McFadyen Digital is powering the platform revolution one marketplace at a time by offering organizations the strategic and technical capabilities to evolve their digital commerce experience
McFadyen Digital is proud to be a Bronze Sponsor of NRF 2023, an event that brings thousands of retailers and vendors from over 90 countries for educational and networking opportunities. We’re more than excited to gather such a concentration of platform professionals in one place.
At the event, you’ll see our name and logo everywhere because, of course, The Marketplace Experts will be heavily involved with a big show! Several clients will be in attendance and participating in the sessions, with many of our partners also sponsoring and participating. We’re also looking forward to participating in the sessions and getting to know all of the attendees.
We’re not just here for business, though, as we hope you’ll join us Sunday for exclusive access to F1 racing simulators, beautiful classic cars, and a bit of healthy competition.
Author & CEO
Author, Analyst, CEO, and true renaissance man, Tom is at the show to network, attend sessions, and to speak with our clients, partners, and other commerce professionals about the marketplace model and the platform economy. Ask him for an autographed copy of Marketplace Best Practices and he’ll be happy to oblige.
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CMO & Marketing Practice Lead
A modern marketer, tech nerd, and long-time commerce pro, Tom is prone to geek-out over marketing tech or marketplace platforms. He’s also a huge Philly sports fan, so don’t take any booing personally.
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SVP of Sales
Adam Thibodeaux is a digital commerce industry veteran with over 25 years of experience. As McFadyen Digital’s senior vice president of sales, Thibodeaux brings his unique perspective to the company’s enterprise-class clients, having wide-ranging experience working for system integrators, agencies, retail giant JCPenney, and software heavyweight Oracle.
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Chief Strategy Officer
Dr. Evans has over 20 years of experience leading teams in identifying, framing, assessing, and communicating high-priority marketplace trends and disruptions that support business planning and investment prioritization. He has specialized in helping companies see around corners, anticipate key market trends, and craft seminal thought leadership that framed major multi-year growth initiatives.
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Sales Director
Jeremy is an experienced digital commerce guru, He’s more than glad to be.at NRF 2023 to connect with digital commerce operators looking to take the next step in their evolution.
Sales Director
Even though Barrett is an outdoor enthusiast, he’s looking forward to some good old fashioned face-to-face networking. He’s been in the marketplace game for a minute now with ChannelAdvisor and McFadyen Digital, and is at the event to meet with partners, customers, and ecommerce operators looking to launch a marketplace.
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Client Director
Laura is a Client Director with over 10 years of global experience in the ecommerce industry. She has a proven record of success in executing strategic plans to meet company objectives. She uses her extensive experience in data analysis to drive successful business decisions. Laura is focused on delivering value to drive client success and achieve her customer’s goals.
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Business Development Manager
SaaS professional working in the eCommerce space to help companies reinvigorate and rethink their marketplace strategies and consumer experience. A devoted craft beer enthusiast with an addiction to live music and a strong love for fly fishing.
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Business Development Representative
Wesley helps new clients discover their place along the marketplace journey. With experience from ChannelAdvisor and as a former digital commerce merchant, Wesley knows a thing or two about the marketplace space.
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Marketplace Strategy Consultant
Jeff has been activating retail strategies to drive scalable growth his entire career. He has spent the last several years building and operating marketplaces from within Top 100 retailers. Jeff is excited to share his perspective and learn how marketplaces are impacting your business.
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Just a block away from Javits Center, you’ll join us for an evening of exclusive access to F1 racing simulators, stunning views of the Hudson, classic cars, and a bit of healthy competition.
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