Scale your business with Mirakl Marketplace and Dropship Solutions
What We Deliver on Mirakl
Marketplace Strategy & Advisory
Dropship Strategy & Integration
Marketplace Integration
Seller Onboarding
Custom Extension Development
Managed Services & Optimization
Client Success Snapshots

PAYBACK operates Germany's largest multi-Partner loyalty program, with more than 35M active members across a 700+ Partner network. While digital-first, PAYBACK was not an ecommerce operator, and standing up a full-scale ecommerce operation was foundational to launching PAYBACK Products — a marketplace accessed inside the PAYBACK app where members can shop, earning and redeeming points on curated merchant offerings.
McFadyen delivered the marketplace on commercetools and Mirakl, with McFadyen's commercetools-Mirakl connector as the integration layer and Smartlaunch for commercetools accelerating time-to-launch.
The result is a new commerce and points-earning channel that extends PAYBACK beyond its traditional Partner-transaction model.

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Ecommerce cloud: Salesforce commerce cloud
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Dropshipping Platform: Mirakl
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DAM: Aprimo
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ERP Integrations: NetSuite
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Middleware: Boomi
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Warehouse Management System: Highjump / Korber

McFadyen Digital architected and delivered a Global Marketplace Template built on Adobe Commerce + Mirakl, designed for repeatable rollouts across regions. The platform integrates complex layers of tax, logistics, and payment solutions, ensuring compliance and frictionless transactions.
With a buyer experience tailored for both enterprises and consumers, ABB’s marketplace offers nearly 10,000 additional products from strategic sellers. Since launch, the marketplace has onboarded 14 sellers, over 9,800 products, and processed 1,300+ orders in a short timeframe, establishing a scalable foundation for ABB’s global digital commerce strategy

SmartLaunch for BigCommerce B2B Edition

SmartLaunch for Adobe Commerce

SmartLaunch for commercetools
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