AI Adoption Methods for B2B Organizations

Jeff Mikos is Head of Strategy for Digital Commerce at McFadyen Digital, where he helps leading retailers, distributors, and brands define and execute next-generation digital commerce and marketplace strategies. With more than 15 years of experience in ecommerce and retail, Jeff brings a holistic perspective that blends business strategy, technology, and organizational design.

At McFadyen, he guides clients through customer and competitive analysis, business model definition, value proposition development, marketing strategy, and financial planning. His expertise spans B2B and B2C ecommerce, marketplaces, organizational development, and growth strategy. Jeff is passionate about helping organizations align people, processes, and platforms to fully unlock the potential of digital commerce.

Dan Feller is the Director of Marketing at IDI Distributors, where he leads brand strategy and digital marketing initiatives. With a background in digital marketing, client experience, and web development, he brings over a decade of experience helping organizations strengthen their marketing and customer engagement.