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McFadyen Digital and commercetools Partner to Build the Next Generation of Digital Shopping Experiences

Leading global digital commerce agency joins forces with top micro-services-based commerce platform.

VIENNA, VA. JANUARY 14, 2021 – McFadyen Digital, a global strategic commerce agency that builds award-winning ecommerce and marketplace experiences for retail and B2B brands, and commercetools, a leader in next-generation commerce software, today announced a strategic alliance to build the next generation of digital commerce experiences.

This partnership offers enterprises a powerful and flexible micro-services-based commerce platform implemented by digital commerce experts with more than 30 years of strategic and technological success. Benefiting both retail and B2B enterprises, this MACH-based (Microservice, API-first, Cloud-based, Headless) approach to ecommerce is a proven way to future-proof a technology stack, maximizing value while adding powerful capabilities.

“Whether our clients are migrating from a legacy monolithic platform or creating a new site, it’s become clear that a composable architecture increasingly provides the power and flexibility they demand,” explains McFadyen Digital’s CEO Tom McFadyen. “In commercetools, we gain a partner with a world-class platform and the global infrastructure to enable our enterprise clients’ ecommerce and marketplace vision.”

As members of the MACH Alliance, both McFadyen Digital and commercetools are committed to the notion of composable technology architecture as the path forward for the next decade and beyond.

“We’re excited about this partnership with McFadyen Digital. commercetools has been growing rapidly, so adding an experienced partner with knowledge of MACH architecture and digital commerce strategy will undoubtedly benefit those enterprises seeking to take the next step in their digital commerce journey,” states commercetools CPO Kelly Goetsch.

As shopping online has evolved from convenience to critical supply channel, customer expectations have continued to rise. Today’s enterprises need to be nimbler than ever to meet these expectations and keep pace with the competition. Partnering with McFadyen Digital to create a commercetools-based shopping experience provides enterprises with the strategic and technological building blocks necessary to ensure scalable growth.

About McFadyen Digital 
McFadyen Digital is a global strategic commerce agency that creates award-winning online marketplace and ecommerce experiences for the world’s most prominent brands. Our clients seek to delight their customers with memorable online shopping experiences, and we deliver those results on-time and on budget.

With over two decades of experience with large enterprise commerce projects, our strategy, technology, design, and ongoing innovation services delivered from our offices in the US, Brazil, and India, provide scalable and repeatable results. During 20 years of global delivery McFadyen Digital has optimized the quality, cost, and timeframe benefits of on-shore, near-shore, and off-shore team collaboration.

For more information visit https://mcfadyen.com, connect with us on LinkedIn or follow us on Twitter.

About commercetools
commercetools is the world’s leading platform for next-generation B2C and B2B commerce. To break the market out of being restrained by legacy suites, commercetools invented a headless, API-first, multi-tenant SaaS commerce platform that is cloud-native and uses flexible microservices. Using modern development building blocks in a true cloud platform provided by commercetools, customers can deliver the best commerce experiences across every touchpoint on a large scale.

commercetools has offices across the US, Europe, and Asia Pacific, with headquarters in Germany. Since its founding in 2006, commercetools software has been implemented by Fortune 500 companies across industries, from retail to manufacturing and from telecommunications to fashion.

More information at commercetools.com.


Thomas Gaydos
CMO & Digital Marketing Practice Lead
McFadyen Digital
E: info@mcfadyen.com
Tel: +1 (703) 226-3800

Stephanie Wittmann
Global Communications Manager, commercetools
E: stephanie.wittmann@commercetools.com
Tel: +49 (0)173 615 56 01

Margaret Rea
VP Americas Marketing
E:  Margaret.rea@commercetools.com
Tel:  (949)278-9149

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