
Fred Faulkner is the Senior Vice President of Marketing at McFadyen Digital, where he leads the company’s global marketing strategy across enterprise commerce solutions. With over 20 years of experience in B2B marketing and technology, Fred has built and scaled integrated teams that drive revenue growth, partner enablement, and go-to-market alignment for platforms like Adobe Commerce, BigCommerce, and Shopify.
Before joining McFadyen, Fred held leadership roles across system integration, digital consulting, and partner ecosystems, with a focus on connecting marketing performance to real business outcomes. A recognized thought leader, he’s spoken at events like Sitecore Symposium and Microsoft Ignite, and is passionate about helping organizations modernize through impactful customer experiences and AI-powered marketing strategies.
