When your product catalog is growing toward 150 million SKUs across multiple regions and your legacy platform is already showing its limits, a phased approach is the right call.
20% Increase in Site Conversion Rates
Post-launch conversion improvement on the new Adobe Commerce Cloud storefront.
Client
Global Industrial MRO Distributor
Industry
Distributors
Website
Company Summary
A global supplier of industrial automation, electrical, and MRO (maintenance, repair, and operations) parts, this company serves manufacturers and industrial enterprises in markets around the world. Their inventory spans new, surplus, refurbished, and hard-to-find components, including discontinued automation parts that are often the only difference between a production line running and a line down.
Beyond parts supply, they offer repair and testing services for automation and electronic equipment, helping industrial operators extend asset life and restore the functionality of critical components without the cost of full replacement. For their customers, they are not just a vendor. They are the reason production keeps moving.
With operations spanning multiple regions and a buyer base that includes both B2B enterprise accounts and direct B2C customers, they needed a digital commerce foundation that could match the complexity of what they actually do.
Challenge
Legacy Infrastructure Was Capping Global Growth
The client’s existing ecommerce platforms were not built for where the business was going. International expansion meant navigating EU and UK tax compliance, multi-warehouse fulfillment across borders, six currencies, and six languages, while simultaneously managing a product catalog growing toward a scale most platforms cannot handle.
The problem was not just technical debt. It was a ceiling on market access. Every quarter on the legacy system was a quarter competitors used to reach industrial buyers this company could not serve efficiently online.
Solution
A Commerce Foundation Built for Scale from Day One
The catalog was always going to be the hard part, so the platform was designed around it first. McFadyen Digital rebuilt the client’s storefronts on Adobe Commerce Cloud (Magento 2.4.7) with the Hyva Enterprise theme, stripping out years of accumulated frontend complexity to deliver faster page load times and a cleaner buying experience for industrial buyers who arrive knowing exactly which part they need. Adobe Live Search was implemented alongside it, so buyers can find that part inside a product set large and technically deep enough to defeat conventional catalog navigation.
Then came the market logic. Selling across the EU and UK meant the commerce layer had to behave differently in every country it touched: six languages, six currencies, and region-specific payment support, with dynamic pricing and complex tax logic engineered for cross-border compliance. Conversion-based pricing algorithms handle USD, EUR, GBP, and the remaining supported currencies, so pricing stays locally correct and centrally governed at the same time. Checkout carried more weight here than in a standard B2B flow, with advanced flows built for repair workflows, cross-country warehouse inventory, and availability and lead-time logic that shifts by region. What a buyer sees at checkout reflects what the business can actually deliver, and from which warehouse.
None of that holds at the next order of magnitude without deliberate architecture. CCDM sits in the design as a future-ready infrastructure layer, giving the client a defined path to 30M+ products without trading away storefront performance as the catalog grows.
Business Impact
Eight Markets. Six Months. Zero Slippage.
Eight websites launched on schedule across the EU and UK, and the legacy UK platform was fully decommissioned within 30 days of go-live. Multi-currency pricing went live across USD, EUR, GBP, and additional markets on the same timeline.
The commercial result followed. Site conversion rates rose 20% post-launch, and revenue grew steadily month over month through the period that followed. Just as significant for a business heading toward 150M+ SKUs, the platform foundation is now architecturally capable of scaling to 30M+ products, which means the next phase of growth is a rollout rather than another replatform. The ceiling the legacy stack imposed is gone.
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