Commerce data you can trust.
AI you can act on.
McFadyen Digital helps commerce and marketplace teams unify their data on Databricks and put governed AI to work, from first assessment to production agents.
Capabilities
What We Deliver with Databricks
Databricks expertise built for commerce and marketplace data.
Start with an assessment and scale at your own pace.
AI Assessment
A hands-on assessment of your business, data and platforms to identify AI use cases for growth and scalability, prioritized into a practical roadmap from pilot to production.
Unified Commerce Data
Multi-source ingestion of ERP, CRM, commerce and marketplace data into a Bronze, Silver and Gold architecture, with identity resolution, five 360 data products and Unity Catalog governance.
Commerce Intelligence
A configuration-driven scoring framework reused across B2B account churn and growth, marketplace seller risk and demand signals, with reason codes and recommended actions in every output.
Analytics & Decisioning
Role-based AI/BI dashboards, decision tables for applications and downstream systems, Model Serving and API integration patterns, and a framework for pushing intelligence into external systems.
GenAI & Agentic Experience
Role-specific Genie spaces managed as code, a supervisor-agent framework over governed data, AI Gateway controls for PII and rate limiting, and automated agent evaluation built into CI/CD.
Managed Services & Optimization
Ongoing performance tuning, monitoring and support for your AI and data environments after launch, so models, pipelines and agents keep delivering value as your business evolves.
AI FOR COMMERCE
Understand AI for Future Success
Resources to help guide your journey into the AI future.
Understand LLMs for Successful AI Integration
In this whitepaper you'll learn about LLMs and what they do, how organizations are using them and most importantly, next steps on how to apply them to your business.
Executive Guide to Production Ready AI
How to avoid three common AI mistakes and
unlock business value with Databricks. Download the executive guide.
Free AI Commerce Readiness Audit
McFadyen Digital’s AI Commerce Readiness Audit is a free, AI‑powered, five‑dimension analysis of your ecommerce site’s readiness for AI‑driven search, procurement, and customer engagement — delivered in minutes with actionable recommendations
EXPLORE OUR ACCELERATORS
Browse our growing suite of accelerators.
Each accelerator is purpose-built to solve specific commerce challenges—whether it’s streamlining quoting, enabling self-service, improving fulfillment, or product discovery and recommendations. Designed with industry verticals in both B2B and B2C in mind, these modular solutions help you move faster, reduce customization overhead, and unlock value earlier in your digital transformation journey.
SmartLaunch for BigCommerce B2B Edition
SmartLaunch enables faster time-to-market, deeper backend integration, and greater flexibility for customizing buyer experiences, helping businesses unlock the full potential of composable commerce without starting from scratch.
SmartLaunch for Adobe Commerce
SmartLaunch for Adobe Commerce is a ready-built framework for Adobe Commerce as a Cloud Service (ACCS) using Edge Delivery, and prepared to tackle your biggest digital storefront needs.
SmartLaunch for commercetools
SmartLaunch for commercetools makes it easy to connect commercetools and your preferred marketplace platform, so you can launch faster, scale confidently, and grow without technical roadblocks.
INSIGHTS
Our Latest Thinking on Commerce
VIEW ALL INSIGHTS
Frequently Asked Questions
Don't let outdated systems hold you back—switch to a streamlined digital approach to sell more, work smarter, and grow faster.
