Webinar
Event Details
May 7, 2026
Webinar
Buyers are increasingly turning to AI search — like Google AI Overviews — to start their research. If your company isn’t the source being cited, your business is missing out. For distributors, that shift means product knowledge, policy pages, and technical specs need to be structured for AI citability, not just crawlability.
This webinar explains how distributors can restructure content, taxonomy, and structured data so their expertise becomes citable and retrievable by generative engines — turning invisible sites into trusted answers.
Topics Include:
How AI Overviews searches the web index and surfaces cited sources — and what that means for how authority and traffic accrue
What GEO is and why it differs from traditional SEO (research shows GEO methods can boost visibility in generative engine responses by up to 40%)
A distributor-specific AEO/GEO checklist: structured Q&A, quote-friendly content, authoritative policy pages, and how to measure whether it’s working
Speaker
Jeff Mikos
eCommerce & Marketplace Strategy Lead
Jeff Mikos is Head of Strategy for Digital Commerce at McFadyen Digital, where he helps leading retailers, distributors, and brands define and execute next-generation digital commerce and marketplace strategies. With more than 15 years of experience in ecommerce and retail, Jeff brings a holistic perspective that blends business strategy, technology, and organizational design.
At McFadyen, he guides clients through customer and competitive analysis, business model definition, value proposition development, marketing strategy, and financial planning. His expertise spans B2B and B2C ecommerce, marketplaces, organizational development, and growth strategy. Jeff is passionate about helping organizations align people, processes, and platforms to fully unlock the potential of digital commerce.
Devon Hillard
Principal Architect and AI Lead
Devon is a Principal Architect and AI Council lead at McFadyen Digital, where he drives AI adoption and modernization across the organization’s commerce delivery practice. He works at the intersection of enterprise commerce platforms, AI-accelerated development, and organizational change, helping teams leverage tools like Claude Code and agentic workflows to deliver faster, smarter results.
Before taking on his current role, Devon built deep expertise across Adobe Commerce, BigCommerce, commercetools, ATG Oracle Commerce, and marketplace platforms like Mirakl and Marketplacer. He is passionate about composable architecture, practical AI integration, and turning institutional knowledge into scalable, repeatable delivery patterns.