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Modern Commerce Day by commercetools

October 18, 2022 October 19, 2022 UTC-5

Join us at Modern Commerce Day by commercetools


McFadyen Digital is proud to be an Elite Sponsor of the inaugural EnvisionB2B Marketplace Summit. A dedicated event for marketplace operators and commerce practitioners is long overdue and we’re excited to gather such a concentration of platform professionals in once place.

At the event, you’ll see our name and logo everywhere because of course The Marketplace Experts will be heavily involved with a marketplace summit. Several clients will be in attendance and participating in the sessions, with many of our partners also sponsoring and participating. We’re also looking forward to participating in the sessions and getting to know all of the attendees.

We’re not just here for business, though, as we hope you’ll join us Monday night for a B2B social networking event at Esquire by Coopers Hawk Winery. A 2-minute walk from The Drake, this upscale wine bar experience provides a top-shelf open bar, wine tastings, light fare, and live music. Sponsors Mirakl, Balance, commercetools, and McFadyen Digital would love to see you there. Details below.


Our Sessions

The Art of Platform Disruption: Marketplace Leaders Share Secrets to Success

Tom McFadyen, CEO & Author, McFadyen Digital
Dave Haase, President, ChemDirect

Monday, Oct. 17 @ 2:00 pm – 2:30 pm CDT

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National Marketplaces: Opportunities & Challenges

Peter Evans, CSO, McFadyen Digital

Tuesday, October 17 @ 9:30 am – 10:00 am CT

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McFadyen Digital Team

Tom McFadyen

Tom McFadyen

Author & CEO

Author, Analyst, CEO, and true renaissance man, Tom is at the show to network, attend sessions, and to speak with our clients, partners, and other commerce professionals about the marketplace model and the platform economy. Ask him for an autographed copy of Marketplace Best Practices and he’ll be happy to oblige.

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Tom Gaydos Headshot

Tom Gaydos

CMO & Marketing Practice Lead 

Tom Gaydos leads McFadyen’s internal marketing and client-facing digital marketing practice. With 20 years of client engagement and Ecommerce experience since graduating La Salle University, Tom’s successes include leading the marketing efforts for a successful startup and helping digitally transform Fortune 500’s as a marketing practice lead for a major consultancy.

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Peter Evans

Chief Strategy Officer

Before becoming the Chief Strategy Officer at McFadyen Digital, Peter Evans was a Managing Partner at the Platform Strategy Institute, a consultancy dedicated to management strategy and application of platform business models across a wide range of sectors. Dr. Evans has over 20 years of experience leading teams in identifying, framing, assessing, and communicating high-priority marketplace trends and disruptions that support business planning and investment prioritization.

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Adam Thibodeaux

Adam Thibodeaux 

SVP of Sales

Adam Thibodeaux is a digital commerce industry veteran with over 25 years of experience. As McFadyen Digital’s senior vice president of sales, Thibodeaux brings his unique perspective to the company’s enterprise-class clients, having wide-ranging experience working for system integrators, agencies, retail giant JCPenney, and software heavyweight Oracle. Thibodeaux works with innovative B2B merchants and retail brands to help them build strategies, implement, and operate their own marketplaces.

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Barrett Powell

Barrett Powell 

Sales Director 

Even though Barrett is an outdoor enthusiast, he’s looking forward to some good old fashioned face-to-face networking. He’s been in the marketplace game for a minute now with ChannelAdvisor and McFadyen Digital, and is at the event to meet with partners, customers, and ecommerce operators looking to launch a marketplace. 

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Jeremy Blanford

Sales Director

Jeremy is a new member of the McFadyen team and we’re happy to have him. An experienced digital commerce guru, Jeremy is at Mirakl Summit to connect with digital commerce operators looking to take the next step in their evolution.

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