McFadyen Digital is powering the platform revolution one marketplace at a time by offering organizations the strategic and technical capabilities to evolve their digital commerce experience

Marketplace Strategy and Technology

Ecommerce Strategy and Technology

Ongoing Innovation Services

Digital Marketing

User Experience and Interface Design

Contact Us

(703) 226-3800


8229 Boone Blvd. Suite 820, Vienna, VA 22182


437 S Olive St, Los Angeles

Loading Events

« All Events

  • This event has passed.

WEBINAR: How to Create a Winning Marketplace Performance Management Strategy

February 24 @ 2:00 pm

Join us at the Webinar ‘How to Create a Winning Marketplace Performance Management Strategy’

Our Sessions

How to Create a Winning Marketplace Performance Management Strategy


Mark Brohan – Digital Commerce 360
Lee Riesterer  – Chief Digital Officer, McFadyen Digital 
Tyler Ellison – Founder and CEO at ChemDirect, Inc.
Laura Landau– Customer Success Manager, McFadyen Digital 

Read More

Meet our Speakers

Mark Brohan

SVP, B2B & Market Research at Digital Commerce 360

Mark Brohan is the Vice President, B2B and Market Research Development Digital Commerce 360 covering B2B ecommerce trends. Prior to his current role, Mark was vice president of research for Digital Commerce 360 and editor of Internet Retailer’s Top 500 Guide, Top500Guide.com and related research publications. Mark’s previous experience includes leading new print and web product business development for Faulkner & Gray were web publisher and editorial director for DM Review magazine and its two websites: DMReview.com and dataWarehouse.com. He was also the founding editor of various Faulkner & Gray technology magazines, including Internet Retailer. Mark earned a bachelor’s degree in secondary education and history from Western Michigan University and a master’s in journalism and public affairs from the American University. 

Connect on LinkedIn
Lee Riesterer

Lee Riesterer

Chief Digital Officer, McFadyen Digital

Lee leads McFadyen Digital’s Advisory Services Practice helping clients develop winning marketplace strategies and driving innovation for their online marketplace and ecommerce businesses. Lee brings over thirty years of strategy and technology expertise having held executive level roles at leading technology and consulting firms where he has advised clients across a broad cross section of industries, ranging from large global enterprises to early stage digitally native start-ups.   

Connect on LinkedIn

Tyler Ellison

Founder and CEO at ChemDirect, Inc.

Tyler is an accomplished and versatile executive who has led companies in logistics, manufacturing and technology.  He is currently Founder & CEO of ChemDirect, Inc.. ChemDirect is the first mover B2B marketplace in the $5T chemical industry and offers a “point, click, and buy” shopping experience and industry leading fulfillment times.  He has previously served as CEO of Freightquote, Group President at Greatwide Logistics, President at Conway Multimodal(now XPO) and CEO of Nova Molecular Technologies, a specialty chemical manufacturer.  He has worked extensively with private equity firms in areas of strategy, operations and diligence efforts.  His education includes a B.A. History from Augsburg College, M.S. Georgia Institute of Technology, Juris Doctorate, Mitchell Hamline School of Law 

Connect on LinkedIn
Laura Landau Headshot

Laura Landau

Customer Success Manager, McFadyen Digital 

Laura is a Customer Success Manager with over 10 years of global experience in the ecommerce industry. She has a proven record of success in executing strategic plans to meet company objectives. She uses her extensive experience in data analysis to drive successful business decisions. Laura is focused on delivering value to drive client success and achieve her customer’s goals. 

Connect on LinkedIn

Upcoming Events