During the early days of the COVID-19 pandemic and resulting widespread isolation measures, digital commerce has become an essential pipeline for consumers to obtain daily essentials, household goods, and groceries. According to Quantum Metric, online sales of health products has seen a 52% year-on year uptick, and almost a 9% increase in the total volume of online shoppers. A McFadyen Digital customer who runs an online grocery marketplace saw a 300% increase in sales over the same time period. Clearly, this pandemic is leading to new short-term buying behavior likely to have lasting ramifications.
To learn more about the COVID-19 pandemic’s effect on digital commerce and what merchants can do to adapt, download the “COVID-19 (Coronavirus) Digital Commerce Impact and Action Planning” white paper.
In this white paper, we examine the current state of the COVID-19 pandemic, how consumers are reacting to the sudden changes, and how digital commerce operators can plan for the short and long-term ramifications of our new normal.
This white paper will address the following areas:
1) The COVID-19 Coronavirus pandemic’s impact on retail
2) How consumer behavior has changed in the short-term
3) How short-term behavior changes can lead to long-term habits
4) What digital commerce merchants should do immediately
5) What plans digital commerce merchants should be making long-term