McFadyen Digital, a leading digital commerce agency, and Mirakl, the leading provider of marketplace solutions, today announced a new strategic partnership. The partnership will combine Mirakl’s innovative cloud-based marketplace platform with McFadyen Digital’s deep commerce and marketing expertise.
Together McFadyen and Mirakl are creating a unified methodology for launching a new marketplace, which takes an organization from the discovery phase to the site launch and ongoing operation. In addition to the technology implementation, this methodology contains a complete go-to-market engagement strategy that includes audience identification, vendor recruiting and engagement, consumer recruiting and engagement, pilot testing processes and communications, and go-live digital engagement campaigns.
Tom McFadyen, CEO, McFadyen Digital commented, “as digital commerce operators look to gain more value from their properties, marketplaces have proven to be a reliable, consumer-preferred method of driving both additional revenue and loyalty. Mirakl has created a flexible platform that accelerates the process of building and launching a marketplace. We feel this kind of innovation meshes perfectly with our digital Commerce, Marketing, and UX practices and our combined efforts will offer customers a stress-free way to launch a new marketplace.”
“We are excited to form this strategic partnership with McFadyen Digital. By combining McFadyen’s expertise in digital commerce and marketing, with Mirakl’s leading marketplace expertise and platform, we can provide a complete implementation and go-to-market solution that will accelerate our customer’s success across B2C and B2B organizations,” added Adrien Nussenbaum, Mirakl’s US CEO.
McFadyen and Mirakl are working together to establish a marketplace Center of Excellence (CoE) within McFadyen where international teams will be scaled up to deliver Mirakl solutions worldwide. This marketplace CoE will have access to hundreds of McFadyen’s delivery resources and subject matter experts, in addition to Mirakl’s marketplace thought leaders and technical resources.
“Over the past decade McFadyen Digital has built custom marketplaces on top of enterprise platforms like Oracle Commerce/ATG. Those projects usually involved a 7-figure dollar investment and launched after a year or more of development. With the Mirakl platform we can offer our clients much more functionality for a fraction of that cost in half the time” states Tom McFadyen.
Both Mirakl and McFadyen are able to deliver on this accelerated marketplace solution immediately and are looking forward to how this new partnership will benefit their mutual customers.
About McFadyen Digital
McFadyen Digital is a global Digital Commerce Agency with a 30-year history of client success. We’ve spent that time learning how to grow our customers’ businesses with modern marketing engagement strategies while leveraging technology as a competitive advantage. Our clients seek to provide their audiences with a seamlessly personalized experience and they want measurable results from their investments. Our deep subject matter expertise in both the strategic and technical areas of digital commerce, digital marketing, and user experience make McFadyen Digital your ideal end-to-end digital commerce partner. Learn more about us at www.mcfadyen.com.
Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. The increased value exceeds customer expectations by providing more products, at better prices, with superior service. The Mirakl Marketplace Platform automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate. Over 100 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Hewlett Packard Electronics, Best Buy Canada, Carrefour, Condé Nast, Darty, Galeries Lafayette and Halfords. Founded in 2012, Mirakl helps companies provide a better customer experience as part of their omni-channel strategy. For more information: www.mirakl.com.
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