-to-end digital experience platform for B2B and B2C customers. So, from a company strategy perspective, the $1.68B acquisition of Magento fits in perfectly with Adobe’s Experience Cloud, enabling both companies to fulfill their commerce vision.
Since its inception in 2008, the Magento Platform has built a sterling reputation for bringing together digital commerce, order management and predictive intelligence. Its popular unified commerce platform has enabled shopping experiences across a wide array of industries. Companies like SAP, Salesforce, and Adobe have already taken hold of new acquisitions and technologies to enhance the experience through the customer journey. Adobe’s acquisition of Magento is a market trend in which big players are investing in new technologies and integrations. Through it, Adobe will continue to change the world through digital experiences.
Speaking on the Magento acquisition, Brad Rencher, executive vice president and general manager, Digital Experience, Adobe said: “Adobe is the only company with leadership in content creation, marketing, advertising, analytics and now commerce – enabling real-time experiences across the entire customer journey. Embedding commerce into the Adobe Experience Cloud with Magento enables Adobe to make every moment personal and every experience shoppable.”
Mark Lavelle, CEO, Magento Commerce, speaking on Magento’s future with Adobe, promised to deliver developer-driven experiences and empower the communities to create more unified experiences across the customer journey. The core areas of focus were:
-Enabling ecommerce businesses to deliver compelling digital experiences
-Enhancing customer engagement across every touch point
-Transacting anywhere across the entire ecommerce experience of a visitor
Confluence of Digital Commerce
Magento 2 is now a part of the Adobe Experience Cloud. So, Adobe can now look to delivering a platform that lets you personalize and improve customer experiences across the complete customer journey. According to market sources, Adobe Experience Cloud costs $2 million. The license costs $450k excluding implementation and consulting costs. For this price, you will now get 4 different products: Adobe Advertising Cloud, Adobe Analytics Cloud, Adobe Marketing Cloud and notably, Magento Commerce Cloud.
Magento Commerce Cloud features the commerce capabilities of the world’s most robust and flexible e-commerce platform. Magento lets you create engaging shopping experiences on any channel with the support of a global ecosystem of merchants, partners, and developers. Its order management functionality leading to truly connected shopping experience is now a part of the Adobe Experience Cloud. Magento Business Intelligence with its in-depth insights helps you analyze product, customer, and sales data and spread the information across your company.
Magento’s advanced shipping capabilities connect with multiple global shipping carriers easily, improving shopping cart conversion and automating the whole shipping process with the minimum effort. Magento’s social features will help you launch a storefront on Facebook—giving you new capabilities regarding the way you create, target, and optimize social ads to drive new sales.
McFadyen is Excited to Partner with Adobe
Earlier this year in April 2018, McFadyen Digital was excited to partner with Mirakl and Magento to debut the 4M Program at Imagine. 4M is a defined accelerator framework for adding online marketplace functionality to Magento. There’s a lot of buzz in the market around this 3rd party marketplace model as both B2B and B2C ecommerce operators are seeing how the model has brought great success and market penetration to the likes of Amazon, Walmart, Best Buy, and more. This partnership and 4M program will only grow and we’re looking forward to the added capabilities that Adobe brings to our clients.
For those interested in learning more about how Magento can run your own curated 3rd party marketplace, McFadyen debuted a new Ebook, Marketplaces for Magento: Capitalizing on the Ecommerce Model of the Future. Online Marketplaces for Magento will provide you with a strategic perspective of online marketplaces, spelling out the ‘why’ and the ‘what’ of these platforms. Importantly, you will learn how you can start a marketplace with Magento and Mirakl. With this Ebook, you can take the first steps towards building your own marketplace, creating your own ecosystem and offering your customers a top notch retail experience.
The Adobe-Magento partnership is already shaping the future of ecommerce and address the entire spectrum of needs of digital businesses. As Mark Lavelle points out, Magento’s future together with Adobe is unlimited. So is the future of Ecommerce.