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Ecommerce & Marketplaces Newsletter – May 2 , 2024

In this edition, new earnings results are out from retailers in Digital Commerce 360’s Top 1000 list of leading ecommerce retailers in North America. From their seamless omnichannel strategy to the use of Mirakl tech to support brand partnerships, Nordstrom is elevating every part of their eCommerce strategy with the marketplace. These news items, blogs and other bulletin items are covered by these notable sources along with eCommerce Times, Saks, Walmart, Forbes and commercetools. #onlinemarketplace #AI #composable #ecommerce #digitalmarket #marketplace #aiinecommerce #marketplace #newsletter #digital #brands #retail #omnichannel #commerce

Notable news from the past week

Leveraging AI To Transform Actionable Business Strategies Reliably

Contrary to what some folks think about the “recent” discovery of artificial intelligence (AI) for business uses, AI as a computing function is not novel. What is new is its growing adoption for expanded uses and the ability to transform data into actionable business strategies. AI has been around for a long time, observed Daniel Ziv, VP for experience management and analytics, GTM Strategy at workforce management firm Verint. AI is not one thing. It has a variety of capabilities depending on what it is designed to do.

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Saks Launches Media Network Connecting Brand Partners with Luxury Shoppers, Enhancing Product Discovery

Saks, a premier luxury ecommerce platform, has launched the Saks Media Network, a sophisticated, technology-driven program helping brands reach the luxury retailer’s customer base with digital advertising throughout the shopping journey. Saks joins this rapidly growing vertical in digital advertising, introducing one of the first retail media networks in luxury retail.

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UrbanStems Announces Delivery with Walmart GoLocal To Meet Demand For Same-Day Mother’s Day Flowers

The floral gifting company UrbanStems will utilize Walmart GoLocal delivery services to expand its unique, hand-delivered experience and offer last-minute delivery options for customers this Mother’s Day. Customers in Dallas, Miami, Chicago and Atlanta, can now receive the same fast, reliable and high-quality hand-delivery experience that UrbanStems is known for. UrbanStems is offering same-day delivery in partnership with Walmart GoLocal, Walmart’s white-label delivery service for retailers.

Ecommerce earnings recap: What you missed from Columbia, Harley-Davidson and more

New earnings results are out from retailers in Digital Commerce 360’s Top 1000 list of leading ecommerce retailers in North America. Their results offer insights into where ecommerce is profitable and how growth statistics are trending. Retailers in North America reported ecommerce earnings results, with consumers focused on value and looking for sales. Read this article from Digital Commerce 360 for the ecommerce earnings summary you need to know from this quarter.

Forbes

Mastering Ecommerce: Consumer-Centric Strategies To Succeed Beyond Brick And Mortar

While ecommerce growth has slightly tapered off post pandemic, it remains a significant avenue for sales and brand visibility. Yet brands across all industries are still trying to navigate this evolving landscape. So, how can brands adopt consumer-centric strategies to win online? Based on examples in the industry and the author’s own experience in brand growth consulting, this Forbe’s article touches on several steps to keep in mind.

Nordstrom Expands Customer Selection Through Launch of a Digital Marketplace

From their seamless omnichannel strategy to the use of Mirakl tech to support brand partnerships, Nordstrom is elevating every part of their eCommerce strategy with the marketplace. With this new digital offering, their brand partners will be able to showcase the full expression of their brands to Nordstrom customers. Nordstrom’s marketplace will play a role in helping them grow their online product assortment. Miguel Almeida, President of Digital and Customer Experience at Nordstrom, covers more about this next chapter in this recent interview.

Next-level loyalty with composable commerce: Leveraging commercetools Connect and Voucherify

In this latest blog from commercetools, the focus is on elevating customer loyalty in the digital age. You will discover innovative strategies that can transform your loyalty programs and deepen customer relationships. Adopting a composable approach to commerce simplifies the integration of advanced loyalty tools. A must-read for anyone in digital commerce looking to enhance customer engagement.

To subscribe to the Ecommerce & Marketplaces Newsletter, please complete the subscription form on this page (either to the right or below this article, depending on device). If you have any suggested content for this newsletter or would like to discuss evolving your organization’s digital commerce, please write to us at info@mcfadyen.com.

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